Business Strategy presentation presented to Prof Tauseef Irfan

2. Group Members
• Ravindra Kumar
Vishwakarma
• Rahul Singh
• Rahul Chawla
• Gaurav Kumar
• Manish Gupta
• Sumit Kumar

3. About the Concorde
Concorde was a product of the
manufacturing efforts
of Aerospatiale and the British
Aircraft Corporation (BAC),
produced under a joint Franco-
British treaty. First flown in 1969,
Concorde entered service in 1976
and continued commercial flights
for 27 years.

4. Contd..
• In the late 1950s, France, the United Kingdom,
United States, and Soviet Union were considering
developing supersonic transport.
• The designs were both ready to start prototype
construction in the early 1960s, but the cost was
so great that the British government made it a
requirement that British Aircraft look for
international co-operation.
• Approaches were made to a number of countries,
but only France showed real interest.

5. Contd….
• A draft treaty was signed on
29 November 1962.
• The design work was
supported by a preceding
research programme
studying the flight
characteristics of low
ratio delta wings. The
supersonic BAC 221 was
modified for flight tests of
the high speed flight
envelope.

7. Features
• Double delta shaped wings.
• Mach 2.04 cruising speed.
• Digital air intake system
• Fly-by-wire and brake-by-wire system .
• Droop-nose section for better landing visibility
• Low weight aluminum body .
• Fuel efficient engine
• Fuel storage is high .
• Special paint coating .

8. Problems
• Aerodynamics
• Structural issues
• High costs
• Takeoff noise and sonic booms
• Need to operate aircraft over a
• Skin temperature
• Poor range
• Carbon dioxide rate.

10. THE ACCIDENT
DATE-25 JULY, 2000
Air France Flight 4590
Cocorde registered as F-BTSC operated by
AIR FRANCE
Scheduled to fly from Charles de Gaulle
International Airport near Paris, to John F.
Kennedy International Airport in New York City
Total causalities reported- one hundred
passengers, nine crew members and four
persons on the ground were killed

11. Reasons
• According to BEA(Bureau d'Enquêtes et
d'Analyses pour la Sécurité de l'Aviation Civile)

12. Post Accident
It was safest operational passenger airliner in the world in terms of
passenger deaths-per-kilometres travelled with zero
tyre explosions 60 times higher than subsonic jets
Safety improvements were made in the wake of the crash, including more
secure electrical controls, Kevlar lining to the fuel tanks and specially
developed burst-resistant tyres
The first flight after the modifications departed from London Heathrow on
17 July 2001, piloted by BA Chief Concorde Pilot Mike Bannister.
Normal commercial operations resumed on 7 November 2001 by BA and AF
(aircraft G-BOAE and F-BTSD)

13. REASONS OF WITHDRAWL
On 10 April 2003, Air France and
British Airways simultaneously low passenger numbers following
announced that they would retire the 25 July 2000 crash
Concorde later that year
Slump in air travel following Rising maintenance costs.
11 September 2001

14. conclusion
• The withdrawal of the Concorde fleet ended an important
chapter in airline history. Experts said that, this was
probably the first time in aviation history when flight
became slower rather than faster. The Concorde did not
succeed because the market was not ready for commercial
supersonic travel.
• No doubt there were people willing to pay huge amounts to
travel faster than the speed of sound but, these small
numbers did not have the capacity to justify the costs
incurred in maintaining the Concorde.

15. Contd…..
A project of Concorde's scale required more
widespread acceptability and use to justify its
operation. However, analysts felt that, although the
Concorde would not operate in future, there could
be a market for a project on a much smaller scale
(like a 10-seater plane), providing supersonic travel
to a select few customers who were willing to pay
the price. There was also speculation that a
successor to Concorde could be operational by
around 2030...