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Mhealth adoption curve
- 1. © Howard Ray Bryant 2014
Innovators
Early
Adopters Early Majority Late Majority Laggards
Health
Fanatics
Health
Optimists
Health
Realists
Health
Bystanders
Health
Pessimists
Inherent Motivation
Required Ease of Use
General Attitude
“I want to get well
or stay well now!”
“I’ll do it, just make
it relatively simple.”
“If it’s really easy and
everybody else is in.”
“If it takes very little
effort and I have to.”
“If I’m about to die and
it’s really, really easy.”
Primary Desire Information Encouragement Guidance Protocol Relief
mHealth Adoption Curve