Cognition Decision behaviour - Dr Adrian Banks
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A webinar led by Dr Adrian Banks of Surrey university, exploring cognition, decision making and behaviours. This session was aimed at learning and development professionals. To watch the webinar visit http://rapidbi.com/webinars/
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Cognition Decision behaviour - Dr Adrian Banks
- 1. Neuroscience Steady State Ready State: Cognition, Decision and Behaviour B h i CPD for L&D professionals #CIPDLRN © Dr Adrian Banks – 2013 RapidBI|CIPD
- 2. Mike Morrison RapidBI.com R idBI © Dr Adrian Banks – 2013 RapidBI|CIPD #CIPDLRN
- 3. Today's Speakers y p John McGurk Adviser: Learning and Talent Development CIPD Dr Adrian B k D Ad i Banks School of Psychology University of S U i it f Surrey © Dr Adrian Banks – 2013 RapidBI|CIPD #CIPDLRN
- 4. Q A Martin Couzins Type question here Editor Learnpatch.com Q&A Support
- 5. Neuroscience Steady State Ready State: Cognition, Decision and Behaviour Dr Adrian Banks University of Surrey University of Surrey © Dr Adrian Banks – 2013 RapidBI|CIPD
- 6. Making Good Choices Making Good Choices • In most situations we have a choice • What we decide to do determines where we end up • How do we make these d k h choices? • How can we make better How can we make better choices? © Dr Adrian Banks – 2013 RapidBI|CIPD
- 7. The History of Decision Making The History of Decision Making 0.5 { } 0.5 analytic pessimistic optimistic © Dr Adrian Banks – 2013 RapidBI|CIPD
- 8. Uncertain Choices Uncertain Choices 1. How likely is this to happen? 1 How likely is this to happen? expected utility = likelihood x benefit d ili lik lih d b fi 2. What are the benefits? Our assessment of both of these is O fb h f h i distorted, leading to systematic errors or biases e.g. • Certainty effect • Losses loom larger than gains disposition effect sunk cost effect k t ff t © Dr Adrian Banks – 2013 RapidBI|CIPD
- 9. Coping with Complexity Coping with Complexity Heuristics are simple strategies to manage complexity or reduce mental effort e.g. g satisficing Are you more likely to die of a Are you more likely to die of a shark attack or a falling aeroplane part? Are aeroplanes safer than cars? © Dr Adrian Banks – 2013 RapidBI|CIPD
- 10. Which US City has More Inhabitants? Which US City has More Inhabitants? San Diego Simple heuristics that are adapted to the environment can be very effective San Antonio S A t i © Dr Adrian Banks – 2013 RapidBI|CIPD
- 11. Expertise: 10,000 ish hours Expertise: 10,000‐ish hours • Experts have extensive domain knowledge • Stored in templates which are used to identify typical scenarios • Templates also allow more complex analysis of consequences • Acquired through deliberate practice © Dr Adrian Banks – 2013 RapidBI|CIPD
- 12. Telling Stories Telling Stories • Jurors fit the evidence into a story • But they also fill in the gaps to make the story coherent • With experience, this h h information may be valid • Without, it can lead to bias Without, it can lead to bias © Dr Adrian Banks – 2013 RapidBI|CIPD
- 13. In Two Minds In Two Minds • Should we rely on y intuitive heuristics or analytic reason? • We need both db h • Automatic cognitive processes cue up the processes cue up the key information p • Controlled processes organise it into meaningful stories © Dr Adrian Banks – 2013 RapidBI|CIPD
- 14. Out of Our Minds Out of Our Minds • Much cognition takes place outside our head • Our skill is not in making the decision, but in controlling the tools to decide for us the tools to decide for us • Default settings and constraints of tools can subtly influence the outcome © Dr Adrian Banks – 2013 RapidBI|CIPD
- 15. Decision Fatigue Decision Fatigue • Self control is a limited resource • Resisting biscuits now causes failures later • But look for performance l kf f decrement in the secondary tasks © Dr Adrian Banks – 2013 RapidBI|CIPD
- 16. Summary • We are story tellers and we decide based on We are story tellers and we decide based on our stories instead of just the facts • With experience, we know what stories to With experience, we know what stories to expect and we fill in the gaps accurately with automatic cognitive processes • Without experience, we should actively seek alternative stories • Only by practicing this deliberately and extensively will we improve © Dr Adrian Banks – 2013 RapidBI|CIPD
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