tata crucible in campus, cbe, 2011

1. Tata Crucible 2011Coimbatore Questions (Some questions shortened a bit, eliminating Giri’s “ëffects”

2. Prelims 20 questions Inbuilt tiebreakers

3. 1 Which controversial Pakistani cricketer is the new face of Hajmola? ShahidAfridi

4. 2 Which FMCG major has recently ventured into healthcare with their product Nutrigo? Dabur

5. 3 What started in 1935 in India through the Hilton young commission? RBI

6. 4 Identify her. SulajjaFirodiaMotwani, (Kinetic motors)

7. 5 Which Indian business family owns “National Peroxide”? Wadias

8. 6 JK Paper has recently tied up with which global printing technology major for producing “colorlok”papers? Hewlett-Packard

9. 7 In October 2010, the Delhi high court rejected whose plea for the rights to exclusive usage of the “sugar free”tag? CadilaPharma

10. 8 Identify this man. Sam Pitroda

11. 9 Which FMCG and skin care major has tied up to sell German company Mann & Schröder'sbabycare brands in India? Elder Pharma

12. 10 Which comapny founded in London in 1772 currently owned by Energizer Holdings originally produced guns, bayonets, and other objects such as typewriters, garden shears, scissors, and motorcycles? Wilkinson Sword

13. 11 Genteel liquid detergent has been acquired by which Indian major? Godrej

14. 12 Whose ad campaign is this? Volkswagen Beetle

15. 13 Which company recently patented its “Red herbal dentifrice”in the US? (hint offered was its known predominantly for its products in white and blue) Colgate

16. 14 What does M stand for in the business terminology MICE ? Meetings

17. 15 The mass hair color brand ‘Hair Life’has been launched in India by __________ Emami

18. 16 Id her GitanjaliKirloskar

19. 17 In a big move, who sold their Vanaspati brand “Rath” to Cargill India? Agrotech

20. 18 Kaya ltd.(as in Kaya skin clinic) Is an entrepreneurial venture of which Indian house? Marico

21. 19 Which car sub brand literally translates into “dot” or “point” in Italian? Fiat Punto

22. 20 Whose logo? Reader’s digest

23. Main round 1- Let’s Toss Dry questions

24. 1 For what specific economic activity has the Indian government zeroed in on sites like Jodhpur, Idukki, Guntur and Sivaganga? Industrial parks for focused on spice trade

25. 2 Brainstorming is a very common terminology in business today. What is “Brainwriting”? Brainstorming for people who cannot talk. People who share ideas through writing/typing. Eg: Stephen Hawking

26. 3 With which management guru would you associate the book - Managing Across Borders: The Transnational Solution ? SumantraGhoshal

27. 4 He joined the navy and served as a lieutenant during World War II in Japan. If he had stuck to his traditional family business he would have ended up brewing Sake. Who are we talking about? Akio Morita

28. 5 What product resulted in 1998 when Mahesh Gupta had a “purifying” experience while working on a Reverse Osmosis research product? Kent RO water purifier

29. 6 What is the significance of the number 1901 in India? Service to help customers stop getting unnecessary calls from salespersons

30. Round 2- Stump Vision Visuals

31. 1 On whose request did Pierre Cardin produce these designs? Pakistan National Airlines

32. 2 Pioneers of the World’s first online order of pizza’s. (Big clue on the pic itself) Papa John’s

33. 3 Kinda missed out on this question. Answer had something to do with a “Bob Kalyan” apparently. :P

34. 4 Head of a company which has produced a raging product globally. Who? Mike Lazaridis, RIM (Blackberry)

35. 5 Established by Royal Charter in 1907, by royals to help foster the country’s economic development, rather than rely solely on the efforts of foreign banks operating branches in the country. Id. Bank of Siam

36. 6 Who’s the subject of this book? John D Rockefeller

37. Round 3 World of TATA 4 questions on the buzzer

38. 1 The Jamsetji Tata trust has pledged £1.8 million with which global institute connected with the economist Meghnad Desai? London School Of Economics

39. 2 What was formed with the 1939 taking over of Okhamandal Salt works in Gujarat by TATA? Tata Chemicals

40. 3 During the recessive periods which arm of the Tatas started “Plantation Trails” to up the revenue? Tata Tea & Coffee

41. 4 Which division of the Tatas has come up with software solutions to textile machineries and has had its mark locally in Tirupur also? Voltas

42. Round 4 – Lateral Connect round Buzzers

43. 1 “Uncommon Sense”

44. Answer MARICO

45. 2

46. Answer GODREJ

47. 3

48. Answer APPLE

49. 4

50. Answer NOKIA

51. Round 5- Third Umpire 3 clues lead to the answer

52. 1 A) The company and its values are chronicled in great detail in Lisa Endlich’s book “The culture of Success” B) Former employees include: Guy Adami, ChetanBhagat and other key financial advisors to the Bush/Clinton govt like Robert Rubin C) Recently invested $450 mn in Facebook

53. ANSWER Goldman Sachs

54. 2 A) Portmanteau used by Jeff Howe first in a June 2006 Wired magazine article B) Concept depends essentially on the fact that because it is an open call to an undefined group of people, it gathers those who are most fit to perform tasks, solve complex problems and contribute with the most relevant and fresh ideas C) "It’s not outsourcing; it’s _____________."

55. ANSWER Crowdsourcing

56. 3 A) He was born in Milan in 1936, and raised there in a lower middle-class family. His father Luigi was a bank employee, and his mother, Rosa Bossi, a housewife. B) His business career began in construction early in the 1960s. After a couple of successful projects, he effected in the latter part of that decade the construction of Milano 2, a huge residential project of about 10,500 apartments C) He first entered the media world in 1973 by setting up a small cable television company, Telemilanowhich is now a gigantic empire.

57. ANSWER

58. Winners – Bharathiyar University Runners up – Amrita University