1. 4/9/2012
“E”VE-Board:
Amanda Chin Yee
Russ Braithwaite
Mike Bergeron
Tanya Soman
Emily Loufik
Ross Simons
Range Anxiety:
The fear that a vehicle has
insufficient range and will
leave its driver stranded.
1

2. 4/9/2012
How are you going
to sell more EVs if
you complicate
your target
market’s lives?
2

3. 4/9/2012
Characteristics
for Success:
• Size
• Location
3

4. 4/9/2012
4

5. 4/9/2012
Characteristics
for Success:
• Size
• Location
• Speed
Level 1
Charging
Level 2
Charging
Level3
Charging
5

6. 4/9/2012
Level 2
Charging
Level3
Charging
Characteristics
for Success:
• Size
• Location
• Speed
• Engagement
Integration
6

7. 4/9/2012
Government
Subsidies
• $2 Billion in
subsidies for Evs
• $400 million for
infrastructure
• Pledge to have 1
million cars by 2015
Government Growth
Subsidies Projections
#2: ~6%
#3: ~10%
• Source:
• BCG
7

8. 4/9/2012
Government Growth Market
Subsidies Projections Share
Growth Market Redbox
Projections Share Strategy
• Footprint
• Revenue Sharing
Agreement
• Installation and
Management
Q&A
8