The document is the homepage for Digital Dealer magazine. It includes headlines promoting becoming a female friendly dealer and integrating CRM with websites. The featured article discusses what type of customer a dealer wants. Other articles discuss maintaining active vs inactive leads and interview an internet manager. The page also includes an auto industry calendar of upcoming events.

1. http://www.digitaldealer-magazine.com/index.asp?page=7
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
April 2007 Current Issue
Features
Cover Story
Ralph Paglia: e-Business Director, Courtesy Chevrolet
Digital Dealer Interview
Steve Anenen and Kevin Henahan : ADP Dealer Services
Vendor Profile
Ebay Motors Evolution Online
Departments/Columns
AAISP
2007 Digital Dealer Conference & Exposition Equals Success
Mike Roscoe
Internet Sales
The Next Frontier of Online Sales
Mark Burack
Will your Internet Department Sink or Swim?
Digital Dealer
First Day ROI
Craig Criswell
DMS Workshop
Technology to Help you Avoid Report Fatigue
Departments
Jim Skeans
Editor's Notes
http://www.digitaldealer-magazine.com/index.asp?page=7 (1 of 2) [4/17/2007 8:11:04 PM]

2. http://www.digitaldealer-magazine.com/index.asp?page=7
CRM Mail
CRM and Relationships: It is all about what you know or New Products & Services
don’t know
Chuck Barker
What Happens When your Phone Stops Ringing?
David Hein
Starting a Business Development Center
Rick McLey
It’s No Flash in the Pan
Jason Ezell
Technology Trends
Bring in the Robots
Sandi Jerome
http://www.digitaldealer-magazine.com/index.asp?page=7 (2 of 2) [4/17/2007 8:11:04 PM]

3. http://www.dealer-magazine.com/
FREE Weekly eNewsletters Sell More Vehicles to Women!
Information for each department Become a Female Friendly
Apr 17 2007 in the dealership. Certified Dealer.
Click Here Contact Us Now
Current Articles In Our Current Issue
The Ostrich Says, "Its All Your Fault"
by : Tim Deese
Read Open In New Window
So let’s go back for a history lesson from the time when men were men and
mice were mice—and I got started in this business. My first decade in the
industry included selling on an independent lot, becoming a used car
manager of a new car store, working as GM of a metro high volume General
Motors franchise and owning my own dealership. All this happened before I
was 27 years old.
Featured Article
Crafting a Buy/Sell Agreement to Avoid Litigation
by : Leonard Bellavia
Read Open In New Window
Once a buyer and a seller have agreed on a purchase price for an automobile
dealership, they often have the misconception that the hardest part of the
transaction is completed. The truth however, is that there are a myriad of
issues that must still be negotiated and finalized in a well-structured "buy/sell
agreement."
Mike Shaw : Mike Shaw Automotive Group
by : Dealer Magazine
Read Open In New Window
http://www.dealer-magazine.com/ (1 of 2) [4/17/2007 8:11:28 PM]

4. http://www.dealer-magazine.com/
Dealer Mike Shaw of Mike Shaw Automotive Group, Denver, CO, fits the mold Take a few seconds and weigh in on this question.
of a classic entrepreneur. In his nearly 40 years in auto retailing, he’s had to
essentially start from scratch twice on the pathway toward building a If another summer incentive war takes shape,
how will it impact your dealership?
successful, $263 million dealer group with locations in four states.
It would help clear out stale units
It would not have much impact
It would help our bottom line
The Risks of Spot Delivery It would hurt future sales
by : Gil Van Over
Read Open In New Window
Vote
Dealers that are still using spot delivery as their primary sales process are still
Sponsored by: Dealer magazine
working with relics and have not advanced with available technology. The
proliferation of Dealer Track, Route One and CUDL provide a dealer with the View Previous Polls
tools to obtain credit approvals before sending the customer down the road
with the car, essentially eliminating spot delivery issues.
http://www.dealer-magazine.com/ (2 of 2) [4/17/2007 8:11:28 PM]

5. http://dfo-magazine.com/
Lista: Making Workspace Work Wake Up Your Parts Inventory
Issue counters, parts dept. For some parts on your shelves,
storage, workbenches for time is about to run out.
Apr 17 2007 dealerships. Click Here
Learn More
Current Articles In Our Current Issue
Customer Follow-up: The Key to a Busy Service Department
by : Charlie Polston
Read Open In New Window
Imagine greatly reducing the number of "slow" days on your service lane.
Imagine capturing more maintenance dollars rather than waiting on repair or
warranty business to trickle in. Imagine seeing more customers stay loyal to
your service department throughout the ownership cycle. Imagine greater
income for you and your fixed operations personnel, while keeping
departmental gross high.
A Must Read
It's All About the Skills
by : Larry Cummings
Read Open In New Window
The SkillsUSA competition features the first place winners in all career and
technical education fields, drawing one winner from every state in the nation.
Obviously of primary interest to any one in the automotive field is the intense
competition in automotive service technology and in the collision and refinish
careers. Take it from someone who has been here for three years in a row,
this important test of the nation’s best in these fields and the brightest young
high school and post secondary students is something you will never forget.
http://dfo-magazine.com/ (1 of 2) [4/17/2007 8:11:40 PM]

6. http://dfo-magazine.com/
DFO Interview: Jonathan Turnbull - Technical Training Manager, Honda Take a few seconds and weigh in on this question.
and Acura
How often do you ask customers to do work
by : Lance Helgeson they declined on a prior visit?
Read Open In New Window
Never
Jonathan Turnbull, technical training manager for Honda and Acura divisions
in the U.S., is overseeing a transformation of technician training for both Sometimes
vehicle lines that will replace traditional classroom learning with interactive, e- Always
learning modules.
Vote
Sponsored by: Valspar
You Have a Need for Speed View Previous Polls
by : Dave Dunn
Read Open In New Window
A group of my customers from the Texas-based Sewell organization wanted
to see a shop that was excelling in cycle time performance. I contacted Brian
Evison from Bemack Planning Services and he gave me a great lead. We
visited the Penske owned (UAG) facility in Fairfield, Conn. The facility name is
Fairfield Collision Center (formerly Fairfield Motor Cars Collision Center)
A Dearth of Tow Trucks and Other Current Trends
by : James Gilmour Bell
Read Open In New Window
Service absorption now a key indicator for bank credit. A banking executive
who took in one of our seminars noted that his bank is now using a
dealership's service absorption number to help the bank determine risk when
a dealership is looking for capital. And why not?
http://dfo-magazine.com/ (2 of 2) [4/17/2007 8:11:40 PM]

7. http://www.digitaldealer-magazine.com/
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Current Articles In Our Current Issue
What Kind of Customer Do You Want?
by : Jim Roche
Read Open In New Window
Customer satisfaction is essential to any business. But how many dealers
really want a satisfied customer who never comes back? A lot of us in the
industry talk about customer retention, customer loyalty and customer
satisfaction. Often, we use the terms interchangeably. This is a mistake
because each of those terms has a very specific meaning.
Featured Article
Can your Internet Manager be a Customer Contact Manager?
by : Sandi Jerome
Read Open In New Window
Have you done such a good job of setting up an Internet department that you
have worked yourself out of a job? A recent reader wrote to me with a
problem. He had built the Internet department from the ground up and now
about 35 to 45 percent of the dealership's total sales come from the Internet.
Now CRM is an issue.
Nice Guys Finish First
by : John Brentlinger
Read Open In New Window
http://www.digitaldealer-magazine.com/ (1 of 2) [4/17/2007 8:11:42 PM]

8. http://www.digitaldealer-magazine.com/
New schoolers are willing to learn, grow and change with the constantly Take a few seconds and weigh in on this question.
changing customer base. They are willing to learn new things in order to keep
up with the customer. But the most important thing that new schoolers are Do you maintain an active lead count report?
doing is letting go of the things that do not work. Yes
No
Vote
Working Active and Inactive Leads Sponsored by: Digital Dealer magazine
by : Craig Criswell
Read Open In New Window View Previous Polls
Internet leads come at you from a wide variety of sources. With such a wide
range now comes an even wider range of lead quality. How do you come up
with a process to sift through all those leads and cull out the real buyers while
making sure you do not miss an opportunity?
Elliott Bourne III - Internet Manager, Honda of Bowie
by : Digital Dealer
Read Open In New Window
Elliott Bourne III, Internet manager at Honda of Bowie in Bowie, MD, for the
past two years, has dealt with his share of challenges. Situated between
Washington D.C. and Baltimore, Honda of Bowie is right in the middle of a
very competitive automotive climate. Drawing customers away from the large
metro dealers is no easy task.
http://www.digitaldealer-magazine.com/ (2 of 2) [4/17/2007 8:11:42 PM]

9. http://www.digitaldealer-magazine.com/index.asp?page=8
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Advance Search
In Our Current Issue
Included In Title:
Included In Article:
By Author: Select Author
From: Select 2005
To: Select 2007
In Magazine Dealer Magazine
Digital Dealer
DFO Magazine
Featured Article
Advanced Search
To search for a specific article, please use the search box
above.
2007 Back Issues
January 2007 Digital Dealer
February 2007 Digital Dealer
March 2007 Digital Dealer
April 2007 Digital Dealer
2006 Back Issues
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10. http://www.digitaldealer-magazine.com/index.asp?page=8
January 2006 Digital Dealer Take a few seconds and weigh in on this question.
February 2006 Digital Dealer Do you maintain an active lead count report?
Yes
March 2006 Digital Dealer
No
April 2006 Digital Dealer
May 2006 Digital Dealer Vote
June 2006 Digital Dealer Sponsored by: Digital Dealer magazine
July 2006 Digital Dealer View Previous Polls
August 2006 Digital Dealer
September 2006 Digital Dealer
October 2006 Digital Dealer
November 2006 Digital Dealer
December 2006 Digital Dealer
2005 Back Issues
August 2005 Digital Dealer
September 2005 Digital Dealer
October 2005 Digital Dealer
November 2005 Digital Dealer
December 2005 Digital Dealer
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11. http://www.digitaldealer-magazine.com/index.asp?page=2
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Certified Integrate your CRM with your Website
Dealer. and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Auto Industry Calender of Events In Our Current Issue
Industry Events Consumer Events
October 4- 8, 2006 - Aneheim, CA
Orange County Auto Show, at the Anaheim Convention
Center
More Information
October 6- 8 , 2006 - Bridgeport, CT
Southern Connecticut Auto Show at the Arena at Harbor Featured Article
Yard in Bridgeport, CT, For More Information
October 6 - 15, 2006 - Miami Beach, FL
Southern Florida International Auto Show, at the Miami Beach
Convention Center. More Information
October 19- 22 - Long Island, NY
Long Island Auto Show at the Nassau Veterans Memorial
Coliseum in Uniondale, NY More Information
October 25 - 29 - Seattle, WA
Seattle International Auto Show at Qwest Field Event Center
in Seattle. More Information
Take a few seconds and weigh in on this question.
October 17, 2006 - Colleyville, TX
Do you maintain an active lead count report?
AWARE Presents Its Second Leadership Event
Yes
AWARE (Advancing Women in Automotive Retail Enterprises,
Ltd.) is coming back to Texas with its second Leadership No
Event, “Advance and Manage Your Career” on October 17,
2006 at the Colleyville Center, in Colleyville, Texas. This
inspiring event will teach retail automotive industry
Vote
Sponsored by: Digital Dealer magazine
professionals how to advance, move their careers forward,
and be more successful. For more information View Previous Polls
October 31 - November 3, 2006 - Las Vegas
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12. http://www.digitaldealer-magazine.com/index.asp?page=2
Annual SEMA Show for the Specialty Automotive Equipment
Industry. Event takes place at the Las Vegas Convention
Center.
More Information
October 31, 2006 - Las Vegas
Collision Industry Conference in Las Vegas
The Collision Industry Conference (CIC) is a forum for the
discussion of national issues affecting the various segments
involved in the Collision Repair Industry. The meeting is at
Mandalay Bay Hotel prior to the NACE event. For more
information.
November 1-4 2006 - Las Vegas
NACE Conference at Mandalay Bay Convention Center
The Internatinal Autobody Congress & Exposition will be held
this year from November 1-4, during Automotive Aftermarket
Industry Week. The event will be at Mandalay Bay Convention
Center, Las Vegas, Nevada USA. More information.
November 2-4 2006 - Las Vegas
CARS event scheduled for Las Vegas
Mark your calendars now to attend the 2006 Congress of
Automotive Repair and Service (CARS). The event will be held
Nov. 2-4 at The Mirage in Las Vegas. CARS 2006, sponsored
by the Automotive Service Association's Mechanical Division,
is an official event of Automotive Aftermarket Industry Week
(AAIW), held annually in Las Vegas. The premier event for
automotive service professionals, CARS is unmatched in
regard to technical training, management seminars and its
exhibitor showcase. More information.
Feb 3- 6, 2007 NADA Event in Las Vegas
NADA 2007 will be at the Las Vegas Convention Center, in
Las Vegas, NV More Information
http://www.digitaldealer-magazine.com/index.asp?page=2 (2 of 2) [4/17/2007 8:11:48 PM]

13. http://www.digitaldealer-magazine.com/index.asp?page=6
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Subscriptions
Digital Dealer —
Digital Dealer is the preeminent multi-media information source
for franchised dealership Internet Sales Managers, e-Commerce
Directors, BDC managers, CRM managers and dealers and
department managers interested in sales-related technology
solutions and applications.
Digital Dealer magazine is the official publication of AAISP, the Association of Automotive
Internet Sales Professionals, and is published 12 times annually. Each issue of Digital
Dealer features a cover story on a successful Internet Sales Professional and articles
written by the top experts and consultants in the field.
The Digital Dealer e-newsletter is a weekly compilation of news, trends, tips and the most
compelling issues of the day affecting automotive retail, specifically pertaining to Internet
and technology-related vehicle sales issues.
The Digital Dealer website features everything you see in Digital Dealer magazine and the
Digital Dealer weekly e-newsletter, plus discussion forums, archives, event listings,
advertising information and company information.
New Subscription Renew Subscription Address Change Cancel Subscription
Free Weekly eNewsletter to Subscription
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14. http://www.digitaldealer-magazine.com/index.asp?page=6
Click Here to subscribe to one
of our FREE weekly Dealer
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Dealer and Dealer Fixed
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If you need to contact us regarding other matters please click here.
Corporate Office:
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Contact Us
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15. Discussion Forum
“Get involved in the discussions
going on in our forums. Or start one
of your own. Just scroll down and
look for the magazine and/or topic
area you wish to discuss.”
If you’re here to comment on an article in one of our print publications, just look under that magazine’s
name and find the subject area that coincides with the subject area in which the article ran in the print Dealer
publication, i.e., Jim Ziegler’s articles run under “Dealer Advocate”, so if you wanted to comment on an Magazine
article of Jim’s, just click “Dealer Advocate” under “Dealer magazine” forums and click on the thread Homepage
titled the same as his article in the magazine.”
Welcome Guest
The time now is 10:11pm.
Forum Topics Posts Last Post
DEALER magazine
OEM Issues 15 February 2007 at 11:50am
2 10
Discussion about strategies and initiatives from OEMs By cadillacman57
DEALER Advocate 14 April 2007 at 4:48pm
8 37
Tell it like it is. Moderator: Jim Ziegler / Mike Roscoe By bets
The DEALER Interview 25 April 2003 at 11:19am
Discuss DEALER magazine's most recent By Forum Administrator
DEALER Undercover 25 April 2003 at 11:14am
Discuss DEALER magazine's most recent By Forum Administrator
Leadership 17 January 2007 at 10:55am
1 4
Not "management"..."leadership" Moderator: Dave Anderson By joeyc
Legal Issues
25 April 2003 at 9:42am
Discuss the rule of law as it pertains to your business. By Forum Administrator
Moderator: Dan Myers
Ownership
15 May 2003 at 11:27am
All the issues relating to being the owner not covered in the By Forum Administrator
other forums
Acquisitions- Open Points and Buy-Sells 25 January 2007 at 10:07am
2 6
Franchise winners and losers. Moderator: Greg Gilmore By ggilmore
Succession
25 April 2003 at 9:44am
Eventually, someone else will own your store(s). Discuss By Forum Administrator
planning how and when it happens. Moderator: Loyd Rawls
Advertising 14 December 2006 at 10:18am
4 16
Discuss "which half" is wasted. Moderator: Jim Boldebook By JimB
Sales & Marketing 13 April 2007 at 9:36pm
5 12
The art of the sale Moderator: Jack Bennett By Jeff Knott
F&I 11 January 2007 at 1:49pm
4 9
Money makes the world go round...Moderator: James A. Ziegler By toccoakid
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16. Discussion Forum
Women
25 April 2003 at 9:47am
Women are involved in the vast majority of your sales and all By Forum Administrator
of their sales. Moderator: Gerry Myers
Used Vehicle Department 05 April 2007 at 2:45pm
1 1
42% of your money is tied up here. By beaneater1001
Forum Topics Posts Last Post
Digital Dealer magazine
Online Inventory Sites 04 March 2007 at 12:26pm
1 1
How third party sites help dealers get more visibility By drelam
Web Site Design & Strategy 16 April 2007 at 9:02am
5 21
Ways to manage your Web site By johnfuhrman
Management Issues 26 July 2006 at 9:53am
Challenges with mangement related to Internet Initiatives By Forum Administrator
Internet Professional Pay Plans 26 March 2007 at 3:16pm
1 4
How do you compensate Internet Sales Teams By Jarrett
DMS
26 March 2007 at 2:29pm
Can't live with 'em, can't live without 'em. Moderator: Sandi 2 4
By Jarrett
Jerome / Jim Skeans
CRM / BDC
23 February 2007 at 2:55pm
Customer Relationship Management, Business Developement 2 2
By DSmith
Centers Moderator: Sandi Jerome
Internet Sales 16 April 2007 at 8:44am
11 44
Discuss what works...what doesn't. Moderator: Mike Roscoe By johnfuhrman
Technology
Not DMS, not Internet sales...everything else that's technology 19 February 2007 at 5:58pm
1 4
related in automotive retailing. Moderator: Sandi Jerome / Mike By jchown
Roscoe
Forum Topics Posts Last Post
Dealer Fixed Operations magazine
Fixed Operations Management
16 April 2007 at 10:56pm
Discussion Forum for Fixed Operations Managers and Service 10 40
By clmnoea
Directors
Service Lane 29 January 2007 at 2:04pm
2 8
Discussion of issues pertaining to Service Lane By Richard Madsen
Parts 11 February 2005 at 12:55pm
Discussion of Parts Department related issues By Forum Administrator
Body Shop 25 April 2003 at 9:50am
Time to expand...or time to bulldoze? Moderator: Dave Dunn By Forum Administrator
Facilities Planning 22 June 2005 at 10:01am
Facilities planning articles and discussions By Forum Administrator
Training 22 June 2005 at 10:08am
Articles and discussion related to training in Fixed Operations By Forum Administrator
AYES 12 March 2007 at 8:13am
1 1
Automotive Youth Education Service. By japauto
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17. Discussion Forum
Service Technician Forum 07 March 2007 at 1:01pm
1 1
You asked for it techs, you got it. By WarezSoft2007
Forum Topics Posts Last Post
Dealer Pre Owned
Reconditioning 07 August 2006 at 11:22am
What is the secret to good reconditioning program By Forum Administrator
Certified Vehicles 07 August 2006 at 11:21am
Certified Vehicles and future growth By Forum Administrator
Forum Topics Posts Last Post
DEALER life
Passages 04 April 2007 at 3:54pm
1 5
Remembering those in our industry who have passed... By Jeff Knott
Comings & Goings 02 May 2003 at 10:57am
Who's in, who's out, who's up, who's down... By Forum Administrator
Politics 25 April 2003 at 3:34pm
The spin zone. By Forum Administrator
Humor 25 April 2003 at 3:32pm
Heard any good ones lately? By Forum Administrator
Sports
25 April 2003 at 4:38pm
Ball and stick sports...football, baseball, basketball, golf, By Forum Administrator
hockey, etc.
Motorsports 03 April 2007 at 3:20pm
1 1
Nascar, Formula, NHRA, etc. By shipjumper
Hobbies 25 April 2003 at 4:41pm
Golfing, yachting, fishing, and other leisurely pursuits. By Forum Administrator
Travel 25 April 2003 at 4:44pm
Places to go, things to do. By Forum Administrator
Entertainment 25 April 2003 at 5:01pm
Books, movies, TV, shows, clubs, etc. By Forum Administrator
Swap Meet 11 January 2007 at 3:47pm
1 4
Buy/sell/trade. By Driven2WIN
Latest Forum Posts Forum Statistics
Service Scheduling There are 235 Posts in 67 Topics in 42 Forum
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What would happen? Last Post by clmnoea
GM TERMINATING DEALERS There are 1328 Forum Members
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importing from japan There are 15363 Active Users, 15061 Guest(s)
and 302 Member(s)
Open Forum (no new replies) Read Only (no new replies) Password Required
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19. http://www.digitaldealer-magazine.com/index.asp?page=4
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Advertising
Connect with 38,000+ dealers, GMs, Internet Sales Managers, e-Commerce Directors,
BDC/CRM Managers with just one ad!
Digital Dealer is the preeminent multi-media information
source for franchised dealership Internet Sales Managers, e-
Commerce Directors, BDC managers, CRM managers and
dealers and department managers interested in sales-
related technology solutions and applications.
Digital Dealer magazine is the official publication of AAISP, the Association of Automotive
Internet Sales Professionals, and is published 12 times annually. Each issue of Digital
Dealer features a cover story on a successful Internet Sales manager, e-Commerce
Director, BDC/CRM Manager and articles written by the top experts and consultants in the
field. Digital Dealer is delivered directly to 16,000+ Internet Sales Managers / e-
Commerce Directors and BDC/CRM Managers, as well as being bound into Dealer
magazine, which is delivered to 22,000+ dealers, GMs and top management execs, giving
Digital Dealer magazine a total circulation of over 38,000.
Digital Dealer magazine offers the ONLY way to reach Internet Sales Managers /
e-Commerce Directors, BDC/CRM Managers AND the dealers and GMs who run
their stores…with just one ad. Connect with both levels of decision makers by
placing your ad in two magazines…for the price of ONE!
The Digital Dealer eNewsletter is a weekly compilation of
news, trends, tips and the most compelling issues of the day
affecting automotive retail, specifically pertaining to the
Internet / CRM and technology-related vehicle sales issues.
http://www.digitaldealer-magazine.com/index.asp?page=4 (1 of 3) [4/17/2007 8:11:57 PM]

20. http://www.digitaldealer-magazine.com/index.asp?page=4
Launched in January 2006, already, 16,000+ have signed up
to receive the Digital Dealer weekly e-newsletter.
The Digital Dealer website features everything you see in
Digital Dealer magazine and the Digital Dealer weekly e-
newsletter, plus discussion forums, archives, event listings,
advertising information and company information.
More advertising information:
Circulation:
Dealer Communications sends out magazines to over 56,000 dealers and managers.
22,000 dealers/GMs/top managers + 16,000 Internet Sales Managers + 18,000 Fixed
Operations Managers and Service Managers = 56,000 recipients. This is not pass-along...
it's that many people receiving their own copy of a Dealer Communications publication.
Dealer magazine is audited by BPA International.
Mechanical Requirements and Production Calendar:
Our publications are produced on a regular schedule. Here is a link to our PDF file (new
window) covering size requirements along with other technical information. Our 2006
Production Calendar is also included on this file.
Advertising Rates:
We have a national sales representative network covering the country and our various
publications. Please contact us so we can have a representative get you the information
you need.
Contact Us for Advertising Rates
Production Contact:
Joe Birch
In-House Graphics
347 Wagon Wheel Trail
Wexford, PA 15090
Corporate Office:
Dealer Communications
330 Franklin Road
Suite 135A, Box 386
Brentwood, TN 37027
(615) 261-9304
Contact Us
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21. http://www.digitaldealer-magazine.com/index.asp?page=4
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22. http://www.digitaldealer-magazine.com/index.asp?page=5
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Contact Us
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23. http://www.digitaldealer-magazine.com/index.asp?page=5
Dealer Communications
330 Franklin Road
Suite 135A, Box 386
Brentwood, TN 37027
(615) 370-1515
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24. http://www.digitaldealer-magazine.com/index.asp?page=3
Sell More Vehicles to Women! CRM That Buzzes
Become a Female Friendly Integrate your CRM with your
Certified Dealer. Website and see sales takeoff.
Apr 17 2007 Contact Us Now Click Here
Our Company
Over the last ten years Dealer magazine has worked hard to be the digest of expert advice and
opinion, edited from the perspective of the franchised automobile dealer. Our mission has always
been simple: to function as a conduit for a free flow of information
between dealers and the top experts and consultants in the retail
automobile business. We also take the position of being an advocate
for the individual independent business men and women who are
franchised automobile dealership owners.
Every issue of Dealer provides an insightful, candid cover story interview with one of America’s
most successful dealers and with articles written not by reporters, freelance writers or magazine
editors, but by the experts in the field. Our editorial contributors don’t spend their time trying to
figure out what’s going on. They spend their time in America’s dealerships solving problems and
increasing profitability.
We share the business philosophies and opinions that propelled America’s most successful dealers
to the top, and those that keep them there. And we take an “insiders”
look at the issues that dealers are most interested in, as well as the
issues that they should be interested in.
Through exclusive features such as "Dealer Advocate","Dealer
Undercover", “The Dealer Interview” and "Dealer Mail", Dealer magazine speaks for those who
cannot by providing a forum for dealers to share ideas and to get issues out into the open.
We have also expanded with two other publications, Digital Dealer and Dealer Fixed
Operations. These target not only the owners but the managers in the dealership who work in
the technology, Internet, service and parts departments. The same type of insightful and useful
content that appears in Dealer is written for these very important areas of the dealership.
Advertisers in our publications are sponsors of this conduit of information and readers are
http://www.digitaldealer-magazine.com/index.asp?page=3 (1 of 2) [4/17/2007 8:12:02 PM]

25. http://www.digitaldealer-magazine.com/index.asp?page=3
constantly reminded that, although our sponsors and advertisers may
not necessarily agree with everything written in Dealer, our sponsors
and advertisers want to protect the dealers' rights to speak and be
heard.
Now, our website further enhances Dealer Communicaitons mission
by having actual discussion forums which encourage dealers to discuss topics of interest and
articles in our publications, as well as other issues of the day.
When someone asks, "How did Dealer magazine grow so fast?" We answer quite simply that our
publications have captured the hearts and minds of America's franchised automobile dealers in a
way that has never been done before. Many of our readers view us as "family." We share their
trials and tribulations and provide value to help them run their enterprises everyday.
We are "car people" who advocate for the franchise system...people who spend their days, their
years and often, their entire careers in the retail automobile business.
Our headquarters is based in the Nashville, Tennessee area with additional editorial and sales
offices in Cooperstown, Chicago, Cleveland, San Francisco and Pittsburgh.
You can reach us at:
Dealer Communications
330 Franklin Road
Suite 135A, Box 386
Brentwood, TN 37027
(615) 370-1515
Contact Us
http://www.digitaldealer-magazine.com/index.asp?page=3 (2 of 2) [4/17/2007 8:12:02 PM]

26. Ask Patty - Automotive Advice for Women
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27. Ask Patty - Automotive Advice for Women
Question: Deborah Renshaw
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29. http://www.dealer-magazine.com/index.asp?page=7
FREE Weekly eNewsletters Sell More Vehicles to Women!
Information for each department Become a Female Friendly
Apr 17 2007 in the dealership. Certified Dealer.
Click Here Contact Us Now
April 2007 Current Issue
Features
Dealer Advocate by Jim Ziegler
Baseball Has Been Very Good to Me
Dealer Interview
Jody DeVere, President, AskPatty.com
Cover Story
Lee Beaman, Beaman Automotive Group
Departments/Columns
Leadership
How to Work within the Discipline of Priorities
Dave Anderson
Ownership
What Would the Sale of the Chrysler Division Mean to
Dealers?
Rich Sox
The Heart of the Dealership Transaction
Greg Gilmore
An Elegant Solution to Work in Process (WIP)
Jeff Sacks
Out of Site F&I
Andrew Peace
http://www.dealer-magazine.com/index.asp?page=7 (1 of 2) [4/17/2007 8:12:22 PM]

30. http://www.dealer-magazine.com/index.asp?page=7
Seeking Succession: Common Trust Problems Increasing Need for Robust
Loyd Rawls Identity Management Processes
Dealer Magazine
Advertising
Scam, Spam and Digital Lies! The Vision of F&I Inc. Adds Ethics
Jim Boldebook Training
Dealer Magazine
Sales & Marketing
The Walkaround Departments
Jack Bennett
Did One of your Salespeople Write this Letter?
Mail
Gerry Myers Happenings
New Products & Services
Is the Auto Industry Doomed?
Perk Perkins
Inventory Turn and Profits in Today's Retail Market
Dale Pollak
Used Vehicles
Is your Used Car Manager a Stockbroker or a Clerk?
Richard Libin
http://www.dealer-magazine.com/index.asp?page=7 (2 of 2) [4/17/2007 8:12:22 PM]

31. http://www.dfo-magazine.com/index.asp?page=7
Lista: Making Workspace Work Wake Up Your Parts Inventory
Issue counters, parts dept. For some parts on your shelves,
storage, workbenches for time is about to run out.
Apr 17 2007 dealerships. Click Here
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April 2007 Current Issue
Features
Dealer Fixed Operations Interview
Global Service & Parts, Chrysler Group
Cover Story
Service Manager Miller Auto Group
Departments/Columns
Service Profit
Winning at the Quick Service Game – Part Two
Ed Kovalchick
Hours Per Repair Order - a Tragically Flawed Measurement
Les Silver
Achieve 100 Percent Service Absorption
Jim Bernardi
Opportunities Galore!
Charlie Polston
Understanding Market Impacts and Getting Back to Basics
James Gilmour Bell
Variable Technician Pay: a Concept Whose Time Has Come
Gene White
Departments
Special Section
http://www.dfo-magazine.com/index.asp?page=7 (1 of 2) [4/17/2007 8:12:26 PM]

32. http://www.dfo-magazine.com/index.asp?page=7
Offers shelving, storage solutions to fit individual dealers’ Editor's Notes
needs
Mail
Dealer Magazine
New Products & Services
DMS
Technology that Keeps your Parts Inventory Clean and
Profitable
Jim Skeans
Training
It’s All About the Relationships!
Larry Cummings
Parts Profitability
Things I Heard and Saw in Las Vegas
Jim Richter
Bodyshop
Push Production and Pull Sales
Dave Dunn
For Dealership Groups Serious about Technician Training
Brandon Eckenrode
For Dealership Groups Serious about Technician Training
Brandon Eckenrode
http://www.dfo-magazine.com/index.asp?page=7 (2 of 2) [4/17/2007 8:12:26 PM]

33. http://www.digitaldealer-magazine.com/index.asp?article=1298
Sell More Vehicles to Women! CRM That Buzzes
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Digital Dealer Magazine | April 2007
Ralph Paglia: e-Business Director, Courtesy Chevrolet
by : Digital Dealer
Printer Friendly Version
Email This Article
In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state.
Growth isfueling an extraordinarily strong, vibrant economy and a boom in theHispanic population. Twenty-four percent of all
auto sales in themarket are from Hispanic buyers and Courtesy Chevrolet reports that 45percent of its sales come from the
Hispanic population. The marketfinds 13 very aggressive Chevrolet stores competing for marketshare.Ralph Paglia, the e-
business director at Courtesy finds his team underattack by the online efforts of his hypercompetitive counterparts.
When did you come aboard the Courtesy Chevrolet team and how is your department is set up?
I was recruited and hired by the Gruwell family to be theCRM/e-business director at Courtesy Chevrolet in the summer of
2005. Myresponsibilities include the development and supervision of severaldiverse teams within Courtesy Chevrolet’s e-
business department,including a customer relationship center (CRC), a new car Internetsales team, two distinct used car
Internet sales teams, an e-financesales team and two full-time CRM administrators. All in all, I haveresponsibility for
approximately 60 Courtesy Chevrolet employees whoproduce 300 to 400-plus vehicle sales per month.
Have you been in the business for awhile?
I started selling cars in 1981 in San Diego, CA, at Kearney MesaVW-Peugeot. After six years I went to work for Bob Lewis VW-
Peugeot indowntown San Diego and stayed a couple of years at that location. Aftera few stints at dealerships in Texas and
New York, I worked for anational sales training company (RBI) and then accepted a position withCyber Car, a division of the
HAC Group, which also owned the AutoMarkDealer Web Site Company and the Half-A-Car Trade Cycle
Technologyconsulting company that specialized in short-term leasing for customerretention.
http://www.digitaldealer-magazine.com/index.asp?article=1298 (1 of 6) [4/17/2007 8:12:32 PM]