Bridging heritage-and-tourist-ux-a-socially-driven-perspective
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The paper illustrates the potential of smart-phones as a medium of exchange of memories and experiences. Our application aims at providing diverse types of cultural user experience: to enable tourists to explore new places from a social-driven perceptive; to support new forms of connection and interaction between users and information (data exchange, contents sharing, feedback); to compose interactive narrative conveying the richness of information of interest to the user; to allow users to experience the narrative and underlying physical environment as a mixed-reality experience while allowing for deeper, context-specific exploration at any time through AR system.
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Bridging heritage-and-tourist-ux-a-socially-driven-perspective
- 1. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. BRUNO SIMOES GRAPHITECH C-SPACE PROJECT.EU Bridging Heritage and Tourist UX: A Socially- driven Perspective P. La Scala, B. Simões, and R. De Amicis KES IIMSS 2016
- 2. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Exploit smartphones as a medium of exchange of memories and experiences GOAL The aim of c-Space is to create new technologies aiming at supporting creativity processes • explore places from a social-driven perceptive • support new forms of interaction between users and information • experience the narrative and underlying physical environment as a mixed-reality experience
- 3. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. AUGMENTED AND MIXED REALITY Virtual WorldsPico- Projectors Wearables OBJECTIVE PERSONALIZED USER EXPERIENCES Recommender System Affective Computing Augmented context User Dynamic Needs To deliver a more immersive experience and create new visual computing paradigms based on interaction withcontent
- 6. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. data enrichment • Creation of semantic relations (temporal, spatial and contextual) • Design of pre-established storylines (visual storytelling) • Data enrichment of 20719 points of interest with metadata Digital Content Data Enrichment Valuetune data for augmented user experiences
- 7. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Digital Content Data Services Smart Services georeferred virtual and augmented environments and tours based on dynamic needs • Integration of multi-modal routing and weather service: – Bus schedules of Trento – Weather service – Routing service – Distance between to POIs service • Design of the overall user experience – Geo-triggers for augmented experiences – AR/VR support
- 9. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. • Problem definition – Digital Tourist Guides provide vast amount of information in a compact form BUT the limited size of smartphones’ display causes inconveniences for information display – Traditional maps present limited information • Hypothesis – A uniting approach of the traditional maps with mobile applications will combine advantages and eliminate the disadvantages of both systems and provide a more attractive application for data exploration Evaluation Use-case I – Augmented Maps
- 11. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. • 15 questionnaires – Do people use AR in their daily life / tourism activities? – Is it practical to combine analogue maps with digital applications? – How can it improved? – What are pros and cons of this approach? • Mode of Data Collection: Street survey • Target Population: Inhabitants of Trento in various age groups / homogenous distribution of age and gender • Implementation: Demonstration of the application followed by guided questionnaire Questionnaire Procedure
- 13. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Paper map usage • 90% of the respondents are using printed maps. 70% use maps from tourist offices and 30% maps within travel guides. Advantages Percent Provides a good spatial overview of the area 86.5% Easily accessible 62.1% Easy to understand 52.3% Cheap 83.2% Disadvantages Percent Difficult to understand 10.8% Limited information 72.3% No route planning 59.7% Preference for other means (mobile applications) 13.8%
- 15. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Paper map usage • Combining paper maps with mobile applications will bring advantages in my travels. Feedback Percent 1-Strongly Agree 26% 2-Agree 35% 3-Neutral 25% 4-Disagree 12% 5-Strongly Disagree 2%
- 16. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Paper map usage • Using an application that is combining 3D models with 2D paper maps is interesting. Feedback Percent 1-Strongly Agree 29% 2-Agree 31% 3-Neutral 30% 4-Disagree 8% 5-Strongly Disagree 2%
- 17. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Paper map usage • I am willing to use similar applications during my travel. Feedback Percent 1-Strongly Agree 21% 2-Agree 40% 3-Neutral 19% 4-Disagree 14% 5-Strongly Disagree 6%
- 18. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Overall • Challenges – Sensitivity to lighting conditions – when there is not enough light, the application fails to recognize the objects – Requires higher battery consumption, which can be a serious problem for tourists • Drawbacks – 30% of users think it is unpractical in movement. – 15% lack of indication that a map can be augmented – 35% the approach is slow and battery consuming
- 19. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Overall • User suggestions – Information should be a priority. It should be easy to update – Providing an interface to communicate with local people to get insider tips – Designing a game-like system that suggests tasks from one location to another, or that steps in to explain interesting facts • Overall – Overall reaction to the application was positive – Most of the respondents found the presence of 3D models of landmarks interesting, but more nice-to-have attribute than need-to-have
- 21. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. • Problem definition – Digital Tourist Guides provide vast amount of information in a compact form BUT information is shaped for a general audience. – How we shift the user experience from a content-based paradigm to social-based paradigm • Hypothesis – A uniting approach that uses traditional touristic information backed- up by new ways of connection to local communities: social-driven perceptive Evaluation Use-case II – Social Interaction
- 23. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. • 15 questionnaires conducted – Are tourists interested in interacting with locals and vice-versa? – How can it improved? – What are pros and cons of this approach? • Mode of Data Collection: Street survey • Target Population: Inhabitants of Trento in various age groups / homogenous distribution of age and gender • Implementation: Demonstration of the application followed by guided questionnaire Questionnaire Procedure
- 24. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Questionnaire Procedure • Users need to specify their interest, e.g. provide professional services, interested local, interested visiting tourist. • Users can connect to interests groups and ask for help on specific topics from interested users. • System prioritizes the connection between users with similar interests, e.g. those visiting the city at the same time. • Use can share experiences and real- time
- 25. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation • I would use the application during my travel. Feedback Percent 1-Strongly Agree 42% 2-Agree 36% 3-Neutral 12% 4-Disagree 6% 5-Strongly Disagree 4%
- 26. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Overall • Challenges – Lack of connectivity – Lack of control over the extent of interaction • Drawbacks – 60% of users were concerned about the access to the internet • User suggestions – Assign trust mechanisms to avoid a business takeover and scams • Overall – Overall reaction to the application was positive – Most of the respondents would like to interact more with local communities. Most users search online on a case basis for forums where they can read more about locals opinions
- 28. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. • Problem definition – In general, navigation based on maps is difficult. • Hypothesis – Could AR provide better means of navigation as well as bridge traditional experiences with novel ways of digital memories? Evaluation Use-case III – Tours and AR experiences
- 29. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. • Use AR radars to indicate to the user the direction and order of POIs that are relevant to the tour • Use AR to create augmented digital memories by creating digital postcards that include both the visitors and a piece of local history. Evaluation Use-case II - Objectives
- 30. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation • I would use the application during my travel. Feedback Percent 1-Strongly Agree 12% 2-Agree 21% 3-Neutral 42% 4-Disagree 24% 5-Strongly Disagree 1%
- 31. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Results Evaluation: Overall • Feedback – 67% of users claimed that it is a nice-to- have attribute more than need-to-have – 42% were worried about the benefits versus the battery usage and ergonomics – Most of the respondents said it would be easier to take the right direction but it would be difficult to understand the distance – Respondents were interested in the concept of digital postcards
- 33. c-Space Grant agreement no: 611040 fostering new creative paradigms based on recording and sharing “casual” videos through the internet. Future Work Suggestions • Alternative approaches to present the information • Conduction a larger survey using a system that provides all features, in several tourist attraction points and university campus in Trento – In this study we found out that is important to consider destinations of the respondents (home country / other countries) because aspects such as internet can be better evaluated • Extend target population to include real tourists in Trento