2. MEET A LOCAL SEO CLIENT
A well respected franchised Real Estate Broker located in
Georgia wanted to escalate their keyword rankings and
website traffic to generate new online sale opportunities.
While they had a good presence in Google’s search results
they wanted to increase their online exposure and go from
good to GREAT.
THEY WANTED TO “INCREASE ONLINE SALE OPPORTUNITIES.”

3. THE LOCAL SEO
STRATEGY
CALCULATED PROVEN OPTIMIAL
IMPLEMENTATION
STRATEGY TECHNIQUES RESULTS
THEIR GOALS WERE STRAIGHT-FORWARD.
Improve keyword rankings on Google and other search engines for carefully chosen phrases to surge brand
awareness, website traffic, leads and thus increased sale opportunities.
WHAT WE DID.
Randi Thornton analysed and studied the existing online optimization efforts as well as their online competitors.
These findings lead to a comprehensive local SEO strategy which was implemented using proven search engine
optimization techniques for optimal results.

4. HOW WE DID IT
ON-SITE SEO OFF-SITE SEO
MONITORING
The website was studied from a Ranking factors that influence
SEO perspective. All positive and search rankings from social Every implemented strategic
negative issues that could effect media platforms, authoritative tactic was monitored and tracked
our local SEO campaign were online mentions & other off-site for optimal results while new
corrected or enhanced. SEO factors were addressed. opportunities were discovered.

5. THE LOCAL
SEO
RESULTS…

6. INDEXED WEB PAGES
NEW INDEXED
RESULTS NEW WEB PAGES LISTED ON GOOGLE
PAGES =
INCREASED WEB
EXPOSURE.
2,700
3,300
600 NEW INDEXED
OLD NEW
WEB PAGES
Actual results as of the date of this publication.

7. KEYWORD RANKINGS
60
RESULTS PAGE 1
50
40 ON GOOGLE
30 6 NEW TARGETED
20 OLD Ranking KEYWORDS HIT PAGE
10 1 ON GOOGLE.
NEW Ranking
- A SUBSTAINTIAL
DEFEATE for highly
competitive
keywords.
Actual results as of the date of this publication.

8. WEBSITE VISITOR
RESULTS
INCREASED WEBSITE TRAFFIC
5,605 2,356
PREVIOUS # OF WEBSITE VISITORS
2,104
9,248 1,823
# OF NEW WEBSITE VISITORS 1,547
1,418
1,532
1,444
1,346
39.4%
1,283
1,183
NEW WEB VISITORS
Actual results compared to the previous year.
April May June July Aug

9. SEARCH ENGINE TRAFFIC
RESULTS
GOOGLE TRAFFIC BING ORGANIC YAHOO TRAFFIC AOL TRAFFIC
The number of website The number of website The number of website The number of website
visitors increased 120.9% visitors increased 58.59% visitors increased 31.55% visitors increased
from organic listings in from organic search from organic search 151.52% from organic
Google. listings on Bing. listings on Yahoo. search listings on AOL.
Actual results from Google analytics. April 11, 2012 to Sept 18, 2012 compared to April 11, 2011 to Sept 18, 2011

10. CALCULATING LOCAL SEO
RESULTS
Page 1 rankings Amplified keyword
on Google for More online Website traffic rankings, brand
targeted keyword searchers looking increased by nearly awareness & website
phrases. for their 40%. traffic dramatically
services, found increased sale
KEYWORDS them. WEB opportunities.
BRAND TRAFFIC SALES
AWARENESS

11. IS LOCAL SEO FINANCIALLY SMART FOR
YOUR BUSINESS?
FIND OUT! WANT TO CONNECT?
WEBSITE TWITTER
@seogoogleguru
SEOGoogleGuru.com
TELEPHONE FACEBOOK
facebook.com/seogoogleguru
(612) 414-2541
LINKEDIN
EMAIL linkedin.com/company/
randi@seogoogleguru.com seogoogleguru-com
LOCAL SEO I love my online connections.
GURU
Randi Thornton Stay connected for the latest and
best of local SEO.
Important Note: I only accept one local SEO client per industry, per area.