Patanjali brand, strategies and company information

1. Ravinder
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2. INTRODUCTION
 Established by Acharya Balkrishna in 2006
 Founder - Yogrishi Ramdev Baba
 Headquarter – Haridwar (UK), and manufacturing unit in
Nepal
 Director – Swami Muktananda
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3. PATANJALI AYURVEDA LTD
 It’s a FMCG ,Health care product.
 Manufacturing division has over 300 medicines.
 Patanjali Ayurveda has annual turnover of around
Rs.3000 cr.
 Started by manufacturing medicinal product & gradually
expanded their product from medicine to food items,
cosmetics.
 Giving tough competition to foreign companies, all
products are 10-40% cheaper.
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4. BRAND PATANJALI
 What is brand?
 Value and loyalty
 Brand ambassador
 The Paisa Vasool Factor
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5. COMPONENTS OF PATANJALI BRAND
 Purpose : Chemical free world
 Emotional: Showing care for you
 Loyal employees: most of the employees from
manufactures to retailers are volunteers so they serve
their customers with respect and loyal to them
 Competitive: Price sensitive and cheaper products
 Accessible: Shops are everywhere
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6. PATANJALI KESH KANTHI REETHA
 Ingredients
 Price
 Shelf life
 First experience
 Result
 Trustful
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7. UMBRELLA BRANDING
 Single Brand Strategy
 Wide Portfolio
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8. ONLINE BRAND MARKETING
 http://www.patanjaliayurved.net/
For Patanjali Product Shop Online
 http://www.patanjaliayurved.org/
For company related info
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9. ROAD MAP AHEAD OF PATANJALI
 Patanjali shops in Bangkok, Jakarta or Singapore
 Deal signed with DRDO
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