http://www.marketingtwins.com Understanding Yelp!, CitySearch, Insider Pages, Merchant Circle, Yahoo Local and reviews you see next to Google Maps. Find out what to do when (not if) you get a NEGATIVE consumer review on one of these sites. Also, learn the impact these reviews play on the increasingly popular idea of mobile or social search.

1. What Can You Do About Online Reviews? presented by Randy & Donny Vaughn MarketingTwins.com

6. Sample Review

7. Sample Review

8. "Can't I Just Ignore Them?" Ignorance may be bliss, but it can also lead to a HUGE MISS!

10. Your Reputation is At Stake! "The time to build an audience is before you need it. You need people for whom you add value, a small army of followers who can help you when you need it." (M. Hyatt)

12. Negative Reviews: What Can You Do?

14. Negative Reviews: How Will You Respond? Ignore it - pretend it's no big deal

15. Negative Reviews: How Will You Respond? Track down the reviewer and make 'em pay! . . . but is it worth the risk of your reputation?

16. Negative Reviews: How Will You Respond? Listen well and make changes

17. Negative Reviews: How Will You Respond? Report a terribly malicious review to the owners of the site . . . expect little!

18. Negative Reviews: How Will You Respond? Respond to the facts . . . tactfully and professionally

19. Negative Reviews: How Will You Respond? Make conversion the goal! now!

20. Negative Reviews: How Will You Respond? TIME BOMB: Simmer before you respond NEW CUSTOMER: Respond quickly LONG-TIMER: Respond personally

21. Negative Reviews: How Will You Respond? Admit that you failed their expectations . . . but without the "but"!

22. Negative Reviews: How Will You Respond? Let 'em go . . . some customers are not worth it!

23. BE PROACTIVE! BE PREPARED!

25. The best way to bury bad press is to flood the conversation with great press!

26. GET POSITIVE REVIEWS!