Is your brand ready for the social web

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Ray Algar

Buy some
ads

Make some
profit Interrupt a
few people
(hopefully)

Make some
sales

The web becomes ‘social’
and conversational

It connects consumers in
unprecedented ways

How many people have
watched this video?

Where does the
social web fit into
our long-term
strategy?

Identify and nurture relevant
online communities

Do what we do best and
link to the rest!

Be relevant, interesting and
valuable to your audience

Thank you
insight@oxygen-consulting.co.uk

twitter.com/RayAlgar

uk.linkedin.com/in/rayalgar

www.oxygen-blog.blogspot.com

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Is your brand ready for the social web

1. (picture source: Flickr: dullhunk Is your brand ready for the social web? Ray Algar Nov 2010

2. Who here is using…

7. How often do you update your networks?

8. Our story begins here…

9. Before the web

10. Interruption marketing

11.

12. Buy some ads Make some profit Interrupt a few people (hopefully) Make some sales

13. 13

14. Early web harnessed by business

15. 2003 – The web becomes social

16. Shift from consuming to producing

17. The web becomes ‘social’ and conversational

18.

19. Collaborative web

20. It connects consumers in unprecedented ways

21.

22.

23. Network effect www.oreilly.de

24. 24

25. 25

26. 26

27.

28.

29.

30.

31. How many people have watched this video?

32.

33.

34.

35.

36.

37. 37

38.

39.

40.

41.

42.

43.

44.

45.

46.

47.

48.

49. How many people have watched this video?

50.

51. How many comments?

52. 31,458

53.

54.

55.

56.

57. Building “Google juice”

58.

59.

60. Where does the social web fit into our long-term strategy?

61.

62.

63. Identify and nurture relevant online communities

64.

65.

66. Enable stakeholders to collaborate

67.

68. Be authentic

69.

70. Be proactive

71.

72. Think distributed

73.

74.

75. Do what we do best and link to the rest!

76.

77. Be relevant, interesting and valuable to your audience

78.

79.

80. Thank you insight@oxygen-consulting.co.uk twitter.com/RayAlgar uk.linkedin.com/in/rayalgar www.oxygen-blog.blogspot.com