This document summarizes the Indian startup ecosystem and corporate venture capital landscape. It provides statistics on the number and types of startups in India, key sectors of focus, funding amounts and trends, top startup hubs, and mortality rates. It then discusses what corporate venture capital is, the value it provides to both corporations and startups, examples of active corporate venture funds in India, and factors that matter to investors. PSU venture funds in India are also mentioned as a new development. A sample startup pitch deck template with key sections is included to help founders effectively pitch their idea or business.

1. Corporate Venture Capital
UNLOCKED
S R Mustafa
Vice President
L-Incubator, IIM Lucknow

2. How many of you are agree ? FlipKart exit on $21 Billion.
Walmart bought 77% equity on payment of $16Billion

3. Indian Start-up Ecosystem
India Start-up Landscape - 2016
Quick Facts
Total Tech Start-ups1
4,750+
Up by 10-12%YoY
3rd
Largest Start-up
Ecosystem
Customer Segments2
B2B: 36-40%
B2C: 60-64%
B2B up by 2-4 PP# from last year
B2B Start-ups Gaining Prominence
New Tech Start-ups2
1400+
Up by 8-10%YoY
Linear Growth in
2016
Funding2
USD 3.8-4 Bn
Down by 20% to 30%YoY
~650 Start-ups Funded
Up by ~8%YoY
Cautious but Healthy Investment
Scenario
Major Start-up Hubs2
Bengaluru, Delhi-NCR,
Mumbai account for
~70% of start-ups
Up by 3-5 PP#YoY
Top 3 Metropolitan Cities Continue to Lead
Vertical Focus2
eCommerce start-ups
~USD 1.8+ Bn funding
Health-Tech, Fin-Tech, Edu-Tech
USD 400 Mn+ funding
Investors Looking Beyond
eCommerce
Technology
Focus2
750+
Cloud, Big Data &
Analytics, IOT, ML/ AI
Start-ups
Major Focus on Cloud
and Analytics Early
adopters Energy and
Media sector and
Healthtech
Incubators/
Accelerators3
140+
Up by 40%YoY
Rise of Incubators/
Accelerators
# of M&As3
80+
Up by ~23%YoY
Start-ups acquiring Start-
ups for Inorganic
Growth
Mortality
Rate2,4*
18-22%
(overall)
B2B: 12-16%
B2C: 20-25%
B2B Start-ups More
Likely to Survive
R.IP.

5. Corporate Venture Capital
Corporate venture capital (CVC) is a subset of venture
capital wherein corporations make systematic investments
into startup companies, often by taking an equity stake in
an innovative firm tangentially related to the company’s
own industry. They often also provide marketing expertise,
management, strategic direction, and a line of credit.

6. Value Added to Corporates
• Open Innovation
• Faster Technology Adoption
• Competitive Advantage
• Strategic Business Partnership
• Alternate source of revenue
• Potential acquisition of startups

7. Value Added to Startup
• Venture Fund
• Domain Expertise
• Strategic Business Partner
• Market Access for Startups
• Pilot / PoC support
• Business from parent firm

11. Most Active CVCs in India
MobiKwik, FlipKart
Byju, Delhivery,
MeruCabs, Quikr
Housing.com,
Housingjoy, YourStory
Zomato, ConveraDigital
BigBasket, Jugnoo,
Little Internet
SnapDeal,
ExploreLifeTravel
Blackbuck, TinyStep
LendingKart, Pepperfry
FlipKart, Swiggy
PaytmMall, Snapdeal
MobiKwick
Dunzo
Atizon, Araamo, Headspin,
Vicarious, Vectra, Insight

12. PSU CVC in India – A new beginning
Constem AI,
Simulanis,
Unesar Solar,
DiGas
LogicLadder,
Sagar Defence,
Family Business CVCs
Most of the big corporate business houses
like Tatas, Ambanis, Birlas, Godrej,
Wadias, Munjals, Mahindra, Thapars,
Mittals, Shaparji Paollonji, Jindals,
Adanis, Anil Aggarwal – Vedanta, Bajaj,
Ruias, Ranbaxy, Times of India and many
more are all controlled by families.

15. Startup Pitch Deck
Do you really interested to learn ?????
Lets have only One Slide to talk

16. WHAT ?
HOW ?
WHO ?
WHY ?
WHERE ?
Only answer these
questions…
That’s it ! You are done….Choose the best format which suits you more…

17. Cover Slide
• Logo / Name of the company
• Slogan
• Registration No. & DIPP
• Name of Presenter &Contact detail
Logos of accelerator, awards, publications featuring company

18. Elevator pitch
Create a brief one liner that describes:
• What’s the service / product?
• What’s the core problem (describe
problem or need that you’re solving)
• What’s your big vision?

19. Team
• Team composition / bonding / passion /
inspiration
• Promoters’ background (education, past
experience, domain and functional
expertise, previous startup experience)
• Promoters commitment: part-time/full-time?
• Investment made / committed by promoters
• Advisors/mentors – details with
commitment letter
Talk about your short story how you met and started….

20. Idea - Product or service
• Business Sector / Technology Area / Business
Offerings / Existing problem and solutions / Gap
• Explain your product in detail – How does it
works ( Use diagram, pictures, demo etc. )
• Value proposition - ( Problem / Need / Pain
point solution) / FAB (Feature, advantage and
benefits)
• Stage of development ( Idea / Prototype / MVP /
Ready to Market )?
• Target customer segment and clear customer
profile (Geography, Social, Demographic)?

21. Idea - Product or service
• Innovativeness, Uniqueness, technology
• Any hurdles / threat to enter in the market
( acceptability, pre mature market,
technology barriers, legal certification etc)?
• Range of products / solutions
• Any IPR (patent, design, trademark etc)

22. BUSINESS MODEL
• Execution Plan
• Sales and distribution channel / delivery
process
• Revenue model - How will they make
money? Any paid customers?
• Product cost per unit or service delivery
cost
• Customer acquisition & Marketing strategy-
How to get customer, keep and grow the
number

23. BUSINESS MODEL
• Who are the key strategic partner /
vendors / R&D / Investor / Forum etc?
• Competitive advantages?
• Key Resources availability and need
( Money in bank, office, infra, manpower)

24. SCALABILITY OF BUSINESS
• Obtainable market size ( TAM/SAM/SOM) and
estimated growth rate of market?
• Potential for capturing market share and
sustainability?
• Milestones of business growth
• Are there secondary market opportunities for
your product or service?
• Range of product / services

25. SCALABILITY OF BUSINESS
• What are geographies Startup currently in &
will be expanding to in future.
• Key industry trends that support the
business (domestic and international)
• Key risks or threat
• Competitive Analysis- startup or established
• Probable exit strategy of company ( M&A,
IPO, Acquisition )

26. LEGAL AND FINANCIAL
• Incorporated ( Pvt / OPC) ? Eligible under
#Startupindia? Did they register and get DIPP
number? (Y/N)
• Any funding / grant received from any Govt. /
Investor / Incubator ?
• Current monthly burn rate and monthly sales
run rate
• Cash flow (last year revenue, current year and
projection for next 3-5 years)?

27. LEGAL AND FINANCIAL
• Unit economics- revenue per user/customer
vs cost per user/customer
• Total Funds required and its utilization plan
based on milestone?
• Proposed Valuation - Any idea of what the
Company might expect? Do we believe this
will be an expensive deal?
• Share holding patterns of company

28. Other Relevant Information
• Any Award / recognition to company /
promoters
• Any other information
• Thank you slide with repeat of your
vision statement and contact detail.

29. FACTORS MATTER FOR INVESTORS
Customer
• Attractability of product / venture to customer
• Degree to which the venture solves a customer need
• Ease for customer to adopt solution
Team
• Entrepreneur’s track record
• Management ( Experience, knowledge, skills
• Bonding and Passion
Business Model
• Originality of idea / product / service
• Technology ( proof, prototype, patent, platform)
• Entry barrier / protectability
• Revenue model
• Execution plan
• Realistic break even point
• Scalability
• Exit route
Market
• Growth rate of market
• Margin potential
• Competition
• Size of opportunity ( TAM/SAM/SOM)
Corporate Venture Fund =
Money + Market Access +
Industry inputs

30. Thank you
S R Mustafa
Vice President
L-Incubator, IIM Lucknow, Noida Campus
Mobile: 7838204509
Email: incubator_vp_srm@iiml.ac.in