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AIS Social Media Presentation
1. Social Media Presentation AIS Presentation John Coupland & Julie Anderson 18th May 2011 Turning contacts into contracts
2. John Coupland@networkerplus Over 25 years commercial & award winning expertise LinkedIn - Founder 3 groups, UK & International, managing 4 (Over 1000 members) Social Media Marketing (2 + 15 years E-business experience) E-business - Queen's Awards for Enterprise, Innovation (15 years experience) Professional networking - 2 Awards (10 years experience) Multi-channel marketing - 2 Retail Week Awards (12 years experience) Account Management - 4 BT Global Services 'Win of the Week' Awards (12 years experience) AIS Presentation Turning contacts into contracts
3. Our Social Media Activities LinkedIn: Connections/ Groups / Sharing Twitter: @networkerplus / @rapoffice Blogs: Tips & news Facebook: Personal & business page YouTube: QR Codes / Testimonials QuoteActions™ Visibility / Credibility / Profitability Engage, engage, engage! = VCP® AIS Presentation Turning contacts into contracts
4. ENGAGE E xtend your networking reach N urture new and existing business relationships G ain credibility by showing your expertise Accelerate your marketing – with a difference! Guage what your customers are saying about your business E ffectively use SM by using LinkedIn, Facebook, Twitter, Blogging & YouTube AIS Presentation Turning contacts into contracts
6. e-Sharing & e-Caring Examples: Sharing your expertise by engaging Ask people for advice and opinions Show you care by being proactive and following up .pdfs - LinkedIn, blog, website? Collaborate Emotional Selling Point ESP = Effective AIS Presentation Turning contacts into contracts