1. How SEO Blinded Me, Then Opened My Eyes
A story about the seductive power of search, and the
truth about marketing channels & why people buy
Rand Fishkin | CEO
http://bit.ly/mozblindedbyseo
10. #1: Gets 30% of
traffic and sales
#2: Gets 12% of
traffic and sales
#3: Gets 7% of
traffic and sales
#4: Gets 5% of
traffic and sales
#5: Gets 4% of
traffic and sales
32. More and More, Google’s Putting
Themselves in the Results
33. No More
Lengthening of
the Long Tail
“20 to 25% of the queries we see 15% of the searches we see
today, we have never seen before” everyday we’ve never seen before.
– Udi Manber, June 2007 - Google Facts, March 2012
38. No More
Domination
without a Brand
"Brands are the solution, not the
problem," Mr. Schmidt said. "Brands
are how you sort out the cesspool.“
- Eric Schmidt, October, 2008