2. INDEX
ELEMENTS OF VISUAL
LANGUAGE
SPACE & VOLUME
FORMS & SHAPES
COLOUR. U. 5
TEXTURE. U. 6
INTRODUCTION. U. 7
LIGHT & VOLUME. U. 8
SYSTEMS OF REPRESENTATION. U. 9
DOT, LINE & SURFACE. U. 3
GEOMETRIC SHAPES. U. 4
RAMON DE FRANCISCO
COMMUNICATION AND ITS PURPOSES. U. 1
VISUAL COMMUNICATION & VISUAL PERCEPTION. U. 2
10. RAMÓN DE FRANCISCO
Chiaroscuro
is the technique used to ditribute light and
shadow on a flat suface and therefore,
get a sense of depth and volume.
21. RAMÓN DE FRANCISCO
Leonardo da Vinci.
Italian Renaissance Man.
15th-16th Century.
He created the sfumato
technique that uses
shadows “without lines
or borders, in the
manner of smoke” so
that it produces soft and
imperceptible transitions
between colours and
tones.
Mona Lisa. 1517
22. RAMÓN DE FRANCISCO
Madonna Litta. 1491
Leonardo da Vinci.
Italian Renaissance Man.
15th-16th Century.
He created the sfumato
technique that uses
shadows “without lines
or borders, in the
manner of smoke” so
that it produces soft and
imperceptible transitions
between colours and
tones.