1. Packaging Industry in the Netherlands
Discover the latest market trends and uncover sources of future market growth for the Packaging
industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive
threats with our detailed market analysis, and plan your corporate strategy with our expert
qualitative analysis and growth projections.
If you're in the Packaging industry in Netherlands, our research will save you time and money
while empowering you to make informed, profitable decisions.
The Packaging in Netherlands market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the retail unit volume of the packaging market in Netherlands?
What are the major pack types and how are they performing in Netherlands?
Have there been any packaging legislative changes over the past 12 months?
How has the packaging industry been affected by the recession?
How are consumption trends impacting the packaging landscape?
What have been the key trends seen in new packaging developments?
How important is sustainability in packaging to consumers in Netherlands?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply
functions
This industry report originates from Passport, our Packaging market research database.
2. SAMPLE ANALYSIS
EXECUTIVE SUMMARY
On-the-go retail outlets favour healthy trend
An important development for the packaging industry in the Netherlands is the growth of on-the-
go retailers such as AH to go, from Albert Heijn. These retailers, which are generally located at
railway stations and business centres and offer longer opening hours, continued to grow in
importance in 2011, and embody the overall new consumer trend of custom-made convenient 1-
bite/drink-and-go packaging. Products are often more expensive and are marketed as premium.
Brands available in these outlets are consumed more frequently, resulting in a boost in small-
sized and often wide-margin impulse food packaging. Increasing attention is paid to the quality
of to-go food and beverages. 100% fruit juices are in high demand in these outlets, alongside
premium food.
Pouches become a new standard pack type
Pouches are increasingly becoming a new standard pack type across the board. A lot of the
trends evident are actively enhanced by pouches, and it is therefore a convenient new pack type,
especially for large industrial players such as Unilever, PepsiCo and Mars: In wet cat food alone,
pouches gained 10 million units over 2011, representing fierce competition to metal food cans
and even aluminium trays. The pouch enables a greater perception of the product as being fresh
and of high quality, while increasing consumption frequency as it offers single-portion sizes.
Trading up and downsizing
Quality of products is increasingly important in the Netherlands as pack sizes are getting smaller,
with noticeable unit growth for juice in 250ml brick liquid cartons and glass bottles illustrating
this trend in 2011. The perception of quality and convenience is here to compensate for a
decrease in overall content per pack and quantity of product. Packaging has an important role in
selling this deal to the customer. In the Netherlands packagers are increasingly successful in
doing so with help of their retail and production compatriots. By making packaging to the
specific needs of the customer, in certain circumstances they are allowed to play with pack sizes,
leaving a more diverse packaging landscape.
Heineken does it again
Faithful to a tradition of differentiation through packaging, Dutch beer brand owner Heineken
has chosen to reinvent the keg, this time the plastic version. The proactive search for brand
strength through packaging innovation has proven most useful to the Heineken brand with the
introduction of the 4-litre home minikeg. The plastic based, other rigid container offers
consumers an alternative to the heavier to carry, metallic keg, also claimed to be easier to use.
3. The product saw a reasonably good performance over 2011, as the Dutch were willing to
give the keg concept another go so as to consume beer more in group gathering while the
pack type also fits well with the ever growing cocooning trend; whereby consumers spend
less in foodservice and more in retail for a more affordable, home consumption.
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packaging-industry-in-the-netherlands.html
Report Details:
Published: August 2012
Price: Single User License: US$ 1900
Table of contents
Packaging in the Netherlands - Industry Overview
EXECUTIVE SUMMARY
On-the-go retail outlets favour healthy trend
Pouches become a new standard pack type
Trading up and downsizing
Heineken does it again
KEY TRENDS AND DEVELOPMENTS
Fragile economic context does not stop convenience packaging trend
Health and wellness trend brings in a variety of packaging possibilities
Growing unit sales by down-sizing
Economy buys only a secondary trend in the Netherlands
PACKAGING LEGISLATION
Managing waste packaging
Collecting packaging
SUSTAINABILITY, RECYCLING, GREEN ISSUES AND THE ENVIRONMENT
Recycling is a EU-based initiative
Essential legal requirements
Waste separation at source, a new EU legislative initiative
CATEGORY DATA
Table 1 FMCG Packaging by Pack Type: Retail Unit Volume 2005-2010
4. Table 2 FMCG Packaging by Pack Type: % Retail Unit Volume Growth 2005-2010
Table 3 Total Packaging by Industry: Retail Unit Volume 2005-2010
Table 4 Total Packaging by Industry: % Retail Unit Volume Growth 2005-2010
Table 5 FMCG Closures by Type: Retail Unit Volume 2005-2010
Table 6 FMCG Closures by Type: % Retail Unit Volume Growth 2005-2010
Table 7 Total Closures by Industry: Retail Unit Volume 2005-2010
Table 8 Total Closures by Industry: % Retail Unit Volume Growth 2005-2010
Table 9 Forecast FMCG Packaging by Pack Type: Retail Unit Volume 2010-2015
Table 10 Forecast FMCG Packaging by Pack Type: % Retail Unit Volume Growth 2010-
2015
Table 11 Forecast Total Packaging by Industry: Retail Unit Volume 2010-2015
Table 12 Forecast Total Packaging by Industry: % Retail Unit Volume Growth 2010-2015
Table 13 Forecast FMCG Closures by Type: Retail Unit Volume 2010-2015
Table 14 Forecast FMCG Closures by Type: % Retail Unit Volume Growth 2010-2015
Table 15 Forecast Total Closures by Industry: Retail Unit Volume 2010-2015
Table 16 Forecast Total Closures by Industry: % Retail Unit Volume Growth 2010-2015
Packaging in the Netherlands - Company Profiles
Ardagh Glass Benelux BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 3 Major End-use Markets for Ardagh Glass Benelux BV by Pack Type 2010
COMPETITIVE POSITIONING
Boxal Netherlands BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 6 Major End-use Markets for Boxal Netherlands BV by Pack Type 2010
COMPETITIVE POSITIONING
Clondalkin Group Holdings BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 9 Major End-use Markets for Clondalkin Group Holdings BV by Pack Type 2010
COMPETITIVE POSITIONING
5. Elopak BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 12 Major End-use Markets for Elopak BV by Pack Type 2010
COMPETITIVE POSITIONING
Kornelis Caps & Closures BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 15 Major End-use Markets for Kornelis Caps and Closures BV by Pack Type 2010
COMPETITIVE POSITIONING
O-I Manufacturing Netherlands BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 18 Major End-use Markets for O-I Manufacturing Netherlands BV by Pack Type
2010
COMPETITIVE POSITIONING
Plasticum Group BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 21 Major End-use Markets for Plasticum Group BV by Pack Type 2010
COMPETITIVE POSITIONING
Smurfit Kappa Group BV in Packaging Industry (Netherlands)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
Summary 24 Major End-use Markets for Smurfit Kappa Group BV by Pack Type 2010
COMPETITIVE POSITIONING
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