The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. If you are an automotive professional, then you must consider attending this important event... Learn more about it and be able to register online at http://AutoCon2012.com

1. AutoConnections 2012 Conference & Expo
September 5-8 at The Aria Resort Casino, Las Vegas
Connecting your dealership with the right technologies,
strategies, and leaders to create powerful new outcomes.
Powerhouse Keynote Speakers
70 Workshops, Panel Discussions & Hands-on Labs
Jim Zeigler Grant Cardone William Lovejoy Lon Safko Dave Anderson David Lewis
Goal driven, ambitious Grant is a Best-selling Lovejoy headed GM Marketing Consultant, President of Dave David has been
and sales oriented, Jim Author, Sales Training Vehicle Sales, Service CEO, Author of Anderson’s Learn To training Dealers,
became a record Expert and Twitter Top and Marketing, and Extreme Digital Lead, Dave is author of General Managers,
setting Radio Ad Sales 10 Business Coach and oversaw an increase in Marketing, and Fusion twelve leadership Sales Managers, F&I
Manager and Auto reality TV show host. GM's U.S. market share Marketing, Lon shows development books, Managers and
Sales and Finance Through his five books, in one of the most corporations how to including the Salespeople on the “Art
Manager with some of he discusses how to be competitively train managers to TKO Business Series, of Inspirational Selling”
.
the largest dealerships successful in this new challenging markets think creatively, details Up Your Business, If His unique ideas have
in the country. economy. Cardone the industry has ever the secrets of You Don’t Make Waves helped thousands of
Jim delivers dynamic, revolutionized the seen. Under his launching a successful You’ll Drown, How to dealerships nation-
high content auto dealer industry by leadership, GM's truck on-line business. His Run Your Business by wide achieve their
presentations on re-engineering their sales set records, while best selling book The THE BOOK, and How sales and management
leveraging relation- sales process and GM's scores in National Social Media Bible, is to Lead by THE BOOK. goals. David shares his
ships into increased philosophy. Automobile Dealers transforming ideas in a book titled,
sales and profits, Association dealer- marketing strategies. The Secrets of
internet marketing and satisfaction surveys Inspirational Selling.
prosperity. improved dramatically.
CONFERENCE HOSTED BY CONFERENCE PRODUCED BY

2. 6 Exciting Expo Themes
PEOPLE Regardless of whether you operate a single-point dealership, or a
multi-franchise dealer group, the need for attracting and hiring the right people,
then cultivating a culture in the work place that retains those great people is
greater than ever before. How do you make the most out of the Millennial
Generation?
What are some of the most effective and lowest cost resources for
pre-screening and selection? What are the interview questions that keep you
compliant with federal regulations? AutoCon 2012 will bring in the experts to
connect you with the resources that you need to ensure that people power your
Preliminary Agenda success and become your greatest asset, rather than becoming another
September 5th challenge to deal with.
1:00 PM Registration Opens
PROCESS Whether operating a CRM system, or simply updating specials
3:00 Business Assessments
and inventory displays, the need for Process definition, implementation, and
5:00 PM General Session training to support the consistent execution of work flow procedure is more
6:00 PM AWA Reception acute today than ever before.
7:00 PM 2012 AWA Awards Ceremony With more prospective customers than ever before making contact with
dealers prior to physically visiting the dealership, customer communication
September 6th process is an essential ingredient for a dealer’s success. AutoCon 2012 will
7:30 AM Breakfast provide mission critical information and insights on process management such
as CRM, email template design and daily use, daily workflow task lists, BDC
8:30 AM General Session
design and implementation, Internet Sales.
10:00 AM Ten Workshops
11:00 AM Break in Exhibit Hall MEASUREMENT Many dealers and managers are familiar with the
11:45 AM Ten Workshops phrase “You cannot manage what you do not measure…” , yet far too often
1:00 PM Lunch dealers are asked to make decisions around marketing, sales, process and
2:00 PM General Session Keynote investments without adequate performance metrics, analytics or other
3:15 PM Break in Exhibit Hall information that would make up what we all refer to as “measurement” .
4:00 PM Ten Workshops This workshop track is all about connecting dealers with the resources, tools,
5:15 PM Sponsored Labs
strategies and tactics to drive measurement and accountability in a dealership
so that your decisions become data empowered and more likely to result in an
6:00 PM General Session
ongoing, ever improving competitive advantage.
7:00 PM Evening Reception in Exhibit Hall
SOCIAL MEDIA Social networks continue to grow at rapid speeds for
September 7th one reason: we’re all social by nature. This especially holds true in the
7:30 AM Breakfast automotive industry, where customer service and social interactions are the
8:30 AM General Session foundation of a successful dealership.
10:00 AM Ten Workshops This conference puts an emphasis on leveraging social media and online
11:00 AM Break in Exhibit Hall networking to grow your dealership’s online presence. All the major bases will
be covered, including Facebook, Twitter, Google+, Pinterest, and several other
11:45 AM Ten Workshops
niche networks.
1:00 PM Lunch
2:00 PM Panel Discussion LOCAL REACH Capturing local buyers is the key to success for most
3:15 PM Break in Exhibit Hall dealers. This starts with being visible in local search results, such as Google
4:00 PM Ten Workshops Places and Yelp, and continues with gaining positive reviews on these sites from
5:15 PM Sponsored Labs satisfied customers.
6:00 PM General Session AutoCon 2012 focuses on the fundamentals of local marketing for your
7:00 PM Evening Reception in Exhibit Hall dealership. Topics range from creating a consistent local branding strategy to
building relationships with community influencers to drive traffic and referrals
to your dealership.
September 8th
7:30 AM Breakfast MOBILE Over 90% of Americans keep their cell phones within arms reach
8:30 AM Ten Workshops 24 hours a day. Mobile is one of the fastest growing consumption channels, with
10:00 AM General Session smart phone adoption rates skyrocketing among consumers.
11:30 PM Closing Remarks With more website visitors coming via mobile devices, it is increasingly
12:00 PM Bonus Workshop Sessions important for dealers to have a strong presence in this area. AutoCon 2012
delivers key information about mobile topics such as responsive web design,
creating custom mobile apps, SMS marketing strategies and more.

3. REASONS TO ATTEND:
The AUTO CONNECTIONS difference:
TRIC Educational
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Courses
R om ight Our Educational Workshops are
Ro /n pitch-free, lead by vetted industry
Sponsored $ 125 experts, national speakers, and
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proven thought leaders.
Workshops
DEA
Gives dealers who are shopping
for solutions, new technology, Business
products and services the
opportunity to hear first hand
Friendly
from supplier experts. Staying connected is a priority -
Early
FREE WiFi is provided in all
Regi Bird
areas (exhibit hall, hotel
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P rinc ive End
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Breakfast and Lunch are a great
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opportunity for peer-to-peer
AutoCon Labs
regi networking and sharing of best
practices – and all are included AutoCon offers hands-on
in your registration. presentations of products
and technology in a genius
Expo Hall lab setting.
Our exhibition hall is
organized by product groups,
ve
making shopping easy.
R ecei nds
a
ous lier
1 Measurement
2 People Th pp
u
3 Process
in S edits
Cr
4 Social
5 Local
6 Mobile
Vegas is a gas,
you could have some fun
while you learn something.

4. Why we’re excited about AutoCon 2012…
Dealer Principal & General Manager Marketing Manager
“There are dozens of dealer events, and it “This year I’ve had the opportunity to attend
can be an overwhelming decision both the Digital Marketing Strategies and
choosing which one(s) to attend. However, Automotive Boot Camp conferences put on by
I will always send my team to the FCE First Class Educators and both have indeed
events because I want the best – and they been first class events. The digital marketing
always deliver!” landscape is becoming increasingly dynamic
and the FCE events I’ve attended have really hit
Tracy Myers, Dealer Principal on the latest trends and developments. Even
Frank Myers Auto Maxx the most seasoned automotive digital marketers will learn something
new given the diversity and depth of topics lead by experts from within
and outside the industry.
Operations & General Sales Manager FCE conferences are a great opportunity to quickly and efficiently
bring your dealer team up to speed on all things digital and get them
“First Class Educators have provided game-changing education in the energized to adjust and implement their marketing strategies. This is
digital marketing realm for my staff and exactly why we brought 21 members from our group to Automotive
I. This is the way of the future. These Boot Camp.”
events are excellent for dealers ready to
change and wanting to understand the Ben Robertaccio, Marketing Manager
digital world." Morrie's Automotive Group
MJ MacDonald, Operations Manager
Bountiful Mazda • Orem Mazda Social Media Manager
“I have participated in 2 events that First Class Educators has sponsored,
Business Development Center (BDC) & Digital Marketing Strategies and Automotive Boot Camp. FCE always
Internet Manager seems to have their finger on the pulse of what is
happening in the Auto Industry and the impact
“The team at FCE seems to always outdo themselves and I expect that digital marketing has on it (I think Carrie has
AutoCon2012 to be no different. The line-up of speakers that they a crystal ball).
attract are true Industry leaders. I always FCE has the best speakers, teachers and even
end up having not just a few but many mentors to guide and teach you. The selection of
things to implement back at the dealer- topics and classes is wide and varied, I just wish I
ship. In just two days I can gain more could clone myself so I could get to ALL of them!
information from peers and speakers than I usually walk in thinking I know it all, and walk
months of training and research on my out having learned so much new information. I look forward to
own. ” the next event!”
Lindsay Lavery, eCommerce Director Trish Spagnola, Director of Interactive Marketing & Media
Lavery Automotive Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep
Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford
Internet Sales Director
Internet Sales Director
"First Class Educators brings together some
of the best and brightest in the industry. “I have attended several First Class Educator
Consequently, Automotive Bootcamp events, and I am always impressed with the
events have been a valuable source of comaraderie of dealers, the quality of speakers
information and provided me with some of and trainers, and I always manage to leave with
the tools and ideas necessary to build our more ideas than we can put into place. I highly
eCommerce operations." recommend FCE events for any dealer that
wants to stay ahead of the curve."
Tony Rhoades, Internet Sales Director
Gunn Auto Dani Hart, Internet Sales Director
Pohanka Auto Group

5. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
Aria Resort & Casino - THIRD FLOOR EXHIBIT HALL MEETING ROOMS
& Process
LABS Board 7
•
8 Room
People
6
Premium Exhibitor Space
Measurement
9 5
10
4
•
GENERAL MEALS
STAGE
SESSION 3
11
& AWA Mobile
Ceremony 12 2
•
1
Social
13
•
RESTROOMS Local •
PRESS RESTROOMS
ENTRY
EVENT SPONSORS & EXHIBITORS
For Sponsorship, Exhibitor and Speaker Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475
CONFERENCE HOSTED BY CONFERENCE PRODUCED BY