1. TOPIC-
Targeting and its types

2. Market-
 Market consist of all the potential
customers sharing a particular need or
want who might be willing and able to
engage in exchange to satisfy that need
or want.
Philip kotler.

3. Targeting-
 Market targeting is the process of fixing
one’s target market . The marketing man
normally carries out several task in
addition to segmentation before
selecting the target market.

4. Targeting
Limited
coverage
Full coverage

5. Product oriented-
 Here the firm specializes in making a
certain product that it sells so several
segments.
P1 P2 P3 P4
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M2 iiiiiiiiiiiiiiiiiiii
M3 iiiiiiiiiiiiiiiiiiii
M4 iiiiiiiiiiiiiiiiiiii

6. Market oriented-
 Here the firm concentrated on serving
many needs of a particular customer
group.
P1 P2 P3 P4
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M2
M3
M4

7. Single segment-
 The company may select a single
segment.
P1 P2 P3 P4
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M2
M3
M4

8. Selective segment-
 Here the firm selects a number of
segments .
P1 P2 P3 P4
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M2 iiiiiiiiiiiiiiiiiiii
M3 iiiiiiiiiiiiiiiiiii
M4 iiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiii

9. Undifferentiated-
The firm ignores
market- segment
difference and goes
after the whole market
with one market offer.

10. Differentiated-
The firm operates
the segments and
designs different
programs for each
segments.

11. Concentrated-
 Focus on single
market through
single product.