Product Management is a central role in any technology company but is sometimes a mystery to the non-practitioners. This Masterclass seeks to demystify the role and the people who call themselves Product Managers.

1. Ramkumar Narayanan

2. MBA candidate aspiring for
a career in Product
Management as a stepping
stone to becoming an
entrepreneur.

5. “…oversees all aspects of a Product in order to
create and deliver superior customer satisfaction
while simultaneously providing long term value for
the company and its stakeholders…”
Product Management…

6. Product Managers form the bridge between the
Market and the Organization

7. Product
Management
Exec staff
Engineering
Design
Finance
Marketing
Sales
Legal
Customer
Care

8. • Strategy discussions with company execs
• Reviewing product metrics
• Scrum meetings
• Driving product/design reviews
• Cross-group collaborations/negotiations
• Meeting support teams on product issues
• Customer engagement
Day in the life… (Strategic ß àTactical)

9. Outbound
Inbound
Product Management

10. Inbound
{
• LongTerm
• Product Strategy
• Roadmap Definition
• ShortTerm
• Prioritization
• User Stories
• Estimation & Dev
• CustomerValidation
• Launch & Measure

11. Outbound
{• Positioning
• Monetization
• Customer Acquisition
• Influencer Marketing
• Channel Prep

12. What makes a Great PM?
• Strategic
• Aware
• Futuristic
• Deep & Broad
• Communicator
• Negotiator
• Networker
• Problem Solver
• Listener
• Relator
• Motivator
• Learner
Product Management is not aText Book Job

13. How do Successful Product Managers
Think?

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18. https://hbr.org/2016/09/the-elements-of-valueThe Elements ofValue

19. What value is being delivered?
Supporting
Pillar #1
Supporting
Pillar #2
Supporting
Pillar #3
Case Studies Substantiating value and proof points

20. Profits = {Revenue – Cost}

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22. @ramnar
http://linkedin.com/in/raknar