1. ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻣﺆﺳﺴﺔ‬ ‫ﺗﺼﺪره‬ ‫ﺗﻘﺮﯾﺮ‬..
‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻣﮭﻨﺔ‬ ‫ﻋﻦ‬ ‫ﻓﯿﮫ‬ ‫ﺗﺘﺤﺪث‬‫ﻋﺎﻟﻤﻲ‬ ‫ﺳﻨﻮي‬ ‫ﻣﺴﺢ‬ ‫ﻋﻦ‬ ‫ﻋﺒﺎرة‬ ‫وھﻮ‬
‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﻹدارة‬ ‫اﻟﻌﺎﻟﻤﯿﺔ‬ ‫اﻟﻤﯿﻮل‬ ‫ﯾﻈﮭﺮ‬‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫وﻓﻲ‬ ‫اﻻن‬.
‫واﻟﻤﺤﻔﻈﺎت‬ ‫واﻟﺒﺮاﻣﺞ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺣﻮل‬ ‫اﻷﻓﻌﺎل‬ ‫ردود‬ ‫ﯾﺮﺻﺪ‬ ‫اﻟﺘﻘﺮﯾﺮ‬.1
‫ﺣﻮاﻟﻲ‬ ‫ﻣﻦ‬ ‫أﺗﺖ‬ ‫اﻟﺮدود‬ ‫وھﺬه‬800‫ﯾﻌﻤﻞ‬ ‫ﺷﺨﺺ‬‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻓﻲ‬
‫ﻗﯿﺎدﯾﺔ‬ ‫ﻣﻨﺎﺻﺐ‬ ‫وﯾﺴﺘﻠﻢ‬ ‫واﻟﻤﺤﺎﻓﻆ‬ ‫واﻟﺒﺮاﻣﺞ‬.
‫ﻓﻲ‬ ‫ﻧﺸﺮه‬ ‫ﺗﻢ‬ ‫اﻟﺬي‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺘﻘﺮﯾﺮ‬)March 2013..(‫اﻟﻜﻠﻔﮫ‬ ‫ﻋﻦ‬ ‫ﯾﺘﺤﺪث‬
‫اﻷداء‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫ﻟﻠﺸﺮﻛﺎت‬ ‫اﻟﻌﺎﻟﯿﺔ‬
‫ﯾﻘﻮل‬ ‫ﻟﻸﻋﻤﺎل‬ ‫ھﺎرﻓﺎرد‬ ‫ﻣﺪرﺳﺔ‬ ‫ﻓﻲ‬ ‫اﻟﺒﺮوﻓﺴﻮر‬ ‫ﻛﻮﺗﺮ‬ ‫ﺟﻮن‬:
)‫ﯾﺤﺼﻞ‬ ‫اﻟﻮاﻗﻊ‬ ‫أرض‬ ‫ﻋﻠﻰ‬ ‫وﺗﻨﻔﯿﺬھﺎ‬ ‫اﻹﺳﺘﺮاﺗﯿﺠﯿﺎت‬ ‫ﺑﯿﻦ‬ ‫اﻟﺮاﺑﻂ‬‫ﺧﻼل‬ ‫ﻣﻦ‬
‫واﻟﺒﺮاﻣﺞ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬(.
‫واﻟﺒﺮاﻣﺞ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﺗﺤﺪث‬ ‫ﺑﺎﻟﺸﺮﻛﺎت‬ ‫اﻹﺳﺘﺮاﺗﯿﺠﯿﺔ‬ ‫ﻓﺎﻟﺘﻐﯿﯿﺮات‬.
Prepared by Dr.Rami Bittar
1
‫اﻻﻧﻛﻠﯾزﯾﺔ‬ ‫ﺑﺎﻟﻠﻐﺔ‬ ‫ھﻲ‬ ‫اﻟﻣﺣﺎﻓظ‬:Portfolio‫اﻟﺑراﻣﺞ‬ ‫ﻣن‬ ‫ﻣﺟﻣوﻋﮫ‬ ‫ﺗﻌﻧﻲ‬ ‫وھﻲ‬Programs‫ﺗ‬ ‫ﺣﺳب‬‫اﻟﻣﺷﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻌﺎرﯾف‬‫ال‬ ‫و‬Program‫اﻟﻣﺷﺎرﯾﻊ‬ ‫ﻣن‬ ‫ﻣﺟﻣوﻋﮫ‬ ‫ھو‬.

2. ‫أھﺪاﻓﮭﺎ‬ ‫ﺗﺤﻘﻖ‬ ‫ﻻ‬ ‫أو‬ ‫ﻣﯿﺰاﻧﯿﺘﮭﺎ‬ ‫ﺗﺘﺠﺎوز‬ ‫ﻋﻨﺪﻣﺎ‬ ‫أو‬ ‫اﻟﻤﺤﺪد‬ ‫ﺑﺎﻟﻮﻗﺖ‬ ‫ﺗﻨﺠﺰ‬ ‫ﻻ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﻋﻨﺪﻣﺎ‬...‫اﻟﺸﺮﻛﺎت‬ ‫ﺳﯿﺠﻌﻞ‬ ‫ھﺬا‬
‫ﻣﻮاردھﺎ‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫ﺗﻨﻔﻖ‬‫ﺑﺎﻷﻣﻮال‬ ‫ھﺪر‬ ‫ﯾﻌﻨﻲ‬ ‫وھﺬا‬ ‫ذﻟﻚ‬ ‫ﻟﻤﻌﺎﻟﺠﺔ‬.
‫ﻧﺴﺒﺔ‬ ‫أن‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬‫ﺑﺎﻷﻣﻮال‬ ‫اﻟﻤﺨﺎطﺮه‬‫إﻟﻰ‬ ‫ﺗﺼﻞ‬13.5%‫ﻣﺎﯾﻌﺎدل‬ ‫أي‬135‫اذا‬ ‫دوﻻر‬ ‫ﻣﻠﯿﻮن‬
‫ﻣﺎإﺳﺜﻤﺮت‬‫اﻟﺸﺮﻛﺔ‬1‫دوﻻر‬ ‫ﺑﻠﯿﻮن‬.
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‫واﺳﺘﻤﺎراﺗﮭﺎ‬ ‫إھﺘﻤﻤﺎﺗﮭﺎ‬ ‫ﻣﻦ‬ ‫اﻟﺸﺮﻛﺔ‬ ‫ﺗﺰﯾﺪ‬ ‫ﻣﺎﻟﻢ‬ ‫وﺗﺘﻜﺮر‬ ‫ﺳﺘﺘﻜﺮ‬ ‫ﺑﺎﻷﻣﻮال‬ ‫اﻟﻤﺨﺎطﺮه‬ ‫ھﺬه‬‫إدار‬ ‫ﻛﻔﺎءة‬ ‫ﻟﺘﻄﻮﯾﺮ‬‫ة‬
‫اﻟﻤﺸﺎرﯾﻊ‬‫ﻣﺸﺎرﯾﻌﮭﺎ‬ ‫ﺑﺘﻄﻮﯾﺮ‬ ‫ﺗﻨﻀﺞ‬ ‫وأن‬.
‫ﻟﺪﯾﮭﺎ‬ ‫اﻟﺘﻲ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫اﻟﻘﻠﯿﻠﮫ‬ ‫اﻟﻨﺴﺒﺔ‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬:
1.‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺑﺈدارة‬ ‫ﻧﻀﺞ‬.
2.‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﺮوﻧﺔ‬.2
3.‫اﻟﻤﺤﻔﻈﺎت‬ ‫إدارة‬ ‫ﻓﻌﺎﻟﯿﺔ‬.
4.‫وﺑﺮاﻣﺠﮭﺎ‬ ‫ﻣﺸﺎرﯾﻌﮭﺎ‬ ‫ﻣﻦ‬ ‫واﻻﺳﺘﻔﺎده‬ ‫اﻟﻔﻮاﺋﺪ‬ ‫ﺗﺤﺮﯾﺮ‬ ‫ﻓﻲ‬ ‫اﻟﻨﻀﺞ‬.
2
‫اﻟﻣﺷﺎرﯾﻊ‬ ‫ﺧﻼل‬ ‫ﻣن‬ ‫اﻻﺳﺗﺟﺎﺑﺎت‬ ‫ھذه‬ ‫واﻧﻌﻛﺎس‬ ‫اﻟﻣﻧﺎﻓﺳﯾن‬ ‫وﻧﺷﺎطﺎت‬ ‫اﻟﺳوق‬ ‫ﻟﻣﺗﻐﯾرات‬ ‫ﻟﻼﺳﺗﺟﺎﺑﺔ‬ ‫اﻟﻌﺎﻟﯾﺔ‬ ‫ﻗدرﺗﮭﺎ‬ ‫ھﻲ‬ ‫اﻟﺷرﻛﺎت‬ ‫ﺑﻣروﻧﺔ‬ ‫اﻟﻣﻘﺻود‬.

3. ‫ﺗﺮ‬ ‫ﻗﺪ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺑﺈدارة‬ ‫واﻟﺘﻄﻮﯾﺮ‬ ‫اﻟﺘﺪرﯾﺐ‬‫ﻋﺎم‬ ‫ﻣﻨﺬ‬ ‫اﺟﻊ‬2010‫ﻛﻔﺎءة‬ ‫ﻟﺘﻄﻮﯾﺮ‬ ‫أﻟﯿﺎت‬ ‫ﻟﺪﯾﮭﺎ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻧﺼﻒ‬ ‫ﻣﻦ‬ ‫وأﻗﻞ‬
‫ذﻟﻚ‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫واﻟﺸﻜﻞ‬ ‫ﺑﺬﻟﻚ‬ ‫ﻧﻀﺠﮭﺎ‬ ‫وزﯾﺎدة‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬:
‫ﻋﺎم‬ ‫ﻣﻨﺬ‬ ‫أﻟﻐﯿﺖ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﻋﺪد‬ ‫زﯾﺎدة‬ ‫أﯾﻀﺎ‬ ‫اﻟﺘﻘﺮﯾﺮ‬ ‫أظﮭﺮ‬2009‫ﻟﻸﻣﻮال‬ ‫ﺧﺴﺎرة‬ ‫وھﺬا‬..‫اﻟﺘﺎﻟﻲ‬ ‫واﻟﺸﻜﻞ‬
‫ذﻟﻚ‬ ‫ﯾﻮﺿﺢ‬..

4. ‫ﻓﻘﻂ‬8%‫ﺗﻤﺘﻠﻚ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﻦ‬80%‫ﺿﻤﻦ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺗﻨﺘﮭﻲ‬ ‫ﺣﯿﺚ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻓﻲ‬ ‫اﻟﻌﺎﻟﻲ‬ ‫اﻷداء‬ ‫ﻣﻦ‬ ‫أﻛﺜﺮ‬ ‫أو‬
‫اﻷھﺪاف‬ ‫وﺗﺤﻘﯿﻖ‬ ‫واﻟﻤﯿﺰاﻧﯿﺔ‬ ‫اﻟﻮﻗﺖ‬.
22%‫ﺗﻤﺘﻠﻚ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﻦ‬60%‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻣﻦ‬ ‫اﻟﻤﻨﺨﻔﺾ‬ ‫اﻷداء‬ ‫ﻣﻦ‬ ‫أﻗﻞ‬ ‫أو‬.
‫ذﻟﻚ‬ ‫ﻣﻦ‬ ‫اﻟﻮﺳﻂ‬ ‫ﻓﻲ‬ ‫ھﻢ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﻦ‬ ‫واﻟﺒﺎﻗﻲ‬.
‫ﻧﻼﺣ‬ ‫اﻟﺴﺎﺑﻘﺔ‬ ‫اﻟﻔﻜﺮة‬ ‫وﻣﻦ‬‫ب‬ ‫أﻛﺜﺮ‬ ‫أﻣﻮال‬ ‫ﺧﺴﺎرة‬ ‫ﺧﻄﺮ‬ ‫ﻓﻲ‬ ‫ھﻲ‬ ‫اﻟﻤﻨﺨﻔﺾ‬ ‫اﻷداء‬ ‫ذات‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أن‬ ‫ﻆ‬14‫ﻣﻦ‬ ‫ﺿﻌﻔﺎ‬
‫اﻟﻌﺎﻟﻲ‬ ‫اﻷداء‬ ‫ذات‬ ‫اﻟﺸﺮﻛﺎت‬.
‫اﻟﺨﺴﺎرة‬ ‫وﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﺑﺎﻟﻤﺨﺎطﺮة‬ ‫اﻟﻔﺮق‬ ‫ھﺬا‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫واﻟﺸﻜﻞ‬.

5. ‫اﻟﻌﺎﻟﻢ‬ ‫ﺣﻮل‬ ‫اﻟﻤﺴﺘﻤﺮة‬ ‫اﻟﺘﻐﯿﯿﺮات‬ ‫ﻣﻦ‬ ‫اﻟﻤﻌﻘﺪة‬ ‫اﻟﺒﻨﯿﺔ‬ ‫ھﺬه‬ ‫ﻓﻲ‬..‫ﻧﺤﺘﺎ‬ ‫ﻣﺎذا‬‫ﺷﺮﻛﺎﺗﻨﺎ‬ ‫ﻓﻲ‬ ‫ﻋﺎﻟﻲ‬ ‫أداء‬ ‫ذو‬ ‫ﻟﻨﺼﺒﺢ‬ ‫ج‬
‫وﻣﻨﻈﻤﺎﺗﻨﺎ؟‬.
‫اﻟﻌﺎﻟﻲ‬ ‫اﻷداء‬ ‫ذات‬ ‫اﻟﺸﺮﻛﺎت‬ ‫ﻣﻮاﺻﻔﺎت‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬:
‫ھﻲ‬ ‫اﻟﻤﻮاﺻﻔﺎت‬ ‫اذا‬:
1.‫اﻟﻤﻮاھﺐ‬ ‫إدارة‬ ‫ﻋﻠﻰ‬ ‫اﻟﺘﺮﻛﯿﺰ‬:‫ﺑﺎﻟﺸﺮﻛﺔ‬ ‫اﻟﻤﻌﺘﻤﺪة‬ ‫اﻟﺘﻄﻮﯾﺮ‬ ‫ﻋﻤﻠﯿﺎت‬،‫ﻣﺴﺘﻤﺮ‬ ‫ﺗﺪرﯾﺐ‬،‫وﻣﺤﺪد‬ ‫واﺿﺢ‬ ‫ﻣﮭﻨﻲ‬ ‫طﺮﯾﻖ‬.
2.‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫دﻋﻢ‬:‫ﺗﻨﻔﯿ‬‫ﻟﺬﻟﻚ‬ ‫اﻟﺮﺳﻤﯿﺔ‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺬ‬،‫ﯾﻜﻮن‬ ‫أن‬ ‫ﯾﺠﺐ‬ ‫اﻟﻤﺸﺮوع‬ ‫راﻋﻲ‬
‫ﻧﺸﯿﻂ‬،‫ﺑﺬﻟﻚ‬ ‫ﺷﮭﺎدات‬ ‫ﻟﺪﯾﮭﻢ‬ ‫أﺷﺨﺎص‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬.
3.‫اﻻﺳﺘﺮاﺗﯿﺠﯿﺎت‬ ‫ﻣﻊ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺗﺘﻤﺎﺷﻰ‬ ‫أن‬:‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﺑﺈدارة‬ ‫ﻋﺎﻟﻲ‬ ‫ﻧﻀﺞ‬،‫ﻋﺎﻟﯿﺔ‬ ‫ﻣﺮوﻧﮫ‬.

6. ‫واﻟﻤﯿﺰاﻧﯿﺔ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺿﻤﻦ‬ ‫اﻟﻤﻜﺘﻤﻠﮫ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﻧﺴﺒﺔ‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬‫ﻋﻦ‬ ‫اﻧﺰﯾﺎح‬ ‫ودون‬ ‫أھﺪاﻓﮭﺎ‬ ‫وﺣﻘﻘﺖ‬
‫اﻟﻨﮭﺎﺋﻲ‬ ‫ﻟﻠﻤﻨﺘﺞ‬ ‫اﻟﻤﻄﻠﻮﺑﮫ‬ ‫اﻟﻤﻮاﺻﻔﺎت‬(‫واﻟﻤﺤﺪد‬ ‫اﻟﻮاﺿﺢ‬ ‫اﻟﻤﮭﻨﻲ‬ ‫اﻟﻄﺮﯾﻖ‬ ‫ﻋﻨﺼﺮ‬ ‫اﻹﻋﺘﺒﺎر‬ ‫ﺑﻌﯿﻦ‬ ‫أﺧﺬ‬ ‫ﻟﻮ‬ ‫ﻓﯿﻤﺎ‬:
‫اﻟﻤﻜﺘﻤﻠﮫ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫ﻧﺴﺒﺔ‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬)‫ﻋﻦ‬ ‫اﻧﺰﯾﺎح‬ ‫ودون‬ ‫أھﺪاﻓﮭﺎ‬ ‫وﺣﻘﻘﺖ‬ ‫واﻟﻤﯿﺰاﻧﯿﺔ‬ ‫اﻟﻮﻗﺖ‬ ‫ﺿﻤﻦ‬
‫اﻟﻨﮭﺎﺋﻲ‬ ‫ﻟﻠﻤﻨﺘﺞ‬ ‫اﻟﻤﻄﻠﻮﺑﮫ‬ ‫اﻟﻤﻮاﺻﻔﺎت‬(‫ﻓﯿ‬‫اﻟﻤﺴﺘﻤﺮ‬ ‫اﻟﺘﺪرﯾﺐ‬ ‫ﻋﻨﺼﺮ‬ ‫اﻹﻋﺘﺒﺎر‬ ‫ﺑﻌﯿﻦ‬ ‫أﺧﺬ‬ ‫ﻟﻮ‬ ‫ﻤﺎ‬.

7. ‫اﻟﻤﻮاھﺐ‬ ‫وإدارة‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫أﻓﻜﺎر‬ ‫ﻧﻀﺞ‬ ‫ﻣﻊ‬ ‫ﺗﺘﻨﺎﻗﺺ‬ ‫ﺧﻄﺮ‬ ‫ﻓﻲ‬ ‫ھﻲ‬ ‫اﻟﺘﻲ‬ ‫اﻷﻣﻮال‬ ‫ﻧﺴﺒﺔ‬ ‫أن‬ ‫ﯾﻮﺿﺢ‬ ‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬
‫اﻟﺸﺮﻛﺎت‬ ‫وﻣﺮوﻧﺔ‬ ‫اﻟﻤﺸﺎرﯾﻊ‬ ‫إدارة‬ ‫ﻣﻌﺎﯾﯿﺮ‬ ‫وﺗﻄﺒﯿﻖ‬.
‫اﻟﻤﺨﺎ‬ ‫وﺗﻘﻠﻞ‬ ‫اﻟﺘﻜﺎﻟﯿﻒ‬ ‫ﺗﺨﻔﺾ‬ ‫أن‬ ‫أرادت‬ ‫ﻟﻮ‬ ‫اﻟﺸﺮﻛﺎت‬ ‫أن‬ ‫ذﻟﻚ‬ ‫ﺧﻼﺻﺔ‬‫اﻟﺘﺎﻟﻲ‬ ‫اﻟﺸﻜﻞ‬ ‫ﺑﻤﺎﯾﻘﻮﻟﮫ‬ ‫ﺗﻘﻮم‬ ‫أن‬ ‫ﻓﻌﻠﯿﮭﺎ‬ ‫طﺮ‬:

8. ‫اﻟﺘﻘﺮﯾﺮ‬ ‫ذﻛﺮھﺎ‬ ‫اﻟﺬي‬ ‫اﻷﻓﻜﺎر‬ ‫أھﻢ‬ ‫ھﺬه‬..‫ﻣﻮﻗﻊ‬ ‫ﻋﻠﻰ‬ ‫ﻟﻠﺘﻘﺮﯾﺮ‬ ‫رﺟﻮﻋﻜﻢ‬ ‫إﻣﻜﺎﻧﯿﺔ‬ ‫ﻣﻊ‬:www.pmi.org
DR.Rami Bittar
Master business Administration (MBA)…at Skema
business school.
Certificate in The business policy and Strategy
Management At skema business school campus of
Paris.
Bachelor in Pharmacy from Aleppo University.
Certificate in Supervisory & Team Leadership
from Mercury international.
Certificate in project Management from PMI Mena
chapter…and membership in PMI.
Certificate in creative thinking From Winners
institute