#artistTRANSFORM is an idea collectively, that we can have a greater impact, and transform ourselves as well as others, as a collective of independent artists. What began this summer as a project called #artistENGAGE, we set out to develop a short workshop series designed to spark collaboration, dialogue and action within the local community of independent artists. We suspected and knew that independent artists faced significant challenges in today’s music environment. #artistTRANSFORM is the next step in revolution of independent artists. This project specifically, is the first collaboration between Spectrum City B-Side Radio and #MassivelyEpic. “One of the biggest challenges of being an independent artist, always has been and still is today, promotion and distribution of releases.” #artistTRANSFORM is an outlet for artists, djs, producers and musicians to get involved with a larger crew through collaboration and creation of content. The idea will launch on both Spectrum City B-Side Radio and #MassivelyEpic Radio Shows, with each show featuring mix sets of artists, producers and DJs from across boarders and generations. As we gain support and funding, we will continue to grow the platform to expand beyond digital radio, into events, showcases and mobile. The goal of this collaboration is to bridge the gap between the generations of independent hip hop artists and fans through discovery and education around the culture, heritage, technology and progression of the art form. Spectrum City B-Side Radio and Massively Epic Radio are weekly digital streaming shows on RAPstation.com, the worlds loudest rap station, hosted by independent artists – Keith Shocklee, DJ Journey and Ravin Dave. Visit: http://artistTRANSFORM.com

1. Get involved and transform your game!
Visit http://artistTRANSFORM.com for more information or to submit content.

2. 150 words plant the seeds...
Education, motivation, consistency and quality of work are all keys to driving transformation as an artist.
Today is extremely challenging for independent artists to transform, especially in the music industry.
a producer collective of independent artists, musicians and djs -believe that through collaboration,
we can collectively create sustainable business models for ourselves as well as others.
Through the collective and strategic partnerships with other artists, we create programs and channels
for collaborators to leverage individually and collectively.
Following #artistENGAGE,
is the collective’s newest project.
The collaboration between #MassivelyEpic Radio and Spectrum City B-Side Radio will focus on creating a pop-up studio as
the centralized place to bring emerging and veteran independent artists together to collaborate on content creation.
#artistTRANSFORM is an awareness and fundraising campaign to create a space and channel for independent artists to
collaborate, create, produce and distribute content for collective, personal, commercial and communal purposes.

3. Can a song, spark a revolution?
This track is a mash-up of projects all created by the collaborators below.
Credits:
- DJ Journey, Producer
- Ravin Dave, Producer
Tracks:
- “Did It” - DJ Journey
- “The What” - KB Jones & The Kontraband
- “Epic Life” - Bella Saona
- “Monsters in the Street” - DJ Journey
Vocals:
- Ravin Dave
- Lilith Chawa
- Bella Saona
- KB Jones
- DJ Journey
- Keith Shocklee

4. Challenge
Distribution of content and engagement with fans has been and is now,
more difficult than ever for independent artists.
Insights
●
Music hasn’t devalued, it’s now just very fragmented, fans are looking for
engagement in more places and still willing to pay.
●
Massive growth in EDM is a big opportunity for crossover independent artists
and seasoned veterans to collaborate, educate and engage each other to
recruit new fans.
Hypothesis
Strength in numbers, shared experience and expertise along with
guided and reverse mentorship, between talented artists across
generations, in an iconic NYC Music Building, will cause an equal or
greater reaction to any action that is created through this collective.

5. #MassivelyEpic | http:/facebook.com/massivelyepic
A collective of independent artists working collaboratively, in order to
create sustainable models for successful independent careers, creating
artistic and commercially viable content.
The “ME” seed was planted at Lollapalooza 2011,
and germinated at SXSW 2013.
It will begin to bud in 2014,
and bloom in in 2015.
It will by then spread like a global blanket of wildflowers throughout 2016
and beyond…
Founding collaborators include:
●
Rock and Roll Hall of Famer turned Indie Artist
●
Former Ultra Music recording artist turned Indie Artist
●
Industry veterans
●
Emerging Indie Artists
●
Professional Marketers

6. Spectrum City B-Side Radio Show | http://rapstation.com/kshocklee
Conceived by Chuck D in 1982, brought to digital life by Keith Shocklee and DJ Journey
twenty years later as an “Open Source” format mixtape radio show on Rapstation.com
with (x) shows produced to date.
#artistENGAGE | http://soundgroove.info/content/education/artistengage
Artist discovery and education workshops that inspire and capture dialogue between
artists uncovering challenges, insights and need for further collaboration; in exchange
for strategy, tactics and best practices from industry professionals.
#artistTRANSFORM | http://artistransform.com
Recruitment campaign targeting artists to join in collaboration on cross platform and
genre content projects including, our National Radio Shows streaming across
Rapstation.com and Pubic Enemy Site through the Public Enemy Stream on iTunes
and TuneIn, as well as Performance Showcases, Live Mash-up Productions and
bookings.

7. Collaborative Content Creation Studio
A three-month pop-up collaboration between new artists, veteran artist
mentors, and professional strategic marketers creating original content and
case studies around production process and distribution of content.
Output will be collaborative content, a distribution model for the
collaborators, week-long mobile prototype of the pop-up studio concept.
Expected Collaborative Content Deliverables:
●
24 hours of produced and aired radio shows on RAPstation.com
●
Interviews with participating collaborators
●
(x) Commercially published collaborations
●
Social media content from the development process
●
Case study, analytics and best practices
#artistTRANSFORM

8. COLLABORATORS:
Artists:
Keith Shocklee, DJ Journey, Ravin Dave, DJ Flash Gee, Bella
Saona, KB Jones & The Kontraband, Invisible Garden, Luke
Logic, DJ Abyde, DJ Julia Gunz, Seth Goldstein, Kelly Bruce,
Modern Gypsies Productions.
Partners:
The Music Building, RAPstation.com, Gemini Pro Sound, JBL,
Native Instruments, Serato, CBGB, Sound Groove
Entertainment, Trip Digital Inc.

9. ●
●
●
$20,000 to officially establish the collective and rent studio space for a threemonth pop-up content production and distribution concept.
In order to transform this organic, creative, talented and business minded
collective of artists who have established access to production equipment and
veteran mentors
To raise capital - we are seeking artists grants, private and crowd sourced
2013
Item
Description
Qnty
Cost
Total
Incorporation
Fees associated with registering the entity
1
$2000
$2000
Studio Rental
Studio Space - The Music Building
3
$2000
$6000
Insurance
90 day policy
1
$1000
$1000
Intellectual
Property
Licensing, Copyright, Registration, Legal
10
$500
$5000
Production
Weekly costs for studio mastering, mixing,
sound engineering, editing, etc.
12
$500
$6000
Total
$20,000

10. .COM