This is an assignment of bcg matrix categorization of bake parlor products

1. BCG MATRIX OF
BAKE PARLOUR

2. Bake Parlor is one of Pakistan's leading
FMCG brands. The group owns the
largest flourmills in Pakistan and is one of
the biggest wheat commodity consumers
in the country. Over the years, the
company has launched innovative food
products keeping enticed its customer
base across Pakistan and beyond - most
remarkably the 2 in 1 Pasta Recipe Mix
Range of which it is the pioneer and the
category leader.
INTRODUCTION

3. History
RGC owns the largest flourmills in Pakistan and is
one of the biggest wheat commodity consumers in
the country. Over the years the group has
integrated forward from flour milling into
production of Pasta and allied products namely
Spice Mixes for Pasta preparation, Vermicelli,
Noodle Soups, Ketchup, Sauces, Chutney, Vinegar
and Soy Sauce production, Industrial Baking,
Potato Pallet Snacks and Nimko manufacturing
plus frying and Cordial Syrups (Sherbet) prepared
from natural ingredients. Commitment to
continuous investment in R&D is the backbone to
the spirit of innovation at RGC and has aided in
keeping employees and customers enticed.

4. PRODUCT CATEGORIES
01.

5. Products
Snacks
division
Crispy veggie, hot mirchi, original, tasty salty
Whole wheat
pasta
Whole wheat pasta macaroni, whole
wheat pasta spaghetti
Italian range
Three Color Macaroni, Macaroni Big Elbow, Fusilli
Macaroni, Macaroni Shell, Macaroni Penne,
Twisted Macaroni, Macaroni Spiral, Elbow
Macaroni, Spaghetti Box, Lasagna, Chinese Real
Egg Noodles
Chinese
sauces
BBQ sauce, chilli sauce, soy sauce, vinegar
Spice mix Chat masala

6. Products
Condiments
and sauces
Chili garlic sauce, green chili chutney, imli sauce,
ketchup range
Noodle soup
range
Chicken noodle soup, hot and sour noodle
soup
Vermicelli
range
Lush pash, u-shape, color flavored, roasted cut
Cordial
syrups
Ice cream syrup, jaam e mashriq
Pasta recipe
mixes
Seven Spice, Shashlik, Tikka, Jalfrezi, Chicken
Manchurian, BBQ, Biryani, Achari-Macaroni,
Chicken Chili Spaghetti, Cajun Spaghetti, Fajita
Spaghetti, Chicken Lasagna, Chicken Chowmein
Spaghetti, Meat Ball Spaghetti

7. BCG MATRIX
02.

8. BCG matrix
• Bake parlor super maida
• semolina
STAR PRODUCTS
• Italian food range
• Recipe mix range
• Ketchup
• Bakery items
• Ashrafi flour
• Snacks
• Frozen paratha
• Vermicelli
DOG PRODUCTS
CASH COW
QUESTION MARK