Authentic and effective: Telling stories from the field that resonate

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Lucy Taylor, Editorial Manager at VSO speaking at Raw London's Creative Storytelling in the Third Sector. Thursday 9 August 2018.

1
Telling stories from the
field that resonate
Lucy Taylor, Editorial Manager
Authentic &
effective

Awareness Engagement Support Retention
My job is to tell
stories…

Engagement

Support

Retention

1. Focus on the right stories

Very scientific Venn diagram
STORY MAGIC*
What your
audience cares
about
Your message
*Emotion AKA the feels (e.g. uplifting, moving, surprising,
outrage)

2. The right treatments

Rohingya refugee
education

3. Maximise the value

To recap:
1. Focus on the right stories
2. Decide the right treatments
3. Maximise your effort

Thank you!
Contact me:
Lucy.taylor@vsoint.org
@lucyreckons

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Authentic and effective: Telling stories from the field that resonate

1. 1 Telling stories from the field that resonate Lucy Taylor, Editorial Manager Authentic & effective

2. Awareness Engagement Support Retention My job is to tell stories…

6.

7. 1. Focus on the right stories

8. Very scientific Venn diagram STORY MAGIC* What your audience cares about Your message *Emotion AKA the feels (e.g. uplifting, moving, surprising, outrage)

9.

10. 2. The right treatments

11. Rohingya refugee education

12.

13.

14.

15.

16. 3. Maximise the value

17.

18.

19.

20. To recap: 1. Focus on the right stories 2. Decide the right treatments 3. Maximise your effort

21. Thank you! Contact me: Lucy.taylor@vsoint.org @lucyreckons