1. Business Model Canvas
How do we use it for
Business Model Innovation

3. Discussion Points
 Why do we need to study business models?
 What is a Business Model Canvas ?
 Some Business Model Innovators

5. How we go about this…
1 2 3

6. 1

11. Customers Offer Infrastructure
Financial
Viability
The business model is like a blueprint for a strategy
to be implemented through organizational
structures, processes, and systems.

12. CustomersOffer
Infrastructure
Financial
Viability
Financial
Viability
Infrastructure
Infrastructure
Customers
Customers

13. 2

14. What is a Business Model Canvas ?

15. Mass market
Niche market
Segmented
Diversified
Multi-sided markets

16. Price
Cost reduction
Risk reduction
Accessibility
Convenience
Performance
Customization
“Getting the job
done”
Design
Brand/status
Newness

17. Sales force
Web sales
Own stores
Partner stores
Wholesaler

18. Dedicated personal
assistance
Self-service
Automated services
Communities
Co-creation
Personal assistance

19. Subscription fees
Lending/Renting/
Leasing
Licensing
Brokerage fees
Advertising
Asset sale
Usage fee

20. Intellectual
Human
Financial
Physical

21. Production
Problem solving
Platform/network

22. Optimization and
economy of scale
Reduction of risk
and uncertainty
Acquisition of
particular resources
and activities

23. Cost-driven
Value-driven

24. RECAP : Business Model Canvas

25. This tool resembles a painter’s canvas—preformatted with the nine blocks—
which allows you to paint pictures of new or existing business models.
The Business Model Canvas works best when printed
out on a large surface so groups of people can jointly
start sketching and discussing business model
elements with Post-it ® notes or board markers.
It is a hands-on tool that fosters understanding,
discussion, creativity, and analysis.

26. Does you model
have a
competitive Edge
today?
Is your model ready
for immerging
trends ?
Is your model Inline
with evolving
customer needs?
How will your model
adjust to macro-
economic shifts ?

27. 3

29. Business Model : Google
 x

30. Business Model : Facebook
 x

31. Business Model : LinkedIn
 x

32. Business Model : Twitter
 x

34. References
 http://www.businessmodelgeneration.com/canvas
 http://bmimatters.com/2012/01/08/understanding-business-model-fundamentals/
 http://gamasutra.com/blogs/SergioJimenez/20131106/204134/Gamification_Model_Can
vas.php
 Coursera.org : Developing Innovative Ideas for New
Companies - The 1st Step in Entrepreneurship