2. ď§ Serial Entrepreneur
ď§ ISOCOR (NASDAQ: icor) & Network365/Valista (Intel)
ď§ Adjunct Professor of Entrepreneurial Studies
ď§ INSEAD, IE Business School, UCD, UCC
ď§ Innovation, Lean Startup, Leadership, Business Planning &
Fund Raising
ď§ Consultant
ď§ Clients include MSD, Alltech, Darley Flying Start,
MoneyMate, HP, ResMed âŚ
ď§ Accolades
ď§ Finalist Ernst & Young Entrepreneur of the Year
ď§ Tech Pioneer World Economic Forum
ď§ ISA Award for Outstanding Software Achievement
ď§ Blog: www.LeanDisruptor.com
RAOMAL PERERA
2
10. How Do You Finance A New Venture?
- Sine Qua Non
- Without which there is nothing!
How much money do I really need?
When must I have it?
What is the best funding I need?
What is the best source for it?
How do I go about securing it?
10
11. Looking for Investment
⢠What is the most important thing
that an investor looks at?
⢠What is he investing in?
YOU!
11
15. Master Your Weapons
15
⢠Yourself
⢠Business Model Canvas
⢠Your Pitches: Elevator Pitch, 2-page
Executive Summary, Slide Presentation
⢠Pitching Skills
⢠Financial Plan â do stress test your
assumptions
â Pricing
â Market
â Customers, Partners
⢠Term Sheets
15
17. The Investment Dance
17
$
Teaser,
Elevator
pitch
2 pager, PPT,
working
sessions with
partner, team
Terms
discussed
Your team
pitches to their
full partnership
Final DD,
legal docs
drafted
Your
GREAT
innovation
3-9 months
Invited
to office
Term sheet
issued
Invited
for
coffee
They visit
onsite, key
suppliers,
âŚ
Receive
them
onsite
Check
received
Now the
fun part
19. The Investment Dance
19
$
Teaser,
Elevator
pitch
2 pager, PPT,
working
sessions with
partner, team
Terms
discussed
Your team
pitches to their
full partnership
Final DD,
legal docs
drafted
Your
GREAT
innovation
3-9 months
Invited
to office
Term sheet
issued
Invited
for
coffee
They visit
onsite, key
suppliers,
âŚ
Receive
them
onsite
Check
received
Now the
fun part
19
21. MY FUND RAISING JOURNEY | @raomal 21
THREE FOUNDERS:
CEO (LEADER)
CTO (TECHNICAL GURU)
SALES & BUSINESS DEVELOPMENT
22. copyright Š 2002 Network365 Ltd. ⢠company confidential
2000
2002+
network365 history to-date
Network365 innovation
SMS
messaging
Mobile
top-up
Mobile
payments
Global
presence
First
transactional
system
using WAP
Global
network
compliance
Mobile
Wallet
technology
3G
Europeâs first
3G trial
First
transactional
MMS application
SMS time
management
Mobile
Lottery /
Mobile
Billing &
Rating
First loyalty
Program in
Japan/ePurse
Global Payments
agreement
Optimization
of content
eyeWitness
technology
22
23. copyright Š 2002 Network365 Ltd. ⢠company confidential
industry recognition
GSM Award Winner 2002
Best Wireless Application Developer Ernst & Young
Emerging Entrepreneur award
nomination
One of âEuropeâs
30 Hottest Tech Firmsâ 2001 &
2002
One of âEuropeâs
Top Ten Start upsâ Modezilla 50: The hot players
in wireless & I-mode
Ulster Bank/Irish Independent
Business Achievers 2002
finalist
'Tornado Insider 100â featuring
Europe's top 100 emerging
private tech companies 2002
23
24. Š 2005 Valista Ltd.www.valista.com
brand recognition
thought leadership
3rd Annual Mobiles Vietnam
2006, May 10th, Vietnam
Speaker: Gregg Marshall
ITU Telecoms World Event,
December, Hong Kong
Speaker: Raomal Perera (TBC)
Mobile Payments Asia 2006,
7-8 Sept, Bangkok, Thailand
Speaker: Raomal Perera
3rd Annual Mobiles Indonesia
July 5-6, Indonesia
Speaker: Gregg Marshall
CommunicAsia 2006,
June 20-23,
Singapore Exhibition
booth on Ireland stand
Off-Deck Mobile Content,
July 11-12, New York
Speaker: Craig McDonald
Exhibition booth
The 3rd Annual
Mobiles Indonesia
2006
Mobile Payments
Asia 2006
upcoming events: Valista is an invited speaker at many of the industryâs
leading events, recognized for its market expertise and leadership position
24
25. Š 2005 Valista Ltd.www.valista.com
brand recognition
key global awards
Best Mobile Application Developer,
GSMA Awards 2002 & 2004
Top 100 Global
Companies, 2004 & 2005
One of IDCâs Top 10 companies
to Watch, 2005
One of Tornado Insider's
Top 100 Companies, 2004
Top 100 Global Companies 2006
Valista Honored in âThe Steviesâ â
The International Business AwardsSM
25
26. Š 2004 Valista Ltd. confidential information.
value proposition
about Valista
for buyers
secure, easy payments
wherever I am,
however I pay
for sellers
efficient access to
customers and
subscribers 24 X 7
Valistaâs innovative e- and m-payment services are
fulfilling a strong demand for premium services by major
operators and ISPs in Europe, Asia and the Americas
150+ million users can
purchase using Valista
payments technology
1000+ digital and
real goods merchants
integrated
global service providers
monetize web and mobile
premium services
- higher ARPU
- service differentiation
- brand development
for service providers
26
27. Š 2004 Valista Ltd. confidential information.
ďź top up
my phone
ďź subscribe to a
newspaper
ďź book a flight
ďźdownload
a report
ďź book a hotel
ďźpay a bill
ďź cancel a check
ďź top-up kidâs
phones
ďź vote online
ďź top-up my phone
ďź download a
new game
ďź buy an MP3
ďź download
a voucher
ďź change my ringtone
ďź play the lottery
ďź check my
phone credit
12
6
39
1
2
4
57
8
10
11
on the move at home
at play at work
premium services for subscribers
about Valista
27
28. First Steps (Pre-Seed)
⢠Incorporated Company
âEQUAL split of the shares; 1/3 each
between the three founders.
⢠Unsecured overdraft of IE£60k
⢠Invested £7,501 each (Total of £22,503)
⢠Enterprise Ireland Feasibility Grant of IEP
ÂŁ15k
⢠Agreed that the founders will also
vest their shares over 48 months
28
29. Initial Cap Table
Founder 1 â 750,100 @ ÂŁ0.01
Founder 2 â 750,100 @ ÂŁ0.01
Founder 3 â 750,000 @ ÂŁ0.01
Valuation = ÂŁ22,503
(Transferred 50k shares to each of my
four children)
29
30. Value of Founderâs Share = IEP 22,503
Ownership = 100%
External Funding = IEP 22k
30
31. NEXT
Funding:
⢠Capitalised the Co. with IE£22k
⢠Bank Overdraft IE£60k
⢠EI (Gov) Feasibility Grant IE£15k
⢠First Customer â Carphone Warehouse IEÂŁ15K
⢠Did not draw a salary â but accrued it.
31
33. Angel Funding (Startup Funding)
⢠Build Product â Mobile Commerce Server
⢠Ask Andy De Mari (serial entrepreneur) to
join the Board as Chairman & Mentor
⢠Source Angel Financing ~ IE£1 million
⢠Get started on the PR campaign
33
34. Angel Types
Newbie: Easily seduced by the product and the story:
Strategy: Focus on the vision. Make him an advisor. Reciprocate his
love.
Thought Leader: look for deals in key markets, leveraging certain
trends
Strategy: Teach him something new about the market--share an insight.
Captain Diligence!: Team leader, gives your plan a virtual
colonoscopy
Strategy: Have a detailed business plan. Prepare to defend key metrics.
Follower: follows the lead of key influencers in the group
Strategy: Find out who the influencers are, skip the followers
Network Angel: Leverages multiple angel groups-even his deals
have deals
Strategy: Leverage his network to build a syndicate for your company 34
35. Angel Types
Darth Vader: Cynical, thinks of a million reasons to say
NO, negative influencer
Strategy: Avoid, counteract by gaining support of thought
leaders
Ego capitalist: Heâs cool, heâs hip, heâs made money as
a CEO and heâs figured out the formula--invest in what
made him $$ before.
Strategy: Wear a hoodie with his incubatorâs name on it
Mercenary: Feigns interest but is really looking to sell
you his services
Strategy: Use pepper spray
35
36. Mentor Capital
What angel investing can be all about...
⢠Individual mentor and investor
⢠Helps with an angel or VC round
⢠Joins your team and rolls up sleeves
⢠Finds early âŹ
⢠Helps you achieve milestones
⢠Introduces you to angels and VCs, when you are ready
How to find mentors:
⢠Network
⢠Ask your lawyer
⢠Go to angel pitch events
⢠Contact experts in your field who might be mentors
⢠Examine similar companies: who are their advisors?
36
37. Angel Funding Series A1
Series A1: 400,000 @ IE ÂŁ1.00
Total No. of Shares = 2,650,300
Valuation IE ÂŁ2.65 million
37
38. Angel Funding Series A2
Series A2: 724,700 @ IE ÂŁ1.75
Total No. of Shares = 3,375,000
Valuation just under IE ÂŁ6 million
TIP:
Mentors are great. Thereâs no reason not to give
someone a small success fee if they help you raise
money
38
40. Value of Founderâs Share = IEP 3.9m+
Ownership = 57.7%
External Funding = IEP 1.69m+
TIP:
Donât be held hostage by any Investor.
Make Sure Friends and Family understand the âRiskâ in
the investment.
40
41. N365: Close 1st Major Customer Deal
Closed first customer deal with Digifone (now
O2). Licence fee: > IEÂŁ80k + maintenance
41
42. N365: Built a Pipeline
Second Telco customer (HK-CSL)
at over 50% probability
42
43. Convertible Loan from VC
Received âŹ1.0m as a Convertible Loan from a
VC.
Loan to convert into shares at a discount of
10%
43
44. VC Psychology: The Fear / Greed Pendulum
Greed:
⢠Wanting to maximize fund returns
⢠Wanting to build the next big thing
Fear:
⢠Down round if company runs out of cash before
achieving milestones
⢠Loss of capital (and prestige)
⢠Loss of Limited Partner support for next fund
44
45. VC Funding
TIPS:
⢠Understand the economic and control terms
⢠Get to know the General Partners in the VC â They
matter and make the decisions
⢠The term sheet is critical. Whatâs in it usually
determines the final deal structure. Donât think of it
as a letter of intent. Think of it as a blue print for
future relationship with your investor.
⢠Liquidation preference is a critical term that is part
of most equity financing
⢠Move to close the deal quickly â From Term Sheet
to money in the bank - we did it in 10 days!
45
47. Reps & Warranties
⢠What is the true and complete state of
this company?
â Company registration
â Financial statements
â Business plan
â IP rights and other assets
â Liabilities
â Material contracts
â Litigation
47
48. Details of a Term Sheet
⢠Pre-Money and Post Money
⢠Liquidation Preference and
Participation
⢠Board of Directors
⢠Protective Provisions
⢠Drag Along
⢠Anti-Dilution
⢠Pay-to-Play
⢠Dividends
⢠Redemption Rights
⢠Conversion
ďź Vesting
ďź Employee Pool
ďź Information and
Registration Rights
ďź Right of First Refusal
ďź Voting Rights
ďź Restriction on Sales & Co-
Sales Agreement
ďź Founders Activities
ďź Indemnification &
Assignment
ďź Closing Conditions
ďź No Shop Agreement
48
49. Discount Rates
⢠Why so high
(typically 40% â
75%)?
â Compensation for
company building,
value add
â Illiquidity of the
shares
â As a proxy for
haircutting financial
projectionsSeed Start-up Expansion ExitMezzanine
Stages
JustifiableDiscountRate
Base ROR
Systematic Risk
49
50. A Good VC Pitch â What is the opportunity?
⢠Tells VCs what they need to know
⢠Is different from your customer sales
pitch
⢠Is about your business, not about your
product
⢠Is clear about what you do
⢠Excites VCs about the opportunity to
build a market leader
50
51. A Good VC Pitch â Deal with the Risks
⢠Deal honestly with your key risks:
⢠Product Risk: Does the product work & meet
customer needs?
⢠Market Risk: Is there a large ⏠market for this?
⢠Competitive Risk: Is this the best company in this
space?
⢠Management Risk: Is this the right management
team to execute and build this business?
⢠Liquidity Risk: Can VCs exit (within the timeframe
of the fund) and return ⏠to investors?
51
52. What You Say â What the VC Hears
⢠We are three years ahead of the market
â OK, call me in two years when customers need
you, if you havenât run out of money waiting for
the market to emerge.
⢠The big guys donât have a clue
â Great. They wonât partner with you, either.
⢠Our model is conservative and only assumes
we get 1% of the market.
â Why 1%? Your model is faith-based, not fact-
based.
⢠We are the next Instagram.
â Please donât skip your meds. 52
53. WHAT YOU SAY â WHAT THE VC HEARS
⢠We are Groupon for restaurants, eventsâŚ.
â You and 10,000 others⌠most of whom will fail
⢠We are destined to win because our product is
so compelling.
â And youâll be outclassed by folks with better
marketing
⢠Exit strategy? As the next big thing, weâll IPO
for sure.
â But 95% of exits are M&A.
⢠We have no competition.
â You have no market⌠OR...
â Really? We met two competitors last month 53
54. VC Funding Series B
⢠âŹ15m
⢠Pre money valuation âŹ30m
â Dropped from âŹ38m due to dot com crash
⢠Price per share âŹ6.1418
â Dropped from âŹ7.54491
⢠Employee Option Pool (20%)
⢠2 Investor Directors
⢠Legal fees capped at £25k
⢠Weighted average anti-dilution
⢠Liquidation Preference etcâŚ
54
55. Value of Founderâs Share = IEP 13.8m+
Ownership = 30.6%
External Funding = IEP 16.69m+
TIP
Understand the economic and control terms
55
56. VC Funding Series C
⢠âŹ10m
⢠Pre money valuation âŹ21m
⢠C convertible preferred shares @ âŹ2.801 per share
⢠Employee Option Pool (20%)
⢠3 Investor Directors
⢠Keyman insurance for Raomal Perera & Denis
Hennessy
⢠Legal fees capped at £50k
56
57. Moving to the US
⢠Consider buying a US product firm to establish a
beach-head
⢠Choose US geography based on proximity to
customers and relevant capital
⢠Keep engineering in a lower-cost region outside of
US
⢠You donât need to hire an American to run your
operation but your US head should have US
experience, especially sales & business
development
⢠Leverage existing multinational customers
/partners 57
58. Acquisition Series C-1
⢠âŹ11m
⢠Acquired iPIN
⢠Entry into the US market
⢠Create clear market leader
⢠Build strength against new competitors
⢠Accelerate growth and profitability
58
59. Stage Pre-Money/ Post-Money Valuation Distribution of Equity Ownership
Seed Pre-money Investment Post-
money
Team Angel VC1 VC2 VC3 VC4 VC5
âŹ0 âŹ22,5k âŹ22.5k 100%
Series A Pre-money Investment Post-
money
Team Angel VC1 VC2 VC3 VC4 VC5
âŹ2.9m âŹ0.5m âŹ3.4m 89.7% 10.3%
âŹ4.3m âŹ1.6m âŹ5.9m 71.1% 17.9% 9%
Series B Pre-money Investment Post-
money
Team Angel VC1 VC2 VC3 VC4 VC5
âŹ30 âŹ15m âŹ45 49.7% 12.1% 15% 16.2% 4% 3%
Series C Pre-money Investment Post-
money
Team Angel VC1 VC2 VC3 VC4 VC5
âŹ22.5m âŹ10m âŹ32.5m 29.9% 5.4% 20.3% 19.5% 2.9% 2.9% 19.1%
Network365 â Multiple Funding Rounds
59
61. The Key to Getting Funded
⢠Has a credible CEO /founders with relevant market
experience for this business
⢠Has traction & proof points (customers)
⢠Is strongly differentiated from the competitors
⢠Has a well conceived business model
â Financials are supported by business assumptions
â Company is metrics and milestone driven
â CEO/team knows what it takes to get sustainable growth
â Is capital efficient
â The economics seem to make sense
â The team lives their model
⢠Is solving a problem that matters and captures the
investors imagination
61
62. Courses I Teach at INSEAD
2016J
P3 â Entrepreneurial Field Studies EFS
(FBL)
P4 â Business Planning Workshop â Lean
Approach BPW (FBL)
2016D
P3 â Entrepreneurial Field Studies EFS
(SIN)
P4 â Business Planning Workshop â Lean
Approach BPW (FBL) 62
65. Elevator Pitch Vs 2 Pager
⢠Elevator Pitch
â 60 seconds/ 3 minutes
â Goal: pursuit
â Killer idea
- Real pain/best product
â Verbal
â Immediate & simple
â Next step: Send me
more info.
ďź 2 Pager
ď§ 10 minutes
ď§ Goal: hook
ď§ Killer plan
- Real pain/best plan
(product and so much
more)
ď§ Written
ď§ Nuanced with
details
ď§ Next step: Can you
come in? 65
66. Perfect Pitch Outline
ďźThe Investment Opportunity (Elevator Pitch: the wow!)
ďźCompany Overview (Who are you?)
ďźOur Opportunity / Business Problem (So what?)
ďźOur Unique Solution (What, exactly, do you do?)
ďźUnderlying Technology (How do you do it?)
ďźBusiness Model (How do you make money?)
ďźTarget Market (Who writes the check?)
ďźCompetitive Landscape (Whom do you win against?)
ďźGo to Market Strategy (Unfair competitive advantage?)
ďźFinancials (Succeed: how big can you get and at what cost?)
ďźMilestones / Uses of Capital (Youâll succeedâŚ. by when?)
ďźTeam (On whom are the investors betting on?)
ďźSummary: Reasons to Invest (Restate elevator pitch)
66
67. Elevator Pitch (The WOW)
What Investors Want to See
⢠Large Market Opportunity
⢠Unique, compelling
solution validated by early
customers
⢠Unfair market advantage
⢠Right team for this
opportunity
⢠Multiple exits yielding
venture-scale returns
Common Mistakes
ďź What is this all about
ďź Poor pacing
ďź Lack of impact
ďź Unsubstantiated claims
Smart Strategy
ďź Get us excited!
ďź Borrow credibility from
customers and partners
ďź Be confident, crisp,
credible & compelling
67
68. Company Overview (Who Are You?)
What Investors Want to Know
⢠What do you do?
⢠How old is the firm? Key
milestones achieved?
⢠Customers & Partners?
⢠Your financing history?
⢠Who are your advisors?
⢠Anyone of note on your
Board?
⢠What is the investment
opportunity for me?
⢠Tell me about this round
Common Mistakes
ďź Lack of clarity about what
you do
ďź Put the âWOWâ up front
ďź Bermuda Triangle #1
Smart Strategy
ďź Emphasize relevant
experience
ďź Borrow credibility from
customers and partners
ďź Bootstrap to first
milestone
68
69. Business Problem (Is This A Compelling Problem?)
What Investors Want to
Know
⢠What market?
⢠What customer?
⢠Pain?
⢠Market forces?
⢠Whatâs wrong with the
existing solutions?
⢠Is the pain serious enough
to create an opportunity
for a startup?
Common Mistakes
ďź A nice to have but
not a must have
ďź Techno-idealism
Smart Strategy
ďź Customer design
partners
ďź Customer Advisory
Board
69
70. Unique Solution
(Is This Compelling For Customers?)
What Investors Want to KNOW
⢠What exactly is the
product/service that
customers buy?
⢠Your value proposition
⢠Did customers help define
the product?
⢠Broadly applicable or a one-
off?
⢠Price? A âwhole productâ
solution?
⢠Do you have reference
account proof points? ROI?
Common Mistakes
ďź No clear business
benefit or ROI
ďź Faith-based design
ďź A consulting business
Smart Strategy
ďź Design partner
ďź Customer advisory
board
ďź External market
validation / research 70
71. Underlying Technology (Is this Hard to do?)
What Investors Want to
Know
⢠Does it work?
⢠What is the secret sauce?
⢠How hard is it to
productise?
⢠Is the product finished? Is
this the release we are
betting on?
⢠Are the most important
elements patent-
protected? Worldwide
patent?
Common Mistakes
ďź Too much detail for non-
specialist investors
ďź Too much customisation
needed to scale
ďź Bermuda Triangle #2
Smart Strategy
ďź Simple diagram showing
how this fits into the
customerâs environment
71
72. Business Model (How do you make money?)
What Investors Want to
Know
⢠Who pays you?
Customers? Partners?
Advertisers?
⢠What is your customer or
partner acquisition model?
⢠Revenue Cycle?
⢠Pricing model?
⢠Customer acquisition
cost?
Common Mistakes
ďź Confusing a product
plan with a business
plan?
ďź Underestimating
customer acquisition
cost
Smart Strategy
ďź Use a peer company
model
ďź Show a credible sales
pipeline
72
73. Target Market (Is This A Large Market?)
What Investors Want to
Know
⢠What is the market we are
betting on?
⢠How big is the market
today? Tomorrow?
⢠CAGR
⢠Underlying market forces
driving this growth?
⢠What is your market share
at break even?
Common Mistakes
ďź Market is too small
ďź Anemic growth
ďź Lack of focus â you are
pursuing too many market
markets or niches
ďź Uncritical reliance on
market analysts
ďź 1% fallacy
Smart Strategy
ďź Credible, bottoms-up data
backed up with your
pipeline
73
74. Competitive Landscape (Are you meaningfully ahead?)
What Investors Want to Know
⢠Who are your primary
competitors?
⢠What do you do better than
anyone else?
⢠Are the differentiators you
highlight really important to
customers?
⢠Are these advantages
sustainable?
⢠Where are you vulnerable?
⢠What is your Gorilla
strategy?
Common Mistakes
ďź âWe have no competitionâ
ďź Dis (mis)sing the
competition
ďź Narcissism of small
differences
ďź Focus on features more
than benefits
Smart Strategy
ďź 3rd party reviews &
customer references
ďź Differentiate on business
attributes, not just
technology
74
75. Goâto-market Strategy (Can You Build The Business?)
What Investors Want to
Know
⢠Your unfair business
advantage?
⢠Can you sell efficiently?
⢠What is your world
domination strategy?
⢠How much sales visibility
do you have for this year
& next year? Really?
⢠What partners do you
need to âownâ the market?
Common Mistakes
ďź âOur technology is so
much better than the
competitionâ
ďź âIf we build it, they will
comeâ
ďź A science project, not a
business
Smart Strategy
ďź Have a go-to-market
partner ⌠but donât bet
the farm on him
ďź Show a credible sales
pipeline
75
76. Financials (How Capital Efficient Are You?)
What Investors Want to
Know
⢠Customer acquisition cost
⢠2-3 year P&L
⢠Burn (monthly cash use)
⢠Snapshot at break-even:
â # of customers
â Revenue
â Market share
â Employees
â MRR & Churn
â Cash used/cash in bank
⢠Can you get to break-even
with reasonable capital?
Common Mistakes
ďź Donât understand what an
investor want to see
ďź Hockey-stick growth or
anemic growth
ďź Unrealistically low capital
needs
ďź Build a model for investors
rather than run the company
Smart Strategy
Integrate key metrics and
financials
Backup financial slides
Have a spreadsheet model
Use peer comparisons
76
77. Metrics, Milestomes & Uses Of Capital (What Has To
Happen For A Successful Next Round?)
What Investors Want to Know
⢠Do you live your model? Is
management metrics-
driven?
⢠Milestones & metrics
â Cashflow
â Product milestones
â Team milestones
â Customers (âŹâŹ and logos)
â Partnership milestones
â Financial (break-even) metrics
â Operational metrics
â Exit metrics for this market
⢠Risk of running out of cash before
reaching milestones
⢠How will capital be used?
Common Mistakes
ďź No real business plan
ďź Vague metrics
ďź High risk milestones
ďź Viewing your model as an
exercise for the investor
rather than managing your
company
ďź âNumbers? Go ask my
CFOâ
Smart Strategy
ďź Identify realistic peer
companies to explain and
benchmark your business 77
78. Team (This Is The Biggest Bet The Investors Make)
What Investors Want to Know
⢠Person, title, experience
⢠What have you done that is
relevant to this business?
⢠Have you worked together
as a team before?
⢠Have you made investors
âŹâŹ?
⢠Does anyone know this
business âin their bonesâ?
⢠Who are you missing?
Hiring plans?
⢠Can investors help build out
the team?
Common Mistakes
ďź A âjailhouseâ- âtime-
servedâ resume
ďź Experience is irrelevant
for this business
ďź Focus on where you
went to college
Smart Strategy
ďź Map your teamâs skills
to the skills needed to
build THIS business
78
79. The Dream Team
⢠Made ⏠for investors
⢠Built marquee companies
⢠Has startup experience
⢠Worked together before
⢠Developed world class products
⢠Dealt well with adversity; turned around company
from under performer to high impact winner
⢠Managed positive M&A or IPO exits
⢠Has an excellent contact network in this market
⢠Hires well
79
80. Pitching
PITCH KILLERS
⢠Donât know your
audience
⢠Opening with team bios
⢠Slide abuse
⢠No hook/No power
⢠Monotone/lecturing with
many people
⢠Not prepared for Q&A
⢠Bullshitting (thereâs no
way this can fail)
⢠Weak closing
KILLER PITCHES
ďźKnow your audience
ďźOpening with The Promise
ďźKawasakiâs 10/20/30 rule
ďźDriving home the need
ďźAthletic presentation by 1
person
ďźPrepared for Q&A
ďźCredibility (these are the
risk, we mitigate them by..)
ďźKiller closing
80
82. Why is an Elevator Pitch so Important?
⢠Iâm bootstrapping my business â I donât
need any funds â Why do I need an
elevator pitch?
⢠An elevator pitch will help you figure out
whatâs at the core of your business.
82
83. Six Questions you must answer with
your Elevator Pitch
Start with a HOOK
1.What is your product or service?
2.Who is your market?
3.What is your revenue model?
4.Who is behind the company?
5.Who is your competition?
6.What is your competitive advantage?
End with an Ask 83
84. Sample Elevator Pitch
Ring tones are just the tip of the ice berg. Soon,
Mobile Network Operators will have access to a very
large revenue stream as a result of creating a 3G
Network. Network365 provide a payment platform for
value added services and products that can be either
directly integrated to the Billing system of providing
several channels to receive payment for these
additional services.
IDC estimates that the market for Internet Commerce
Applications is at $1.7B and expects it to top $13B by
2003.
Network365 will charge a license fee and a usage fee
to the Operators. We will also provide a âmanaged
servicesâ. 84
85. Sample Elevator Pitch
Our team has the experience of building scalable
software platforms and has the experience of selling
to telecos. The CEO is was the co-founder of
ISOCOR, which was listed on NASDAQ and
delivered the second highest return to the lead
investorâs fund.
Our competitors are Qpass & i-Pin two companies in
the US also building payment platforms for mobile
operators.
85
86. Sample Elevator Pitch
Our differentiator will be our ability to penetrate
the Japanese market which is the most
advanced market for value added services.
We are anticipating $2million this round to be
used for employee building, increased office
space, entry into Japanese market.
We have a compelling two page executive
summary that I would like to send you. Can I
get your address? 86
87. Take a few minutes to write down your
Elevator Pitch
⢠HOOK
⢠What is your product or service?
⢠Who is your market?
⢠What is your revenue model?
⢠Who is behind the company?
⢠Who is your competition?
⢠What is your competitive advantage?
⢠ASK
87