This document outlines the steps for iPhone developers to submit their apps to the Apple App Store. It explains that the App Store currently hosts over 1.2 million apps. Developers need to register for an Apple developer account to obtain a distribution certificate and provisioning profile. They then submit their app along with metadata like keywords, launch images, screenshots, and contact information. With over a million apps to compete with, following the proper submission process is important to get an app in front of potential users on the App Store.