In May of '09 when I was the Marketing Mind of a Six Store Domino's Pizza Franchise I shared this presentation at the Domino's Pizza Worldwide Rally in Las Vegas. The event was called CampusPalooza. The main focus was what could stores that serviced college campuses do to take advantage of Social Media. Trust Me, not many people wanted to listen or believe in the words I preached in 2009. Some of these ideas are basic but the tactics is what makes them resonate even today. The basics never get old, they just get forgotten. Treat customers like friends and use social media to strike emotional connections with your customers. These emotional connections are what will trigger shareable moments.

1. Ramon De Leon
Operating Partner
Domino’s Pizza Chicago
Dominos Pizza World Wide Rally May 2009

2. What is Social Media all about!
 It is a shift in how people discover, read and share
news, information and content. It's a fusion of your
thoughts and technology, transforming monologue
into dialog.
 Social media has become extremely popular because
it allows people to connect in the online world to
form relationships for personal and business.
Source: Wikipedia

3. Networks Defined
Facebook
Twitter
 Users can join networks
 service that enables its users
organized by city, workplace,
school, and region to
connect and interact with
other people. People can also
add friends and send them
messages, and update their
personal profiles to notify
friends about themselves.
to send and read other users'
updates known as tweets.
Tweets are text-based posts
of up to 140 characters in
length which are displayed
on the user's profile page
and delivered to other users
who have subscribed to them
(known as followers).

4. Networks Defined
 MySpace is a popular
You Tube is a video
social networking
sharing website where
website offering an
users can upload, view
interactive, userand share video clips.
submitted network of
Owned by Google which
friends, personal profiles, helps with search
blogs, groups. Aimed
engine optimization
heavily at a younger
(getting found on the
crowd and
internet).
musicians/DJ’s/rappers.

5. How did I get started?

6. How did I get started?
 Online Ordering in 1998 was a catalyst.
 AOL Instant Messenger was my micro-blog before
Twitter was invented-2004
 Campus reps started Facebook Groups when it was
closed to the general public- 2005
 Photos of events we attended were posted on our
website for students to copy. These included a
embedded logo to increase our exposure.

8. The Dominos 2.0 Customer
 13 yr old joins Facebook and starts High School.
 Gets exposed to groups influenced by Domino’s and
becomes a customer and raving fan.
 At the age of 17 he now joins the Facebook group for
his graduating College class that he has not started.
 Our customer is now 22 yrs old and lands a job in our
delivery area or relocates still loving Domino’s.

9. Rules of engagement
 Be a part of the conversation or start one.
 Set up and review the privacy settings.
 Use lists to categorize your friends.
 Be real and transparent.
 Don’t exist here if you are not going to engage.
 Avoid manipulating people into buying from you.
 Respond to the Good, Bad or Indifferent.
 Be Yourself!

10. How do we get there?

11. Start a H.S Facebook Group

12. Facebook Groups
Fall Semester ‘09 incoming
Freshmen Class!
Friend up the Admin’s
Of the Group.

14. Search for Events

15. Promote to Conferences

16. Don’t forget any Birthdays

17. Once you are in, they come 2 U!

18. Thanks RPM!

19. Can this work for you?

20.  Select a name that identifies your business or yourself.
 Brand it with a background.
 Provide links and info in the Bio.
 Follow all media outlets in your area.
 Follow people you can learn from.
 Follow your customers.
 Search for whose on campus using Twitter.
 Use productivity tools and MANAGE your TIME!

21. Critical Concept
 Conversation is the new online currency!
Twitter is a Goldmine of Conversation.
 Engage in Real Conversations and the
business value will become crystal clear.

22. Twitter Tools
 TweetPhoto
 TweetDeck
 Monitter
 Search.twitter.com
 Iphone App
 Tweetlater
 Tweetbeep
 Twitterlocal.net

23. Is it Word of Mouth or
Marketing?
If it stops when you stop
paying, It’s Advertising
If it continues,
It’s word of mouth!

Source: GasPedal

24. Word of Mouth

26. Social Media Lobby Poster

27. Results

28. Get more from Banner Ads

32. RT: Re-Tweets

33. twtQPON

34. Oprah
KFC
Twitter
Meal

35. My Ideas for the Future!
 Interactive Campaigns
 Educate the consumer and make Domino’s Guilt Free
 Pizza divider for ½ and ½ pizzas doubles as saver
 Need to WOW all new customers!
 Domino’s Pizza Gift wrapping paper
 Pizza Maker signature instead of Sect. of Taste
 MVP Schwag or unique OLO access.
 Emailable link of your order with coupons 4 friends 
 Enhance Facebook Tracker application

37. Ramon@RamonWOW.com