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BUSINESS
MODEL CANVAS
RASHED
MOSLEM
Passionate Entrepreneur & Digital
Marketing Enthusiast
WHAT I HAVE DONE SO
FAR
‱ More than 5 failed ventures
‱ More than 5 jobs
‱ Admitted into 2 universities for
MBA and didn’t complete any of
them..
LET’S TALK
ABOUT MY
FAILED
PROJECTS


SYF Supports

Consultancy
SYF TALK
Research
Consultancy
Digital Content
Research
- 1000 plus contents
- 18 writers
- 15 clients
- 25 projects
BEFORE TRYING TO
PITCH YOUR IDEA TO
AN INVESTOR
DO A LEAN STARTUP
MODEL

LEAN STARTUP MODEL
Product brief RFP Feature
Specification
Feature
Lock
Prototype UAT
Market
Feedback
Final feature
Lock
MVPRun in the market
for 2 weeks – 3 weeksFinal
Launch
“You have got to start with the user
experience and work back toward
the technology. Not the other way
around”
Steve Jobs
HOW WE CAN ADDRESS
THIS

The Business Model Canvas is a
strategic management and
lean startup template for
developing new or
documenting existing business
models. It is a visual chart
with elements describing a
firm's or product's value
proposition, infrastructure,
customers, and finances.
Business
Model
Canvas

Why???
Helps to describe ideas
Helps to gamble with ideas
A way to create assumptions on the ideas
Find how concern parties could be disrupted
Superior way of strategizing
How to develop Business Canvas
Pre-Requisite for an Investment pitch
Market Research Identify business viability and
user acceptance of the product
Identify Revenue stream
PITCH DECK
What is the concept?
 What problem are you trying to solve
 How will you solve it? Solution?
PITCH DECK
(PORTION 2)
 Vision, objectives
 What’s your purpose?
 What do you want to achieve?
 Beliefs, values
 What’s important?
 Guide
 How do you get everyone on the same
page, moving in the same overall
direction?
 Motivate
 How do you motivate organization
members to achieve the goals?
INDUSTRY/
COMPETITOR ANALYSIS
‱ Overview of industry
‱ Size, growth rate
‱ Industry Structure
– Major groups competing in industry
‱ Who holds what market share?
‱ Barriers to entry
‱ Rivalry
‱ Who are your competitors?
‱ Are their product / service superior or inferior to
your product / service?
WHO IS YOUR
CUSTOMER?
‱ Target Customer
‱ Age / Spending ability
‱ Where are they located?
‱ What problem are they facing?
PRODUCT/SERVICE
 What is the product/service
 Main features or attributes
MARKET ANALYSIS
 Price
 How will you promote?
 How will you distribute?
 Who will sell it?
 How will you make first entry into the market?
COMPETITIVE ADVANTAGE
 How are you different from your competitors? Why is your product /
service better than them?
 What value are you adding?
OPERATIONS
 Where will you locate operations?
 What will you need to accomplish
your operating plan?
 Facilities
 Equipment
 People
 Supporting activities: quality
 What steps will you outsource?
 Relationships with value chain
participants
TEAM MEMBERS
 Who are they?
FINANCE
 Projection for 3 years
 How much money do you need?
 How will you utilize that money?
 Where will this money take you? Say today you are
startup, this fund will help you to become a self
sustainable business with profit or breakeven point

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Build Business Models with the Canvas

  • 2. RASHED MOSLEM Passionate Entrepreneur & Digital Marketing Enthusiast
  • 3. WHAT I HAVE DONE SO FAR ‱ More than 5 failed ventures ‱ More than 5 jobs ‱ Admitted into 2 universities for MBA and didn’t complete any of them..
  • 5.
  • 7. - 1000 plus contents - 18 writers - 15 clients - 25 projects
  • 8.
  • 9. BEFORE TRYING TO PITCH YOUR IDEA TO AN INVESTOR DO A LEAN STARTUP MODEL

  • 10. LEAN STARTUP MODEL Product brief RFP Feature Specification Feature Lock Prototype UAT Market Feedback Final feature Lock MVPRun in the market for 2 weeks – 3 weeksFinal Launch
  • 11. “You have got to start with the user experience and work back toward the technology. Not the other way around” Steve Jobs
  • 12. HOW WE CAN ADDRESS THIS

  • 13. The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. Business Model Canvas

  • 14. Why??? Helps to describe ideas Helps to gamble with ideas A way to create assumptions on the ideas Find how concern parties could be disrupted Superior way of strategizing
  • 15. How to develop Business Canvas
  • 16. Pre-Requisite for an Investment pitch Market Research Identify business viability and user acceptance of the product Identify Revenue stream
  • 17. PITCH DECK What is the concept?  What problem are you trying to solve  How will you solve it? Solution?
  • 18. PITCH DECK (PORTION 2)  Vision, objectives  What’s your purpose?  What do you want to achieve?  Beliefs, values  What’s important?  Guide  How do you get everyone on the same page, moving in the same overall direction?  Motivate  How do you motivate organization members to achieve the goals?
  • 19. INDUSTRY/ COMPETITOR ANALYSIS ‱ Overview of industry ‱ Size, growth rate ‱ Industry Structure – Major groups competing in industry ‱ Who holds what market share? ‱ Barriers to entry ‱ Rivalry ‱ Who are your competitors? ‱ Are their product / service superior or inferior to your product / service?
  • 20. WHO IS YOUR CUSTOMER? ‱ Target Customer ‱ Age / Spending ability ‱ Where are they located? ‱ What problem are they facing?
  • 21. PRODUCT/SERVICE  What is the product/service  Main features or attributes
  • 22. MARKET ANALYSIS  Price  How will you promote?  How will you distribute?  Who will sell it?  How will you make first entry into the market?
  • 23. COMPETITIVE ADVANTAGE  How are you different from your competitors? Why is your product / service better than them?  What value are you adding?
  • 24. OPERATIONS  Where will you locate operations?  What will you need to accomplish your operating plan?  Facilities  Equipment  People  Supporting activities: quality  What steps will you outsource?  Relationships with value chain participants
  • 26. FINANCE  Projection for 3 years  How much money do you need?  How will you utilize that money?  Where will this money take you? Say today you are startup, this fund will help you to become a self sustainable business with profit or breakeven point