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Essential On-Page SEO
1.
Essential On-Page SEO Everything
you need to do before you start promoting your site
2.
2 1. Don’t use
a 💩hosting provider
3.
2. Make site
architecture topic centric
4.
3. Consider adding
SSL
5.
4. Make your
site mobile/responsive
6.
6 +
7.
7 Foundation
8.
8 Custom download
9.
5. Make ALL
THE THINGS faster!
10.
10 Reduce the size
of all images
11.
11 Use SVG for simple
images
12.
12 Use ImageOptim for JPG
and PNG
13.
13 EWWW Image Optimizer plugin for
WordPress
14.
14 Create smaller versions
for mobile 1024px 800px 550px 360px
15.
15 Use SRCSET to
deliver the correct image <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
16.
16 Specify device width <img
alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
17.
17 Specify High DPI <img
alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
18.
18 Create different versions
for the best UX Mobile Desktop
19.
19 WordPress Plugin for
SRCSET SrcSet Responsive Images for WP http://raven.link/srcsetwp
20.
20 Use Google PageSpeed
Insights
21.
21 You will never
see a perfect score
22.
22 What it looks
like
23.
23 The winning code
24.
24 The tool is
actually a cruel joke
25.
25 Can’t win with
offsite code
26.
26 WordPress plugins will
ruin your day
27.
@RavenJon | raventools.com Stages
of PageSpeed Insights Grief 27 • Denial • Anger • Bargaining • Depression • Acceptance
28.
28 Fix your size-tap
targets
29.
29 Go nuts and
use inline CSS
30.
6. Don’t forget
the META
31.
31 Optimize Page Titles
32.
32 Don’t skip Descriptions
33.
33 Use OpenGraph
34.
34 Yoast’s SEO Plugin
for WordPress
35.
7. Use structured
data
36.
36 Use schema.org to
enhance listings
37.
37 http://schema.org/Recipe
38.
38
39.
39 WordPress plugin for
schema.org Schema Creator http://raven.link/schemawp
40.
40 HTML attributes for
mobile/UX
41.
41 type="number"
42.
42 type="date"
43.
43 type="tel"
44.
8. If it
makes sense to
45.
45 Speed = Ranking
Factor
46.
46 Mobile = Ranking
Factor
47.
What can we
assume moving forward?
48.
48 cares about time
49.
49 cares about actions
50.
50 knows ALL THE
THINGS!
51.
@RavenJon | raventools.com 51 http://raven.link/onpageseo
52.
9. Check and
monitor for errors
53.
53 Google Search Console
54.
54 Check robots.txt using
SEO Book’s tool http://raven.link/robots
55.
55 Site Auditor raven.link/siteaudit
56.
Presented by Jon
Henshaw @RavenJon slideshare.net/raventools Thanks!
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