Canvas8 ‘Mobile Money’, London. Presented by Anil Malhotra, Co-founder and SVP Alliances & Marketing, Bango

1. Bango
Canvas8 Mobile Money
Anil Malhotra, Co-founder and SVP Alliances & Marketing
© 2012 Bango plc
www.bango.com
1

2. About Bango
– Founded in 1999 to enable effective Bango customers include:
collection of payments from mobile
device users
– Leading global brands choose Bango
for mobile payments and analytics
– Bango technology, relationships and
user data enable a superior user
experience, higher sales and accurate 80+ Operator relationships include:
analysis
– On London Stock Exchange since
2005 (AIM: BGO.L)
– Offices in Cambridge, UK
and New York, USA Award winning technology:
2

3. What Bango does …..
Streamline
the user
payment
experience
Pay
For thousands of digital merchants
3

4. User experience can be life or death …
Warrior needs a sword during mobile web game-play
Pay with PayPal (Zong) Pay with Bango
• Choose your sword • Choose your sword
• Click & type phone number • One click to pay
• Click to continue • Get the sword
• Wait for a text message
• Open the message
• Note down the PIN code
• Go back to the app
Defea
• Type in the PIN code ted
the g
iant
• Get the sword
Met t
h
prince e
ss
Killed
b
the O y Ruling
gre
the la
nd
4

5. Why “Only Bango”?
Common user identity across
multiple services / apps
Enables better user experience
than any other solution
Bango Payment Platform
User Identity: Single technical and commercial Operational
Bango ID merges multiple identities
using cross-site & app history
integration with 80+ billing systems systems
Carrier MSISDN
Payment
Carrier UserID
Reduce ops. cost and risk
RIM Identity
Opera ID
Device ID Analytics
Browser ID High performance and
scalability
5

6. In-app billing
User selects credit Payment is Payment is User gets content
amount collected confirmed with credit
6

7. Bango for app stores
User browser app User chooses Payment is User downloads
store content collected content
7

8. Payment stats
• Conversion rates:
– Operator billing: 40%-80%
– Credit Card 8%-12%
– Credit card (2nd time) 80%-90%
– PayPal mobile 1% - 2%
• Typical breakdown of transactions:
– Operator billing 85%
– Credit card 14%
– PayPal <1%
• Transactions over Wi-Fi connections 40%-45%
Source: Bango