1. Welcome
Case Analysis on Google vs.
Microsoft -Clash of the
Technology Titans.
Management Information
System (MIS 101)

2. Prepared for
Md. Monzur Morshed Bhuiya
Associate professor (Adjoin faculty)
Department of Business Administration
Prepared by
Papon Saha(2010-1-10-047)
Rashedul Amin(2010-2-10-134)
Md. Sazzad Mollah(2010-2-10-152)
Nazmul Hasan Akash(2010-1-10-223)
Md. Sazzad Hossain Khan(2009-1-10-199)

3. Questions
• Define and compare the business strategies and business models of
Google and Microsoft.
• Has the Internet taken over the PC desktop as the center of the
action? Why or why not?
• Why did Microsoft attempt to acquire Yahoo!? How did it affect its
business model? Do you believe this was a good move?
• What is the significance of Google Apps to Google’s future success?
• Would you use Google Apps instead of Microsoft Office applications
for computing tasks? Why or why not?
• Which company and business model do you believe will prevail in
this epic struggle? Justify your answer.

4. Google Business
Strategy and Model
Focused on the Internet and
the Web.
Popular Search Engine .
Online advertising services.
Provides inexpensive,
flexible web based service
and software tools.
 Offers cloud computing.

5. Microsoft Business Strategy
and Model
Focused on the desktop
computing
 Provides windows operating
system .
Office and business
orientated products.
Also provides internet based
products like MSN, Hotmail,
windows live net scrape etc.

6. Microsoft attempt to acquire Yahoo

7. Microsoft attempt to acquire Yahoo
 Yahoo! owns 13.8% of the Internet search market.
 Microsoft owns 17.7% of the Internet search market.
 A merger between Microsoft and Yahoo would give
the company 32.5% of the Internet search market
 Google currently owns 56.3% of the Internet search
market.
 95% of the computers use the Microsoft applications

8. The announced deal with Microsoft and
yahoo on 2007

9. My recommendation
17.7%, share Yahoo! has
been on a downward spiral
in the Internet search
market.
Buyer (Microsoft)+Target
(Yahoo!)=$44.6
Revenue from Microsoft +
Yahoo! = $4.74.
Revenue from Google =
$6.12
Difficult to integrate
Yahoo!’s culture.

10. Google
Broadband Internet
connections provides more
bandwidth for users.
Computing more and
more computing tasks.
Security Tool Warning.
Sending Anonymous Data
to Google.
Integrating Google
Desktop and the Google
Search Appliance or Google
Mini.

11. Microsoft
Feel comfortable to use
Internet on PC desktop
through Microsoft .
Users are familiar
with Microsoft products .
Windows Firewall
settings.
 Microsoft Security
Essentials.

12. The significance of
Google Apps
 Series of web based
application.
cheaper, simpler versions
of the application.
creating collaborative
Web sites tools.
The applications are
smaller.

13. Google Application
 G-mail
Google+(plus)
G-talk
Google Calendar
Google Docs and
spreadsheets .
Google Chrome

14. Google Apps instead of
Microsoft Office
applications
Price differentiation.
Access ability.

15. Google Apps instead of
Microsoft Office applications
Security:
Restriction of law:
Existence platform:

16. Recommendation about
Google VS Microsoft.
Microsoft: Develop
computer base technology
industry.
Google: Develop web base
technology industry.
Microsoft: Develop Internet
search capabilities.
Google: Developing internet
Apps.
Microsoft: Promoting their
own product through web.
Google: Web-based
advertising market.