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กาแฟสตาร์บัคส์
1.
กาแฟสตาร์บัคส์ จุดแข็ง 1. มีสินค้าหลากหลาย
2. แบรนด์มีชื่อเสียง 3. เป็นผู้นำในตลาดกาแฟ 4. มีพันธมิตร (คู่ค้า) ทางการค้า (บ.แป๊ปซี่โคล่า) 5. สินค้ามีคุณภาพ
2.
6. มีการพัฒนาสินค้าใหม่ๆ เสมอ 7. สินค้ามีไขมันและแคลอรี่ต่ำ
8. ขยายเวลาในการเปิดทำการร้านกาแฟ 8 ชม. ทุกวัน 9. มีช่องทางการจัดจำหน่ายหลายช่องทาง 10. บริษัทสามารถส่งออกขายในหลายประเทศ จุดอ่อน (ไม่มี)
3.
โอกาส 1. ลูกค้าให้การยอมรับ
2. ตลาดมีอัตราการเจริญเติบโตสูง 3. ลูกค้านิยมดื่มมากขึ้น 4. ลูกค้าพอใจในรสชาติ 5. ลูกค้าพอใจเพราะดื่มง่ายไม่ยุ่งยาก
4.
6. ลูกค้าชอบดื่มกาแฟที่มีคุณภาพสูง 7. ลูกค้าชอบเครื่องดื่มไขมันและแคลอรี่ต่ำ 8. ลูกค้าสะดวกซื้อ
9. ได้รับรางวัลจากนิกเกอิมาร์เก็ตติ้งเจอร์นัล ว่าเป็นหนึ่งในสุดยอดสินค้าแห่งปี อุปสรรค 1. มีคู่แข่งขันมาก
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