1. Finance project report for BBS 3rd Year
FINANCE (TOURISM)
A DECADE OF TOURIST ARRIVAL IN NEPAL
(A Project Work Report)
By:-
Pradeep Pariy
Campus Roll No. – 1826/065
Exam Roll No. – 310307
2. Contact No. – 9849699402
TU Regd No. -
Tribhuvan University
Faculty of Management
Public Youth Campus,
Dhobichaur, Kathmandu, Nepal
A Dissertation Submitted for the Partial Fulfilment of the Requirement For Degree of Bachelor in
Business Studies (BBS),Public Youth Campus,
Dhobichaur, Kathmandu, Nepal
January 2011
3. A DECADE OF TOURIST ARRIVAL IN NEPAL
(A Project Work Report)
A Dissertation Submitted for the Partial Fulfilment of the Requirement for Degree of
Bachelor in Business Studies (BBS), Public Youth Campus, Dhobichaur, Kathmandu, Nepal
Investigator
Pradeep Pariyar
BBS Final Year
Exam Roll No.-
Contact No.-9849699402
Email Address: pradeeppariyar@gmail.com
Public Youth Campus
Dhobichaur, Kathmandu
5. Public Youth Campus, Dhobichaur, Kathmandu, Nepal
Citation:
Pariyar, P. 2011. A DECADE OF TOURIST ARRIVAL IN NEPAL: A Project Work Report,
BBS final year, Finance group (Tourism) Faculty of Management, PublicYouth Campus,
Dhobichaur, Kathmandu, Nepal
6. TRIBHUVAN UNIVERSITY
PUBLIC YOUTH CAMPUS
DHOBICHAUR, KATHMANDU
Ref No……………..
Date:
CERTIFICATION OF ACCEPTENCE
This Report entitled " A DECADE OF TOURIST ARRIVAL IN NEPAL : A Project Work
Report prepared and submitted by Pradeep Pariyar has been accepted for the partial
fulfilment of the requirement of Bachelor's Degree in Business Studies. This entire work is
based on field work and office work performed by the candidate and this work brings out
useful findings in the concerned field.
Supervisor
………………………...........
Head of Department
Public Youth Campus,
Dhobichaur, Kathmandu, Nepal
DECLARATION
7. I, Pradeep Pariyar, hereby declare that this report work is my sole effort/research and the
information is exclusively based on primary and secondary data collection. All the sources of
information wherever used are thus, duly acknowledged. I have not submitted it or any part
of it to any other academic institutions for any degree.
…………………………..
Pradeep Pariyar
BBS Final Year, Finance group
Public Youth Campus,
Dhobichaur, Kathmandu, Nepal
Date:
ACKNOWLEDGEMENT
8. Many individuals and institutions have contributed in myriad of ways by sharing their
invaluable time, resources and knowledge without which, materialization of the report in this
form wouldn‟t have been possible. Space does not permit mentioning their entire good name
however; it in no way does mean belittling of my gratitude toward them. Thank you all, but I
owe special thanks to some people who deserve the acknowledgement.
I would like to express the deepest gratitude and the sincerest thanks to Pramod Shrestha my
research advisor for his invaluable guidance, constructive criticism, intellectual support and
encouragement throughout the whole research period in order to accomplish this work. I feel
a deep sense of gratitude to him for his unconditional support and I am honored to have him
as my advisor. His crucial role to make this report to this final stage is indescribable. I am
indebted to all lecturers of Public Youth Campus and my friends.
I am thankful to Public Youth Campus for providing the references facilities during my
analysis. I am also thankful to Nepal Tourism Board and librarian Mr.DebrajKhadka for
providing me secondary data. I would like to express my sincere thanks to teachers and all
people of my study area for responding my queries providing their valuable time, help,
generosity, hospitality and their co-operative attitude.
Sincere cordial thanks and heartfelt gratitude goes to my lovely friend NirjuPariyar for
providing me continuous enthusiasm and endless support, guidance and help during my entire
study period at PYC. My heartfelt thank goes to Ms. PoojaMaskey and Mr. Prakash Kapri
who cheerfully accompanied me throughout the research study and shared many of their
insights and information regarding my research.
9. Love and affection of my family always encouraged and inspired me to perform any work
intensively. I am indebted to my father, Brother Shiva Pariyar, Sister Chandra Pariyar, Pyali
BHANEE- Christina and BhinajuNirmalPariyar and their inspiration and support in every
turn of life but here I am unable to express my feeling in words. At last but very far from the
least are to my sister and brother-in-law whose wonderful love, unconditional support and
inspiration have been fundamental to pave the path for successful journey in my academic
pursuits.
Pradeep Pariyar
Dedicated to My
Mom
ParbatiPariyar
ACRONYMS AND ABBREVIATIONS
10. NATA: Nepal Association of Travel Association
HAN: Hotel Association of Nepal
NTB: Nepal Tourism Board
MOCTCA: Ministry of cultural, tourism and civil aviation
USA: United States of America
UK: United kingdoms
Table of Contents
List of Figure
11. 1. Chapter - I
1.1. Introduction
1.2. General background
1.3. Evolution of tourism in Nepal
1.4. Significance of the study
1.5. Objective of study
1.6. Methodology
1.7. Limitation of the study
2. Chapter-II
2.1. Presentation and analysis of data
2.2. Presentation and analysis of data
2.3. Major findings
3. Chapter-III
List of Figure
Figure 1: Tourist Arrival by Air and Land
Figure 2: Tourist Arrival by Sex
Figure 3: Tourist Arrival by Different Age Group
Figure 4: Tourist arrival by purpose of visit
Figure 5: Tourists arrival by Major nationalities
Figure 6: Gross foreign exchange earnings, 2000-2010
12. List of Table
Table 1: Tourists Arrival by Air and Land
Table 2: Tourist Arrival by Sex
Table 3: Tourist Arrival by Different Age Group
Table 4: Tourist arrival by purpose of visit
Table 5: Gross foreign exchange earnings, 2000-2010
Table 6: Tourists arrival by Major Nationalities
BIBLIOGRAPHY
1. Chapter - I
1.1. Introduction
1.2. General background
The word “Tourism” is derived from the French word “Tourisme” which originate in the
19th
century. The word was popularised in the 1930‟s, but the significance was not fully
13. realized until today when the “tourism” has a wider meaning and significance. The word
“tourism” has several meanings. In general, Webster‟s new international dictionary defines it
as “Travelling For Recreational.”
One of the earliest definitions of tourism was provided by the Austrian economist in 1910,
who defined it as, “bob total of operators. Mainly of an economic nature, which directly
relate to the entry, stay and movement of foreigners inside and outside a certain country, city
or a region.”
The united nations classified three forms of tourism in 1994 in its recommendation on
Tourism statistics” Domestic tourism which involves residents of the given country travelling
only within this country; involving non residents travelling in the given country; and
outbound tourism, involving residents travelling in another country. Tourism is the various
business and industrial activities such as services of hotel and travel agent, transport services
and communication, construction of road, drinking water and sewerage system, electricity,
poultry production and so-on. Thus as defined by Sir Eric Francklin “Tourism is an industry
with extensive significance involving several forms of business activity and industry
moreover that will bring greater and greater wealth to the countries favoured by tourists.”
Tourism activity generates foreign exchange, which helps the nation to correct their adverse
balance of international trade; it confers many other economic benefits to the hosting nations
such as increase in their purchasing power, generation of employment and correction of
regional disparities. It is considered development panacea for the economically depressed
peripheral regions, having free and abundant resources of nature viz. sparkling sun and long
stretch of sea beaches scenic mountains and wild lands.
In present days situation tourism has occupied pivotal role for the economic strength of the
developing as well as developed countries. Tourism is often regarded as invisible export. The
14. reason behind this today many countries accumulate large amount in foreign currency by
successfully encouraging foreign visitors to travel inside their countries. It is one of the main
significant Medias to earn foreign exchange and to promote international brotherhood and co-
existence.
In milieu of Nepal, Tourism industry has even greater role to play, as there is more
potentiality of proper economic development in such country from it. Agricultural sector has
the pre-dominant position in the national economy. Although the agro-dominated economy,
Nepal has not earned foreign exchange significantly from this sector yet, the traditional
system of our agriculture can no way ensure rapid economic growth of the country.
Tourism has been identified as an important source of foreign exchange earnings, as industry
creating employment opportunities; plus an industry, which is helping to fulfil the gap of
unfavourable balance of payment in international trade. It has been playing a pivotal role in
socio-economic sector of the most of the nations are attracted to this industry and trying their
best to strengthen economic life and socio life by promoting tourism in the country. Hence,
tourism is a multi-faceted industry. Overall, it plays a vital role in the process of national
development, which is boon to country like Nepal with other limited resources.
1.3. Evolution of tourism in Nepal
Tourism in the part was limited to those who could travel on foot or teak, in the face of great
natural hazards because of the lack of facilities such as road, communication network and
crude means of transport. Yet in those days though Nepal a land locked country tourism
existed in some way or other. The development of arts, architecture, culture and religion drew
the attention of foreign travellers, mostly scholars and people with missionary zeal.
Development of tourism in Nepal is divided into four stages. They are follows:
15. 1. Early development
2. Recorded history to before unification of the country
3. After the unification of the country to the dawn of democracy
4. After the dawn of democracy
Tourism is said to be initiated during the Gopals, the first ruling dynasty in Nepal. Being
impressed by Nepalese art and architecture, many famous people visited Nepal during the
ruling period of Lichhivis, Mallas and Ranas , but practically, tourism in Nepal was initiated
after the revolution of 1951. The people were liberated and the greats of Nepal were opened
still wider for all foreign visitors. With the establishment of Royal Nepal Airlines
Corporation, the Tourist inflow has increased considerably. New hotels, travel agency and
restaurants were opened to promote tourism.
From the point of view of tourism, the great revolution of 1951 was a boon for Nepal. In
realization of this fact, ministry of Tourism and civil aviation was established, in order to
develop tourism by government sector. Also, NATA and HAN played a vital role in
development of tourism from its initial stage of the present stage.
In the present contest, the government and private sector jointly trying to develop the
infrastructure for the tourism Nepal Tourism Board was established, many international chain
of hotels were entered and organised different tourism promotional activities such as “Visit
Nepal 98” and “Nepal Tourism Year 2011” and in addition different festivals were organised,
which represents “Nepal as World of its own.”
1.4. Significance of the study
16. Nepal is one of the famous tourist destinations of the work with the variety of the interesting
thing to see and do. It has many exiting things to see and adventurous thing to do as well as
many historical things to learn. From the Himalayan mountains, including the top of the
world Mt. Everest and many other peaks to the beautiful valleys full of cultural heritage and
the forest full of rate wild lives, birds, historical temple and places with in describable
sculptures and legend gives the tourist a fascinating mix of impressing natural beauty with
message from a rich ancient civilization. Trekking, white water rafting, sightseeing and
mountaineering are other adventurous tourist activities performed in Nepal.
The study is focused on trend of tourist arrival in Nepal. Every year many tourists visited in
Nepal for different purpose from different country and also different age groups and sex wise
visitors are visited Nepal. But the numbers of visitors are fluctuating in different years.
Therefore from this study we can find total tourist arrivals and length of their stay. Similarly,
we can find arrival by sex, by age groups, by continents, by purpose of visit and also we can
analysis the earning trend of foreign currency from tourism sector over the last 11 years.
1.5. Objective of study
The main objectives of the present study are:
Ø To study the tourist arrival trend
Ø To analyse the factors affecting tourist arrival trend
Ø To study the contribution of tourism in our economy
Ø To assess the problem and challenges faced by the Nepalese tourism sector
17. Ø To suggest measures for improvement of tourist industry
1.6. Methodology
This dissertation is mainly based on secondary data, which are collected from Nepal Tourism
Board. Data is presented on table and interpretation is also done.
1.7. Limitation of the study
The study is mainly focused in only on trend of tourist arrival influx in Nepal, in spite of its
wide focus due to lack of time. Due to same reason the project report is mainly based on
secondary data provided from Nepal Tourism Board from the year 2000-2010 and
MOCTCA, Nepal.
18. 2. Chapter-II
2.1.Presentation and analysis of data
2.2.Presentation and analysis of data
The main objective of this chapter is to present and analysis all the information and
collected data gets the result to meet the objectives of the study.
A) Tourist arrival by Air and land
Table 1: Tourists Arrival by Air and Land
YEAR TOTAL BY AIR % OF TOTAL BY LAND % OF TOTAL
2000 463646 376914 81.3 86732 18.7
2001 361237 299514 82.9 61723 17.1
2002 275468 218660 79.4 56808 20.6
2003 338132 275438 81.5 62694 18.5
2004 385297 297335 77.2 87962 22.8
2005 375398 277346 73.9 98052 26.1
2006 383926 283819 73.9 100107 26.1
2007 526705 360713 68.5 165992 31.5
2008 500277 374661 74.9 125616 25.1
19. 2009 509956 379322 74.4 130634 25.6
2010 602867 448800 74.4 154067 25.6
Source: Nepal Tourism Board
Average tourist arrival per year: Total tourist arrival
Total no. of years
= 4722909/11
=429355
In above we see that tourist arrival by air and land and find out the total percentage of each.
From the analysis of above table we find that number of tourist arrived by air is more than
tourist arrived by land. From 2000 the arrival of tourist no increasing in decreasing rate, and
from 2003-2005 the number of tourist arrival is increasing and again in 2005 it is decreasing.
Then the ratio is going on increasing and up to 2008. There are various factors for this ups
and down in the arrival of tourist, such as great terrorist attack in New York, America again
the reinstitution of peace between Maoist and seven political parties.
Figure 1: Tourist Arrival by Air and Land
20. From the above figure 1 we can find out that total no of tourist arrival is higher and also that
the tourist arrival through land is more than tourist arrived by air. Tourist arrival in Nepal is
in increasing trend barring some exception in the year 2000, 2001, and 2002. This is quite
obvious from the statistics as presented in table 1 and figure 1. If we take a cursory glance of
the tourist‟s arrival in Nepal during the past three decades, we should be much optimistic on
our tourism industry. This industry has witnessed series of successful year registering number
of tourists every year occasions till 1999. But if we go through year 2000, the tourism
industry saw drastic fall of tourist arrival in the year 2001, 2002, and 2003 respectively.
From the very beginning to till date, the number of tourists arrival by air has always dominant
to that by land except in the year2008.
The fall in tourist numbers after 2008 can be attributed to the various events that took place
internationally and domestic front. Hijacking of Indian Airlines on 24th
December 1999
affected the arrival of Indian tourist in 2001.
The terrorist attack in September, 11, 2001 had a huge impact in tourism industry throughout
the world. International Medias coverage on political disturbance in Nepal had a very
negative impact among the potential tourist to Nepal. Environment degradation, garbage
problem in Kathmandu and other tourist areas, fear of Maoist, more strikes directly affect in
tourism.
It shows the internal and external disturbances highly influence visitor arrivals in Nepal and
though Nepal may not have much control over externalities; we should manage and control
internal factors if we really want to develop tourism steady.
23. From the above figure we can analysed that the male tourist arrival is increasing
up to 2001 and rapidly decreasing up to 2003. Since the male tourist arrival is more always
than female tourists. In 2001 the percentage of male tourists is 59.1% and female tourists are
40.9%. In 2005 the percentage of male tourists is 68.7% which is greatest percentage of this
decade where the female tourist‟s arrival percentage is 31.3% and it is the least percentage.
In 2007 the female tourists arrival percentage is highest i.e. 44.8% which is the
highest percentage of the analysed decade, hence male tourists arrival is least comparatively
to female even the number is higher. In 2010 the male tourist arrival percentage is 60% and
female is 40%.
The female visitor‟s percentage seems weaker than the male visitors. There
may be many reasons to this trend. Some of them are insecurity, attitudes and the
geographical status of Nepal. Most of the tourist in Nepal comes to Hiking, trekking,
mountaineering, rafting and other adventure tourism in which the female tourists have less
interest.
Table 3: Tourist Arrival by Different Age Group
Year
Age Group
Total0-15 16-30 31-45 46-60 61 & Above
2000 19,136 119,816 148,063 125,140 51,491 463,646
2001 14608 95801 115678 93621 41529 361,237
24. 2002 12425 67774 99622 67017 28630 275,468
2003 16056 78,357 99,740 85,753 58,226 338,132
2004 38,734 84125 128,267 96,920 37,251 385,297
2005 30,429 57,115 114,103 106,077 67,674 375,398
2006 37,433 75,626 123,541 95,260 52,066 383,926
2007 38,870 112,879 164,488 130,756 69,927 516,920
2008 42,581 106,596 150,171 121,387 60,531 481,266
2009 84,891 140,805 141,955 99,197 39,638 506,486
2010 41,156 120,395 189,852 172,800 64,593 588,796
Figure 3: Tourist Arrival by Different Age Group
In 2000 to 2002, the data showed that 31-45 age groups was highest and age
groups of 46-60, 16-30, 61 and above comes after them in the respective position. From this
we can find out that the most age of travelling is 31-45. In overall the above fig shows that
the age limits 31-45.
The tourist arrival is decreasing in 2004 and from here the increasing trends
takes place. Tourist arrival is decreased in 2005 in comparison to year 2004 except age group
of 46-60 and 60 and above. Similarly, in year 2006, 2007 and 2008 we can observe that the
trend continues i.e. 31-45 age group is dominant than dependent age group of 0-15 and 60+
25. age group 45-60 follows the 31-45 age group. Different types of physical and economic
aspects are the factors affecting this scenario.
Table 4: Tourist arrival by purpose of visit
Year Holiday
Pleasure
Trekking&
Mountaineering
Business Pilgrimage Official Conv./
Conf. Rafting
Others Not
Specifie
2005 160259 61488 21992 47621 16859 0 - 67179 -
2006 145802 66931 21066 59298 18063 0 - 72766 -
2007 217815 101320 24487 52594 21670 8019 65 78579 22156
2008 148180 104822 23039 45091 43044 6938 243 99391 29529
2009 40,992 132,929 22,758 51,542 24,518 9,985 285 186,849 40,098
2010 63,082 70,218 21,377 101,335 26,374 9,627 730 252,473 57,651
Figure 4: Tourist arrival by purpose of visit
The purpose of tourist arrival in Nepal is mainly for pilgrimage and other purpose since it is
not specified. The data of the year 2010 is only presented in the above pie-chart. The purpose
of holiday pleasure is decreasing from 2005 to 2010. The no. in trekking and tourism is
26. increasing up to 2009 and decreasing in 2010. Conference, Pilgrimage and others purposed
tourists is increasing and while the number in official and Business is nearly same.
Analysing the year 2010 it is found that holiday pleasure is 10% which is increasing than
2009. Trekking and mountaineering is 12% which is lesser than the year 2009. The business
purpose is very low. While the pilgrimage purpose is 17%, which is almost increasing in
rapid way. Since the Nepal has maximum probability of rafting it has low tourist influx for
this purpose.
27. Figure 5: Tourists arrival by Major nationalities
Since 2000, India is supplying more no of tourists. The Indian is more here for pilgrimage
and other purpose, India is our neighbour country. After India, Sri-Lanka is the major country
for tourists in Nepal. After than that USA is in third country to provide tourists for Nepal.
After USA, tourist arrival from UK is also higher than other countries.
Here in figure is highest since it is specified but it‟s too large to show in the figure so other
than the major tourists‟ provider country is only mentioned here.
Year
Total Earning
% Change in
US$
Average Income
per Capita in
US$
Average Income
Per Visitor Per
day in US$
US $ ('000) Rs. („000)
2000 166,847 11,827,403 -0.7 453.7 38.2
2001 140,276 10,468,205 -15.9 472.4 39.6
2002 106,822 8,300,553 -23.8 512.0 64.8
2003 192,832 14,508,396 80.5 765.9 79.1
2004 179,941 13,146,534 -6.7 609.8 45.1
2005 148,441 10,600,345 -17.5 532.0 58.5
2006 162,790 11,784,644 9.7 561.0 55.0
2007 230,617 15,185,071 41.7 535.0 45.0
2008 351,968 24,802,195 52.6 860.3 73.0
28. Table 5: Gross foreign exchange earnings, 2000-2010
Source: Foreign Exchange Management Department, Nepal Rastra Bank.
Figure 6: Gross foreign exchange earnings, 2000-2010
The increment nature of gross foreign exchange earning is one of the main contributions of
tourist industry to national economy. From the above table and figure we can analysis the
earnings trend of foreign currency from the tourism sector over the last 11 years i.e. 2000 to
2010. There is no stability in foreign exchange earning in between year 2000 to 2005. It was
fluctuating over the 11 years period.
The foreign exchange earning is decreasing up to year 2002 from 2000 due to decreasing in
the number of influx of tourists in Nepal. From 2002 the number of tourist arrival is increased
hence increase in the foreign exchange earnings. There is no vast difference in foreign
exchange earnings from year 2003 to 2006 while increasing trend is shown in the foreign
exchange earnings gaining the optimum level at 2009 and it is shifting downward from year
2009. Simple analysis shows that years 2000, 2001, 2002, 2004, 2005, and 2010 are
recessionary period for foreign exchange earning as well as tourist income in Nepal.
Remaining years 2003, 2006, 2007, 2008, and 2009 are recovery periods.
2009 377,172 28,996,950 7.2 739.6 65.3
2010 329,982 23,428,700 -12.5 547.4 43.2
29. 2.3.Major findings
The area of this fieldwork is limited but from the analysis of the above presented data and
diagram we can find that we have many possibilities. Since the past data is the reflection of
the future we have simply analysed the above given data and find out some possibilities.
Nepal is famous for its cultural heritage as well as famous for natural scene. The major
purpose for incoming in Nepal is for pilgrimage and holiday tourism, thereafter
Mountaineering and trekking.
Tourists‟ arrival by Air in 2009 is 379,322 while in 2010 is 448,800 percentage changing by
18.3%. By land is 130,634 in 2009 and 602,867 in 2010 by percentage changing 17.9%. Male
visitors are more often then female visitors. The independent age group i.e. 31-45 years are
major age group visiting Nepal. But recent trend of 2009 and 2010 shows that the age group
of 46-60 is coming more in Nepal. Purpose of visit is mainly for pilgrimage and thereafter
holiday pleasure. Since Nepal has great possibilities in Rafting the tourist for this purpose is
least.
Revenue from tourism is 377,172,000 US$ in 2009 while in 2010 is 329,982,000 US$
decreasing by 12.5%.
The average income is also decreasing per day by 33.8%. In mountaineering expedition
Royalty to government is also decreasing while analysing the recent past data.
In the analysis of the past decade we can find out that years 2003, 2007 and 2008 are
prosperity period and years 2000 and 2004 are recession period. While the years 2001, 2002,
2005 and 2010 are depression period. The remaining years of decade 2006 and 2009 are
recovery period.
34. 3. Chapter-III
3.1. Summary, Conclusion and Recommendation
3.2. Summaries and conclusion
Nepal is termed as one of the richest country in terms of natural beauty, cultural
heritage and diversity. Nepal is such a country where tourist can visit through out the year.
The beautiful of this country attracts more tourists and hence helping to increase the no. of
tourist‟s influx in Nepal. Thus tourism is the major factor for economic development of
Nepal.
Nepal tourism board (NTB) is the major source of the information and data included in the
report. NTB plays an important role in the development and prosperity of tourism in the
country. All the tourists activities performed in the country are conducted under NTB act
2053. NTB has playing a significant role in the development of tourism sector of the country.
In real sense, tourism in Nepal can be traced only after democracy 1951. Prior to this
foreigner who visited with tourism propose where very limited in number. Tourism is
important not only for earning foreign exchange but also important for unemployment
problem, balance of payment strengthening, diplomatic relationship, cultural exchange, trade
diversification etc. thus it has became one of the very essential factor to uplift our national
economy.
In the last 11 years average tourist arrival is 429355 tourists and foreign exchange earning is
US $ 187064181.81. In order to promote and encourage tourist to visit Nepal, concern
35. department and government should give attention towards the wants and need of tourist and
should provide different types of facilities to them and have to develop infrastructures.
3.3. Recommendations
So far the high natural and cultural potentiality are seen in Nepal, it is expected that tourist
industry can be developed in future and may plays a vital role in the country‟s socio-
economic development by earning a significant amount of foreign exchange. So for the
steady growth of tourism following recommendation are suggested.
v Transportation:
Transportation plays a crucial role in the development of tourism unless there is a convenient
facility in transportation development of tourism is impossible. So it is necessary to pay
attention on transportation facilities are better than will be able to bring more tourists.
v Accommodation:
Accommodation is also one of the important parts of tourism industry. Without
accommodation facilitates the development of tourism industry is impossible. There are lots
of tourist destinations where accommodation facilities are not available and available
accommodation aslo unable to provide good service. Accommodation facilitates not only
earn money but also generates employment, which is desperate need of Nepal.
v Entertainment:
36. Tourist arrival record shows that most of the people travel to Nepal for spending holiday of
for pleasure. They came here to relax and entertainment equipment or facilities are the best
ways to relax. Tourists who travel with other purpose then holidays or pleasure also need
entertainment. Therefore we have to increase the entertainment facilities on appropriate
places to increase the arrival of tourists.
v Marketing and Promotion
Advertisement is one of the most powerful tools of marketing. Government and the private
sector to promote products and to counter poor and bad publicity abroad whenever such cases
happen should do tourism marketing jointly. Publicity should be made at international level
through different popular international travel trade magazines, journals and other various
media in major tourist originating market. Since Nepal has large potential of rafting but the
lack of advertisement we have few tourists on this purpose.
v Others
Should care about sanitation and hygienic of place.
The things which attract to tourist should preserve like ancient temples, natural beauty,
historical monuments, cultural heritages etc.
Security of tourist is one of the most important matters of tourism. So, government should be
able provide security.
37. BIBLIOGRAPHY
NTB; Nepal Tourism Board, Kathmandu
Nepal tourism Statistics (2010), Government of Nepal, Ministry of culture, tourism and civil
aviation.
Nepal Rastra Bank, Kathmandu
Satyal, Yajna Raj, (1999), Tourism In Nepal, A Profile, Adroit Publishers, New Delhi
www.tourism.com
www.welcomenepal.com