The document outlines three main issues facing Real Groovy, a music company with four stores in New Zealand: 1) advancements in technology have led to illegal downloading and copying of music, 2) competition from dominant companies that can sell products cheaper, and 3) the company's limited location in only New Zealand is causing them to lose customers nationally and internationally. The recommendation is to advertise legal downloading websites, focus on excelling in one area before expanding, and open new stores in other countries or locations in New Zealand.