Presentation Pitch of Ask Messaging team

1. ASK Messaging
An Assistive Scanning Keyboard Application
Chelsea LeBlanc & Kimberly Hunter
February 14 | Mobile World Congress 2011, Barcelona

2. The Problem
Fine Motor Control Disabilities

3. The Problem
Fine Motor Control Disabilities
Touchscreen buttons
are too small
to target accurately

4. The Problem
Fine Motor Control Disabilities

5. The Solution
Expand the mobile revolution
Redefne the touchscreen interface

7. Demo

9. Public Feedback
Individuals and Organizations

10. Public Feedback
Individuals and Organizations
“It has made a tremendous diference in
our students’ motivation and has greatly
enhanced their communication
opportunities”
-- Vicki Casella,
Executive Director of The Bridge School

11. Market
Fine Motor Control
(FMC) Disabilities
Cerebral Palsy
Others
•
Muscular Dystrophy
•
Parkinson’s Disease
•
Multiple Sclerosis
•
Amyotrophic Lateral Sclerosis
(ALS)
•
Stroke

12. Market
Fine Motor Control
(FMC) Disabilities
Cerebral Palsy 4.2 million people
Others in the United States
•
Muscular Dystrophy
•
Parkinson’s Disease
•
Multiple Sclerosis
•
Amyotrophic Lateral Sclerosis
(ALS)
•
Stroke

13. Competition
M
o Mobile
Proloquo2go
Dragon
b Dictation
i
l
Dasher
i Desktop Apple Mail
Keyboard
t
y
Standard Alternative
Input Method

14. Competition
M
o Mobile
Proloquo2go
Dragon
b Dictation
i
l
Dasher
i Desktop Apple Mail
Keyboard
t
y
Standard Alternative
Input Method

15. Business Model
Distributing via the Apple App Store
$19.99 per app
x 50,000 users
> $1 million in revenue

16. Competition
Impact on Health Care Providers
Dynavox iPad +
System app
$3000 $520

17. Future Directions
ASK Messaging in the Real World

18. Q&A
Contact Information
ASKMessaging@gmail.com
University of Michigan

19. Market
Vision Impairments
•
Age-related
•
Injuries
•
Efects of Disease
•
Birth Defect
“e”