As a part of the B2B marketing course the team had to conduct a project which involved self-learning in Digital Marketing techniques, analysis of the chosen company's current B2B and digital marketing strategy, the online presence. Then we had to prepare a strategy and methods in which they can improve the current digital presence.

1. Green Plains Renewable Energy
Govind Menon
Vignesh Subramaniam
Ramkumar Ganesan

2. About GPRE
• Vertically-integrated
ethanol producer
• Ethanol | Agribusiness |
Distiller Grains | Corn Oil

3. Financials
• Revenue - $3 million
• EBITA - $1 million
• Market Capitalization-
$229.4 Million

4. Ethanol Industry
• Produced by fermentation of corn grains
• Purchased mostly by relationships with the distributor
• Major players:

5. Current Online Presence
• SEO
• Website
• Blogs
• LinkedIn
• Forums
• Facebook

6. SEO
SEO
• Must expand its presence in search engines like Bing, Yahoo, etc.
(apart from Google)
• Alexa ranker result - 2,826,348
• Using all possible keywords, the order of website listing in search
engines like Yahoo.com, is 4.
• No ads on Google about Green Plains being Ethanol distributors

7. Website

8. Social Networking

9. Social Networking (contd)

10. Social Networking (cont.)

11. Forums

12. Main competitor:
• Archer Daniel Midland
- Most Admired Company in the Food
Production Industry, 2011
Fortune Magazine

13. Their Website

14. Social Networking

15. Social Networking (cont.)

16. Area’s of Improvement

17. SEO
• Use of appropriate keywords in website
• Google Ads in the SERP
• Use tools like SEOMoz, Hubspot

18. Website – From Grader.com
• Create a blog for company
• Setup a 301 direct
• Create a mobile style-sheet for website

19. Website (cont.)
• Add a landing page with
a conversation form
• Share links to landing pages
with forms on Twitter
• Get more mentions on Twitter
by being more conversational

20. • Landing page of the company’s website needs to be
improved:
Slide Show showcasing products
Tilt-viewer – Elegant and Innovative
• Must Have: Customer account login.
This account must also have information about the
product for ‘key’ customers.

21. Social Media
• More relevant news about products and
industry
• Should represent Thought Leadership
• Tools to engage customers

22. Forums
• Influence distributor network to create
online presence
• Create Ad space in important websites
customers visit
• Membership in these forums to promote
your product

23. THANK YOU!
Q & A?