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Presenter Suhail Ali
Kashmiri kitchen  Restaurant
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TARGET MARKET ,[object Object],[object Object],[object Object]
MARKET SEGMENTATION  & TRENDS
MARKET SEGMENTATION ,[object Object],Immediate geographic target- City of Delhi/NCR Targeted population: -Upper class -Upper middle class Estimated population is 270,000 people
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET TRENDS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT ANALYSIS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPETITION ,[object Object],[object Object]
COMPETITION ,[object Object],[object Object],[object Object]
MARKETING RESEARCH Survey conducted among various age group and profession
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MIX
PRICE PROMOTION SERVICE PLACE PRODCUT MARKETING MIX
PRODUCT ,[object Object],[object Object],[object Object],[object Object]
 
PRICING ,[object Object],[object Object],[object Object]
PLACE &  DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object]
BILLBOARDS
SAMPLE M.G ROAD
[object Object],[object Object],[object Object],[object Object],[object Object],Launch Board And Print ad
Service ,[object Object],[object Object],[object Object],[object Object]
BUDGETING
Expense Forecast Cost of sales (supplies) ? Rent ? Salaries and wages ? Interest and loan ? Electricity ? Repair and maintenance ? Fuel for generator ? Fixtures and fittings ? Equipment ? Seating and interiors ?
EXPENSES Rs.-? Salaries  Rs.-? Interest Rs..? Supplies Rs..? Rent Rs.-?
MONTHLY EXPENSES & SALES ,[object Object],[object Object],[object Object]
Weekdays  Families  4 X ?  = ? Individuals  8 X ?  = ? Weekends  Families  8 X  ?  =  ? Individuals  2 X ?  =  ? Monday to Friday  17800 X ?=  Saturday and Sunday  33450 X ?= Monthly sales = ? .X ? = Rs.  ????// ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BREAK EVEN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yearly breakeven at 3650 units X axis -sales volume Y Axis -sales revenue/cost
MILESTONES Advertising Start Date End Date Budget Marketing plan completion Rs.0 Billboard ad campaign #1 (Teaser) Billboard ad campaign #2 (Launch) Streamers (D.H.A) Total Advertising Budget Web Marketing Start Date End Date Budget Facebook Rs.0 Total Web Budget Rs,0 Print Media Start Date End Date Budget Dawn Newspaper Total Print Budget Totals
CONTINGENCY PLAN ,[object Object],[object Object],[object Object],[object Object]
RISKS ,[object Object],[object Object],[object Object]
THANK YOU

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Authentic Kashmiri Cuisine Restaurant Marketing Plan

Hinweis der Redaktion

  1. Everyone knows that a financial audit is very beneficial to keeping a business profitable.  The same is true for marketing.  You have a marketing plan, you're spending money on public relations, advertising and collateral material.  It makes sense for you to know if the money spent on the tools that support your marketing is worth it.  In a marketing audit, QMG evaluates the entirety of your restaurant's marketing collateral, from menus to brochures and advertising, both quantitatively and qualitatively
  2. Restaurant Marketing: Positioning Positioning is an underleveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition (the cheaper choice, the higher quality choice, et cetera). Effective positioning involves incorporation of your Unique Selling Proposition (U.S.P.).