1. Raphael Koenig
03.23.2012
Final Presentation
Social Media Marketing Strategy

2. Table of content
• RaphgoestoCali (blogspot)
• facebook
• twitter
• Closing thoughts

3. RaphgoestoCali
http://raphgoestocali.blogspot.com/
• 3 posts (introduction, 2 homeworks)
• 0 comments, 24 visits, 2 followers
• Post that got the most views:
Homework No 2

4. RaphgoestoCali
http://raphgoestocali.blogspot.com/
• Interesting:
Share news, feelings and impression with friends
and others
• Most challenging part:
Keep up-to-date with new posts
(not only blogspot, but also wordpress)

5. RaphgoestoCali
http://raphgoestocali.blogspot.com/
• No use of blogs (blogspot and wordpress) in the
future!

6. facebook

7. facebook
• Very (most) powerful social network
• Biggest online target group for marketers
• Fast exchange of information
• New add-on to the marketing mix:
Sharing, liking, commenting posts build up a new
distribution and promotion system

8. facebook
• Changed perceptions:
▫ Try to be more carefully with information and
personal data

9. twitter
https://twitter.com/#!/raphko
• ID: raphko
• Companies: tegut…, Eintracht Frankfurt,
Coca-Cola, Carhartt, VW,
Alnatura, …
• Strengths: fast exchange on information
• Weaknesses: big advantages only for companies
and their marketing issues
Where is the advantage for „normal“
users?

10. Summary
• Social media up-dated conventional marketing
mixes
▫ Faster exchange of information
▫ New information distribution and promotion
accomplished by users
▫ Mobile communication devices inform marketers
where they can find customers
▫ Easy handling, less costs concerning marketing
strategies