An assignment on "Non Store Retail Format"
Includes definition, Types, Advantages and disadvantages of each, future expectation of Non Store Retail Format.
48. The FTC.Future Expectation/Growth of Non-store retailing: Non-store retailing grew at a much faster rate than store-based retailing during the review period. While direct seller Amway embarked on an aggressive brand campaign in 2008, it was Internet retailing which drove growth, riding on increasing Internet penetration, the reduced cost of Internet access, and greater familiarity with on-line purchasing. With some market observers predicting that by the year 2000 non-store retailing will handle 30 percent of all general merchandise sold, non-store channels may become a powerful force in the retailing industry. This graph represents that the importance and the share of the retail online sales is increasing at an increasing rate. It also signifies that with the time constraint coming in the life-style of many buyers the non-store based retailing and e-tailing will be the core of the retailing business around the world in near future. Conclusion: Five major forms of non store retailing such as direct selling, telemarketing, automatic vending, on line retailing and direct marketing are discussed in detail. Each type has advantages as well as drawbacks. The importance and the share of the retail online sales are increasing at an increasing rate. It also signifies that with the time constraint coming in the life-style of many buyers the non-store based retailing and e-tailing will be the core of the retailing business around the world in near future and in India as well. Bibliography: Websites: http://www.scribd.com/doc/19615001/Non-Store-Retailing http://www.britannica.com/EBchecked/topic/365730/marketing/27254/Retailers http://www.google.com/ http://www.toponlineshopping.com/ http://www.grokdotcom.com/2008/05/22/top-10-online-retailers-by-conversion-rate-april-2008/ www.knowthis.com/.../retailing/retail-categories-distribution-method/ http://www.researchandmarkets.com/reportinfo.asp?report_id=64364 http://en.wikipedia.org/wiki/Non-storeretailing Book: Retail Management -By Sapna Pradhan