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How can you get into the volume game of SaaS?
             Divakar Jandhyala,
              CEO, eVapt Inc.




                Copyright © 2008 | eVapt, Inc.
SaaS Customers



                                                                                        Bill

                      Contract


 Sales Person
                                       SaaS Provider Application


                                       Customer Data                 Services




                CFO

                                                        Operations
Cost




                                  Contract
                                 Management              Contract             Billing
                                                       Compliance




          Time                               Copyright © 2008 | eVapt, Inc.
Operational Pains for SaaS Vendors
• Unable to charge customers based on usage
  because of insufficient usage-data
• Higher costs for manual contract management,
  contract compliance & billing
• Inability to support flexible pricing and billing models
• Difficulty integrating point solutions for operational
  efficiency
• Diversion of R&D attention from “core” development
  activities
                      Copyright © 2008 | eVapt, Inc.
How do Telecom Companies Sell Services?




              Copyright © 2008 | eVapt, Inc.
SaaS Example




 Copyright © 2008 | eVapt, Inc.
Operational Support Systems to the Rescue

SaaS Application       SaaS Application        SaaS Application        SaaS Application   SaaS Application




                        Sales Contract                                      Contract
 SaaS Catalog            Management             Usage Tracking             Compliance         Billing




                      Operations Service Manager — Usage Data Model



                       Access Control
     CRM                 & Security            Order Fulfillment           Monitoring       Call Center


                                          Support Systems and Services




                                   SaaS Provider Infrastructure


                                          Copyright © 2008 | eVapt, Inc.
Take away
• Understanding customer usage is more important
  for a SaaS provider compared to ISV.
• Usage-based pricing / selling is a must for SaaS
• Don’t venture into the pay-as-you-go model without
  efficient backend operations




                    Copyright © 2008 | eVapt, Inc.
The eVapt Solution
  Our Solution:
  eVapt provides the only on-demand metering solution that meets
  the needs of SaaS providers seeking to accelerate their revenues
  and reach optimal operational efficiency. eVapt's solution
  integrates painlessly with SaaS offerings, thus enabling SaaS
  providers to focus on their core competency.

  Contact Info:
  Divakar Jandhyala
  CEO, eVapt
  512-751-1182
  djandhya@evapt.com



                        Copyright © 2008 | eVapt, Inc.

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How to get into the SaaS volume game?

  • 1. How can you get into the volume game of SaaS? Divakar Jandhyala, CEO, eVapt Inc. Copyright © 2008 | eVapt, Inc.
  • 2. SaaS Customers Bill Contract Sales Person SaaS Provider Application Customer Data Services CFO Operations Cost Contract Management Contract Billing Compliance Time Copyright © 2008 | eVapt, Inc.
  • 3. Operational Pains for SaaS Vendors • Unable to charge customers based on usage because of insufficient usage-data • Higher costs for manual contract management, contract compliance & billing • Inability to support flexible pricing and billing models • Difficulty integrating point solutions for operational efficiency • Diversion of R&D attention from “core” development activities Copyright © 2008 | eVapt, Inc.
  • 4. How do Telecom Companies Sell Services? Copyright © 2008 | eVapt, Inc.
  • 5. SaaS Example Copyright © 2008 | eVapt, Inc.
  • 6. Operational Support Systems to the Rescue SaaS Application SaaS Application SaaS Application SaaS Application SaaS Application Sales Contract Contract SaaS Catalog Management Usage Tracking Compliance Billing Operations Service Manager — Usage Data Model Access Control CRM & Security Order Fulfillment Monitoring Call Center Support Systems and Services SaaS Provider Infrastructure Copyright © 2008 | eVapt, Inc.
  • 7. Take away • Understanding customer usage is more important for a SaaS provider compared to ISV. • Usage-based pricing / selling is a must for SaaS • Don’t venture into the pay-as-you-go model without efficient backend operations Copyright © 2008 | eVapt, Inc.
  • 8. The eVapt Solution Our Solution: eVapt provides the only on-demand metering solution that meets the needs of SaaS providers seeking to accelerate their revenues and reach optimal operational efficiency. eVapt's solution integrates painlessly with SaaS offerings, thus enabling SaaS providers to focus on their core competency. Contact Info: Divakar Jandhyala CEO, eVapt 512-751-1182 djandhya@evapt.com Copyright © 2008 | eVapt, Inc.