1. EVENT MARKETING

2. WHAT IS EVENT MARKETING ?
• Event marketing is a promotional strategy that involves face-to-face
contact between companies and their customers at special events like
concerts, fairs, and sporting events. Brands use event marketing
entertainment (like shows, contests, or parties) to reach consumers
through direct hand-to-hand sampling or interactive displays.

3. TYPES OF EVENTS

5. Event Objectives
Objectives are essential in order to justify investment.
Some possible objectives include:
• Size of audience reached
• Ability to reach target
• Sponsor recognition levels
• Potential sales
• Economic Impact
Objectives are included in an event proposal along
with organizational details and a timeline.

6. Marketing Communications
Branding
Advertising
Strategy
Name, logo, colour, and image. Event
needs a consistent look.
Message and media strategy to create
interest and reach target group effectively.
PR Strategy
Press releases and conferences in pre-event
stage.

7. Evaluation and Measurement
• On-Site Surveys
• Post Show Surveys
• Media Impressions
• Sale of Tickets
• Traffic Counts

8. • According to a 2012 study by the Event Marketing Institute:
• 58% of event marketing participants purchased the marketed product
after the event
• 86% of these consumers became regular customers