This document discusses self-branding and provides steps for how to self-brand. It defines self-branding as controlling your own personal brand and outlines why it is important for career success. Some key points covered include defining self-brand vs self-branding, explaining the benefits of self-branding such as standing out in your industry and achieving career goals. It also lists steps for effective self-branding such as harnessing your personality, knowing your strengths and weaknesses, and curating your online presence. The document argues that self-branding is necessary for reasons like increased online visibility, career growth opportunities, and building confidence.