Tools and strategies to maximize your social media marketing efforts.

1. Taming
the
Social
Media
Fire
Hose
Courtney
Seiter
|
@RavenCourts
Raven
Internet
Marke5ng
Tools
|
@RavenTools

2. Photo
via
elas5csoul
on
Flickr.com

3. In
60
seconds:
Source:
h@p://gopopcorn.ca/blog/infographic-­‐60-­‐seconds-­‐of-­‐social-­‐media-­‐sharing.html

4. Photo
via
madcitycat
on
Flickr.com

5. Tools
and
Strategy
to:
• Curate
great
content
• Op5mize
and
measure
• Build
your
community

6. Cura<ng
content:
why?
The
80-­‐20
rule
of
social
media
promo<on
Your
stuff
20%
Anything
but
your
stuff
80%

7. Summify
Free
summify.com
• Curates
top
stories
daily
• Your
social
network
determines
content
• Summaries
delivered
via
email,
RSS,
web,
Twi@er
• Similar:
Percolate,
StrawberryJ.am

8. Storify
Free
storify.com
• Create
stories
from
social
media
posts
• Crowd-­‐source
from
your
community
• Document
an
event
• Embed
into
blog
posts
• View
analy5cs

9. Delicious
Free
delicious.com
• Quickly
save
links
with
bookmarklet
• Create
“stacks”
with
a
common
theme:
resources,
reviews

10. Op<mizing
and
Measuring
• Time
posts
for
best
engagement
• Schedule
for
steady
stream
of
content
• Measure
your
performance

11. Tweriod
Free
•
$2.50
•
$7.50
tweriod.com
• Analyzes
best
5mes/
days
to
tweet
• Based
on
you
and
your
followers’
ac5vity
• Hooks
up
with
Buffer
(wait
for
it…)

12. Buffer
Free
•
$10
•
$99
bufferapp.com
• Queues
Twi@er
and
Facebook
posts
for
pre-­‐
scheduled
5mes
• Share
quickly
from
any
page
with
bookmarklet
• Share
directly
from
within
RSS
• Click-­‐through
and
RT
analy5cs
for
every
post

13. SocialFlow
Limited
Beta
socialflow.com
• Times
Twi@er
messages
for
best
engagement
based
on
audience
• Priori5ze
and
queue
content
• Iden5fies
top
keywords,
click
distribu5on

14. CrowdBooster
Free
•
$39
•
$99
Crowdbooster.com
• Scheduling
for
Twi@er
and
Facebook
• Granular
analy5cs
for
each
post
• Cross-­‐pladorm
recommenda5ons
• Iden5fies
top
fans,
influencers

15. Edgerank
Checker
Free
•
$15
Edgerankchecker.com
• Analyzes
Facebook
Edgerank
to
op5mize
posts
• Recommenda5ons
for
what
to
post
and
when
• Individual
post
grading
from
A-­‐F
(pro
account)

16. If
This
Then
That
Free
Ie@.com
• Create
a
“recipe”
for
any
trigger
• Automates
upon
trigger
• Similar:
Dlvr.it

17. Building
your
Community
• Engage
with
customers
and
influencers
• Find
out
who’s
talking
about
your
brand
and
where
• Monitor
industry

18. TwiTer
Lists
Free
twi@er.com
• Segment
your
audience
into
useful
groups
to
monitor
&
engage
• Customers,
influencers,
news
sources,
cheerleaders,
compe5tors,
partners,
etc.

19. SocialBro
Free
socialbro.com
• Search,
filter,
sort
within
your
Twi@er
community
• Timing
stats
• Analyze
compe5tors
• Bulk
follow/unfollow/
lists

20. Follower
Wonk
Free
-­‐
$120/month
followerwonk.com
• Compare
up
to
3
Twi@er
accounts
• Search
by
bio
• Analyze
followers
• Cost
based
on
total
number
in
community

21. Social
Men<on
Free
socialmen5on.com
• Daily
social
media
alerts
• Monitor
your
brand,
industry,
compe5tors
• Sources
including
Twi@er,
Facebook,
blogs,
YouTube

22. uberVU
Starts
at
$499
ubervu.com
• Monitoring,
analy5cs,
engagement,
repor5ng
• More
than
20
sources,
24
languages
• Automa5c
sen5ment
analysis

23. Thank
you!
Courtney
Seiter
|
@RavenCourts
Raven
Tools
|
@RavenTools
imasocialtool.com