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Social Design SlideShare Fowa07

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Rashmi Sinha
Rashmi Sinha
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Make your app social: 10 lessons from SlideShare Rashmi Sinha www.slideshare.net
Presentations are hard to share ,[object Object],[object Object]
 
on slideshare... ,[object Object],[object Object],[object Object],[object Object]
What people share... Cartoons Sermons Mother’s day cards Love Songs Talk slides Images of women Paintings Standalone lectures Activism Lesson plans Movie reviews Humor
SlideShare as an object-based social network
Social networks as a graph ,[object Object],[object Object],[object Object],[object Object],1) I am linked to -> -> to you --->You are linked to her -> -> to her…
Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
10 lessons about social design
Forget the ipod!
Give up control This is messy!
Plant seeds, let people connect
emergent social architecture
1. Make system personally useful ,[object Object],[object Object],[object Object]
online editing is going to take a generation ,[object Object],[object Object]
2. Embed it in the social context ,[object Object],[object Object],[object Object],[object Object],[object Object]
what kind of social do you want to be? ,[object Object],[object Object],[object Object]
3. Privacy is social ,[object Object]
Indexed by Google (everyone/everywhere) Only me My friends My groups Public Private Only in place
Porous boundary between public & private ,[object Object],Privacy settings on Flickr
4. levels of participation ,[object Object],[object Object],[object Object],Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
5. Enable social navigation ,[object Object],[object Object],[object Object]
Popularity on SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric
diff strokes for diff folks ,[object Object],[object Object]
Wisdom of crowds ,[object Object],[object Object],[object Object],[object Object]
6. Get into a conversation with users ,[object Object],[object Object],[object Object]
7. The beta as the market probe ,[object Object],[object Object]
social sites as complex systems
7. Launch first , refine later ,[object Object],[object Object],[object Object]
8. Be agile ,[object Object],[object Object],[object Object]
[object Object],Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare Metrics Satisfaction
10. Most of all, allow for play
Finally ,[object Object],[object Object],[object Object],[object Object]

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