A snapshot of my social media capabilities that have been delivered. If you have any social media needs, I am the one for you!

1. RASHIDA KACHWALA
Passionate About Branding, Social Media &
Writing

2.  MBA (Communication Management (Advertising)) at SIMC, Pune (2012)
 Previous Employer : GroupM
 Last Position : Community Specialist
 Last Location : Mumbai, India
With a multilayered background in
communications, committed to exploring,
adapting and learning all things social, my
strength is my flair for expression (in most
forms).
I believe that brands need to tell more stories
and that challenges & failures help you
succeed.
BRAND “RASHIDA”

3. CAREERPATH
Education & Work
Experience

4. MY PORTFOLIO
Sample My Capabilities

5. COMMUNITY MANAGEMENT @GROUPM
 Pitch Presentations
 Insights & Analysis
 Brand Social Strategy
 Content : Strategy &
Development
 Report Creation & Way Forward
 Publishing & Moderation
 Client Interactions
 Influencer Engagement
 Online Reputation Management

6. 4 RTs
19.6k Impressions on
Twitter!
CONTENT & EFFECT (WOODLAND)
122,221
Channel Views on
YouTube
8,464 Likes
357 Shares
436 Comments

7. MAKING CONTENT WORK (AZVA)

8. ENGAGING FANS TO CREATE USER
GENERATED CONTENT (TWININGS INDIA)
 Tea Stories From Our Loving Patrons

9. CONVERSATION CALENDARS FOR BRANDS

10. CUSTOMIZED CONTENT FOR
GLOCALIZATION OF BRANDS (TITAN)

11. IDEATING, EXECUTING & DELIVERING
CAMPAIGNS (DOLBY INDIA)
24-June::
Virality:
5.24%
Reached:
12,160
11-June::
Virality:
4.26%
Reached:
13,584
20-June::
Virality:
3.74%
Reached:
9,436

12. ADDING VALUE TO BRANDS VIA
INFLUENCER ENGAGEMENT (SUGGESTED)
Celebrities
(Entertainment,
sports)
SMEs – Doctors,
Nutritionists, etc
Non SME
Twitter
influencers
Media
properties
Level 2 influencers: Mothers,
people who blog about food,
parenting, etc.
Your Brand
Here

13. PITCHING APPLICATIONS RELEVANT TO
THE BRAND (WHISPER)

14. THE LONG & THE SHORT OF IT
Copywriting Samples

15. NEWSLETTERS (ICICI)

16. BLOGS SAMPLES (PERSONAL)
 Blog talking about how short
sighted our lives have become
 A story around the Folk Artist
@Raghu_Dixit
 My two cents on current news
scenario and citizen journalism
 Sometimes its just about the
love for books and not judging
it by its cover
 Some seasons bring out the
emotions and then some more
 http://bit.ly/MyopicLives_Blog
 http://bit.ly/RaghuDixit_Blog
 http://bit.ly/CitizenNews_Blog
 http://bit.ly/BooksPeople_Blog
 http://bit.ly/MumbaiRains_Blog

17. BRAINSTORMING CREATIVE IDEAS

18. WRITING CONCEPT NOTES (SAMPLE)
SCRIPT FOR VIDEO (Online booking site)
 Type
2 D stick animation. The entire feel of the viral would be like a drawing with animated characters.
 Background Score
Ambient sound and some bit of popular Tamil film music.
 Rationale
This viral is based on the cult of Rajanikant. It is a spoof on how Rajani became a major film star from being a
mere bus conductor. He was living a life of a regular bus conductor, before something happened, some thing
that didn’t just change his life but changed the daily life of people. It changed people’s perception of booking
tickets for primarily long route bus journeys. Rajni just happened to be like a core in the entire process.
 Visual
A small bidi is cartwheeling down from the skies.
Birds chirp in the background (like they were flying by)…..

19. SKILL SET

20. WHO AM I?
Reach Out
Call : +1 (713) 280 8730
E-mail : Rashida48@Gmail.com
Know More About Me: www.linkedin.com/in/rashidakachwala/