McDonald's is facing issues from foreign currency fluctuations that are deteriorating their service and causing problems globally. Weak economic circumstances are requiring additional investments to remain profitable and competitive in markets, but incurring high costs. Determining the appropriate investment levels to inject into different markets may impact profitability. While McDonald's has strengths like quality control and human resources, it is seen by some as promoting junk food. Opportunities exist in offering more variety and innovative products in their growing number of global outlets. However, changing consumer trends toward healthier eating and regulatory agencies focusing on health impacts of junk food present threats.

1. Case on Mc Donald's cross
cultural marketing
By : RANJANI

2. Products

3. Promotions

4. Main issue
Foreign currency
fluctuations leading to
deterioration of their
service and causing
problems at global level .

5. Related issues
Weak economic circumstances
Need additional investments to remain in the
market
Incurring high cost
Company will have a difficult time establishing
the appropriate level of investment to inject
and may not be profitable always.

6. Swot analysis
Strengths
 strict Quality control
methods.
Human resource
Delivery and walk in orders
within 90 seconds

7. weakness
Mc Donalds products as junk food.

8. Opportunities
More variety of products
with innovation
More and more outlets
all over the globe
specially in India where
different cultures exits.
Changing trends in eating
habits towards healthier
eating.

9. Threats
 Main issue
 Changing trends in
eating habits towards
healthier eating.
 Agencies like food
standard agency and
department of health
specially concern about
people for junk foods.

10. Time for …
…Question and answers …
Critically examine as how became an
epitome of a mix of standardization of its
market offerings and cross cultural
marketing?

11. In the light of the Mc Donald's success story,
examine the concept of “think global act
local” as a successful principle of global
marketing strategy?

12. Examine how Mc Donald’s has dramatically
managed its marketing mix as part of its
international marketing strategy?

13. Thank you