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Social Design SlideShare Fowa07

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Social Design SlideShare Fowa07

  1. 1. Make your app social: 10 lessons from SlideShare Rashmi Sinha www.slideshare.net
  2. 2. Presentations are hard to share <ul><li>Large-scale sharing like pictures/video </li></ul><ul><li>Office 2.0? </li></ul>
  3. 4. on slideshare... <ul><li>Users drive navigation (tags, popularity) </li></ul><ul><li>Embeds, RSS, simple urls </li></ul><ul><li>Slides as microcontent </li></ul><ul><li>Mash up slides with audio </li></ul>
  4. 5. What people share... Cartoons Sermons Mother’s day cards Love Songs Talk slides Images of women Paintings Standalone lectures Activism Lesson plans Movie reviews Humor
  5. 6. SlideShare as an object-based social network
  6. 7. Social networks as a graph <ul><li>How it works </li></ul><ul><li>People connect to each other </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>“ Are you my friend” awkwardness </li></ul>1) I am linked to -> -> to you --->You are linked to her -> -> to her…
  7. 8. Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him <ul><li>How it works </li></ul><ul><li>People share objects | watch others </li></ul><ul><li>Connections through objects </li></ul><ul><li>Social info streams: emergence of popular, interesting items </li></ul>
  8. 9. 10 lessons about social design
  9. 10. Forget the ipod!
  10. 11. Give up control This is messy!
  11. 12. Plant seeds, let people connect
  12. 13. emergent social architecture
  13. 14. 1. Make system personally useful <ul><ul><li>solve ONE problem well </li></ul></ul><ul><li>Don’t count on altruism </li></ul><ul><ul><li>thrive on people’s selfishness </li></ul></ul>
  14. 15. online editing is going to take a generation <ul><li>Om Malik </li></ul><ul><li>FOWA 07, Day One </li></ul>
  15. 16. 2. Embed it in the social context <ul><li>Individual contributions </li></ul><ul><ul><li>can be embedded, collected & mashed-up </li></ul></ul><ul><ul><li>Simple, guessable URLs for everything </li></ul></ul><ul><ul><li>Slideshows > by Events </li></ul></ul><ul><ul><li>Music > by Playlists </li></ul></ul>
  16. 17. what kind of social do you want to be? <ul><li>a social space or a widget? </li></ul><ul><li>own a piece of the social graph? </li></ul><ul><li>play in the facebook playground? </li></ul>
  17. 18. 3. Privacy is social <ul><li>Sharing is often in closed circles </li></ul>
  18. 19. Indexed by Google (everyone/everywhere) Only me My friends My groups Public Private Only in place
  19. 20. Porous boundary between public & private <ul><li>People will share for the right returns. Set defaults to public </li></ul>Privacy settings on Flickr
  20. 21. 4. levels of participation <ul><li>Everyone will not create! </li></ul><ul><ul><li>Implicit creation by consumption </li></ul></ul><ul><ul><li>Remixing - adding value to others’ content </li></ul></ul>Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
  21. 22. 5. Enable social navigation <ul><ul><li>Help people connect </li></ul></ul><ul><ul><li>Let them feel presence of others </li></ul></ul><ul><ul><li>ways to browse: tags, popularity, virality </li></ul></ul>
  22. 23. Popularity on SlideShare Keep it on your desktop Download Remember stuff, tell someone you like their stuff Favorite & tag Share with your friends Email Share on your blog Embed Watch it View Interact with others Comment Goal Metric
  23. 24. diff strokes for diff folks <ul><li>most viewed </li></ul><ul><li>most favorited & tagged </li></ul>
  24. 25. Wisdom of crowds <ul><li>Cognitive Diversity </li></ul><ul><li>Independence </li></ul><ul><li>Decentralization </li></ul><ul><li>Easy Aggregation </li></ul>
  25. 26. 6. Get into a conversation with users <ul><li>Answer emails personally </li></ul><ul><li>Monitor blogs, subscribe to RSS </li></ul><ul><li>Customer service as user research </li></ul>
  26. 27. 7. The beta as the market probe <ul><li>get feedback to the real thing </li></ul><ul><li>the risk of failure </li></ul>
  27. 28. social sites as complex systems
  28. 29. 7. Launch first , refine later <ul><li>Avoid analysis - paralysis </li></ul><ul><li>Look at best practices, take a guess </li></ul><ul><li>Put it out there. Respond. Refine. </li></ul>
  29. 30. 8. Be agile <ul><li>You don’t know the right answer </li></ul><ul><li>Fail fast to get to the right answer </li></ul><ul><li>Track metrics, adjust, change </li></ul>
  30. 31. <ul><li>Feedback email </li></ul>Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare Metrics Satisfaction
  31. 32. 10. Most of all, allow for play
  32. 33. Finally <ul><li>slides at </li></ul><ul><li>http://www.slideshare.net/group/future-of-web-applications </li></ul><ul><li>find me at </li></ul><ul><li>http://www.slideshare.net/rashmi </li></ul>

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