How does Moz do marketing? What do we invest in and why? What are some of the unique stats around our efforts? This presentation walks through many of the unique aspects of Moz's marketing efforts.
1. The 8 Rules of Moz Marketing
Over the past 5 years, Moz has grown both traffic and customers by more than
10X. Learn the weird and wonderful ways Moz leverages marketing
strategies, tactics, and channels to build an inbound software business.
by Rand Fishkin
Download: http://bit.ly/8rulesofmozmarketing
2. Why Have Marketing “Rules?”
Gives structure to marketing discussions & decisions
Provides an easy reference point for new Mozzers
Gives us standards against which we compare our work
Ensures TAGFEE (our core values) is part of marketing
Helps tell us what NOT to do (a critical part of strategy)
Empowers every Mozzer to be a marketer
6. Empathy Applied to Content Creation
http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition
7. Our Approach to Design & UX
No barriers to access
No lead capture forms
No interstitials
No registration required
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