The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Plus, 57% of businesses have acquired a customer through their company blog. Wow! So, the question, "Why should my company have a blog?" is pretty easy to answer. But some businesses still hesitate to develop their company blog into a powerful inbound marketing engine because of questions like these: We’ve got a blog on our website, now what? What will we write about? How are we supposed to make time to write a blog and continue running the company? What if nobody reads it? This is Part 1 of the 3 part series.

1. WHAT’S IN A BLOG?
PRACTICALTIPS FORYOUR COMPANY BLOG
The Content SquadTraining Webinar Series
February 2, 2012
thecontentsquad.com

2. WHAT’S IN A BLOG?
PRACTICALTIPS FORYOUR COMPANY BLOG
Questions?
@waynebcox
wayne@thecontentsquad.com

4. ““A website without a healthy, active blog
is like a retail store without a sign out
front. People drive right by. Or if they
do notice your business, they can’t tell if
anyone’s home.”
- source: tcwebsite.com/news/business-blogging-basics

5. How can our blog become a
lead-generating, marketing
engine for our company?

6. BASICS OF BLOGGING
TheTitle
The “Lead”
The Length
TheTone

7. ““It’s a way for us to appear less
corporate and put a human face when
we interact online.We believe people
relate more effectively to other people
instead of a logo or corporate brand.”
~ Michael Brito, Social Media Strategist at Intel

8. TIPS FROM JOURNALISM
•Who?
•What?
•When?
•Where?
•Why?
•How?

9. The WHY?
The HOW?

10. “FREE-MIUM” CONTENT
The most important law of social media
GaryVaynerchuk

11. STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company

12. STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog

13. ““A bad blog is worse than no blog. A
dead blog is worse than no blog. But an
engaging blog is one of the best things in
the world you can do for your business.”
~ Jeremy Wright, CEO of b5media

14. STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy

15. STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page

16. STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers

17. STEPSTO A DYNAMIC
CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
• Intentional • Single or multiple voices

18. STEPSTO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers

19. This is what the social web has done:
It has reset the expectations
of your audience to come to
your website and find
authenticity.

20. STEPSTO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
7. Construct an editorial calendar

22. 1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
7. Construct an editorial calendar
8. Establish a comment policy

23. 1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
7. Construct an editorial calendar
8. Establish a comment policy
9. Establish a way of measuring your progress

25. WHAT’S IN A BLOG?
PRACTICALTIPS FORYOUR COMPANY BLOG
Next Week: Part 2
thecontentsquad.com