Ch20 - New Market Offerings

INTRODUCING NEW MARKET OFFERINGS Ralph W. Tanco Ateneo Graduate School of Business Top 10 Concepts

Outline: New Market Offerings: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline: New Market Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 1: Ways of introducing new products ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Concept 2: Challenges in a new product development

Concept 3: Most important success factor ,[object Object]

Concept 4: Reasons for New Product Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 5: Organizational arrangements ,[object Object]

Concept 6: Budgeting for a new product ,[object Object],[object Object],[object Object],[object Object]

Concept 7: Organizing New-Product Development ,[object Object],[object Object]

Concept 8: Managing the development process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 8: Managing the development process ,[object Object],[object Object],[object Object]

Concept 9: Consumer adoption ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept 10: Characteristics of the innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary: New Market Offerings: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary: New Market Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Conclusion: New Market Offerings ,[object Object],[object Object],[object Object],[object Object]

Ch20 - New Market Offerings

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