33. MILESTONES Advertising Start Date End Date Budget Marketing plan completion Rs.0 Billboard ad campaign #1 (Teaser) Billboard ad campaign #2 (Launch) Streamers (D.H.A) Total Advertising Budget Web Marketing Start Date End Date Budget Facebook Rs.0 Total Web Budget Rs,0 Print Media Start Date End Date Budget Dawn Newspaper Total Print Budget Totals
Everyone knows that a financial audit is very beneficial to keeping a business profitable. The same is true for marketing. You have a marketing plan, you're spending money on public relations, advertising and collateral material. It makes sense for you to know if the money spent on the tools that support your marketing is worth it. In a marketing audit, QMG evaluates the entirety of your restaurant's marketing collateral, from menus to brochures and advertising, both quantitatively and qualitatively
Restaurant Marketing: Positioning Positioning is an underleveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition (the cheaper choice, the higher quality choice, et cetera). Effective positioning involves incorporation of your Unique Selling Proposition (U.S.P.).