Rand Fishkin's presentation on Inbound Marketing's connectedness, illustrating how content, search, social and conversion optimization all must work together in harmony to achieve great results.
65. Users: 50mm 750mm 200mm 120mm 10mm Users: 14mm Millions 14mm 6.5mm And Social Appears to Be Fragmenting into Multiple Large Communities (and thousands of small ones)
83. #1: Data as Content Marketing Tons of great examples via Kelly Ford’s blog post: http://kellynford.com/2011/09/27/marketing-your-startup-with-a-steady-drumbeat-of-data/
84. #1: Data as Content Marketing While Kelly shows lots of good ways to use your growth/financial/metrics data, I also love using user/habit/trend data like http://blog.last.fm/2010/12/16/the-data-behind-best-of-2010
85. #2: Video Content + SERP Visuals For a brief time, SEOmoz held the top 3 spots for “learn seo,” and the video result in position #3 actually earned more traffic/clicks than the top 2 combined.
86. #2: Video Content + SERP Visuals Getting a video snippet simply requires embedding a video on the page (though standard YOUTube embeds don’t work) and submitting a video XML sitemap file. We use http://wistia.com which is awesome for this.
87. #3: Thought Leadership + Rel=Author Who needs to rank #1 when you can earn better traffic than the top ranking sites w/ a photo?!
88. #4: Social Networks for Personalized Rankings Last year, Google used Facebook, Friendfeed, Twitter, Quora and several other social networks to show connected content. Today, it’s nearly impossible to find something socially annotated that’s not through Google+
89. #4: Social Networks for Personalized Rankings More on this: http://www.seomoz.org/blog/social-annotations-in-search-now-your-social-network-rankingsYou can see your socially connected data via http://www.google.com/s2/search/social?hl=en#socialcontent
90. #4: Social Networks for Personalized Rankings Create Share-Worthy Content Win the Internet Share Socially More Searchers Biased to Seeing Your Stuff Earn Rankings Boost Network Amplification Grows Reach Get Natural Links through Visibility Earn More Social Followers Growing your social network and sharing socially creates a virtuous cycle of marketing/influence.
91. #5: Link Building w/ Your Social Followers Tactic via Wil Reynolds of SEER Interactive: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/
92. #5: Link Building w/ Your Social Followers You can use Klout or Followerwonk scores (or just follower counts) to order the results
93. #5: Link Building w/ Your Social Followers Use vLookup in Excel with the Linkscape API to see if they’re linking to you yet How to: http://www.distilled.net/blog/seo/getting-started-with-the-free-linkscape-api/
94. #5: Link Building w/ Your Social Followers Engage w/ or reach out to sites you want links from This tactic can also be applied to blog commenters, email list subscribers and any social network where you can export a list of your friends/followers
95. #6: Long Tail SEO via Gamification http://quora.com has been highly effective with this, as have http://stackexchange.com, http://dribbble.com, and even Moz’s own http://www.seomoz.org/q
96. #7: PR through Social Outreach Starting a relationship over social media is easy and it leads to great press coverage surprisingly fast. Recent example from Moz: http://www.geekwire.com/2011/postit-wars-part-space-invaders-attack-pine-street
97. #8: Viral-Worthy Content via Q+A Research Places like http://answers.yahoo.com, http://quora.com, http://answers.com, virtually any web forum (http://boardreader.com is a good way to find them) and even Google Suggest are good for this.
98. #9: Influence Search Suggest through Branding You can see the original experiment here: https://plus.google.com/111294201325870406922/posts/BJJyt6rZ5Ku
99. #10: Leverage Thought Leaders to Build Content Via http://blog.folyo.me/post/10723370923/how-much-does-a-website-cost The concept is simple; identify leading influencers in your space, recruit them to contrbute something small, perhaps just a few survey answers, then aggregate and share the data. They’ll help it spread.